why brazilians and swedes cooperate so well - in spite of all differences
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Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Why do Brazilians and Swedes normally cooperate well?
(an analysis with HumanGuide)
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
How can this work?
Aren’t their cultures very different?
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The culture of a country is based on factors such as:
Geography HistoryReligion/
PhilosophyLanguage
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Anthropological research interviews
Surveys
or HumanGuide®
You can describe the culture by
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© H.E. Humankonsult AB, 2007 www.humanguide.com
About culture
it takes about 1000 years to change… (according to Hofstede…)
the “factors” are most often on/off according to my studies with HumanGuide
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Culture ”guru”:Geert Hofstede…
(value-based)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
High dependence, inequality accepted, hierarchyneeded, power holders have privileges, etc
Answer
Five dimensions
Power Distance
Individualism
Masculinity
Uncertainity Avoidance
Long-term Orientation
Dimension
“I” consciousness, private opinions, fulfil obli-gations to self, penalty implies guilt, etc
Performance ambition, live in order to work,big and fast is beautiful, etc
Inner urge to work hard, showing of emotionsaccepted, conflict is threatening, etc
Many truths, pragmatic, acceptance of change,perseverance, etc
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Five countries…
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© H.E. Humankonsult AB, 2007 www.humanguide.com
How can then a culturebe describedby HumanGuide?
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© H.E. Humankonsult AB, 2007 www.humanguide.com
HumanGuide®???
= Human DevelopmentSystem…
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© H.E. Humankonsult AB, 2007 www.humanguide.com
1975 - Training in L Szondi’s (1893-1986) personality theory
1986 - The first version of the personality test (questionnaire)
1999 – Web version; Rolf met Giselle Welter (Brazil) at SIS -99 in Louvain-la-Neuve, Belgium
2002 – Brazilian HumanGuide version ready to use
Our development of the HumanGuide concepts
(short version;-)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The HumanGuide® concepts is available in Swedish, English, Portuguese, German, French, Polish, Italian and soon more…
HumanGuide® is used in Sweden e.g. H&M (clothes retailer)Brazil e.g. Peugeot CitroenSwitzerland e.g. u-blox (GPS chips)
Brazil: On April 2009, HumanGuide was the first approved internet-based personality test- and it still is!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
HumanGuide…(motivation-based)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The Eight Boxes Theory - please, assess yourself…
The Eight Boxes Theory
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© H.E. Humankonsult AB, 2007 www.humanguide.com
2+2= ?
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© H.E. Humankonsult AB, 2007 www.humanguide.com
I think it is about four, what do you think?
FOUr!
2 + 0 = 2, 2 + 1 = 3, 2 + 2 = 4
Fourh!
4,000
About four
FOOUURR...
Tja, four...
Answer
2+2=
SensibilityPower
Quality
Exposure
Structure
Imagination
Stability
Contacts
Factor
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Rolf Kenmo
and you…
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Person/Culture Chemistry Analysis…
“The most important single ingredient in the formula for success is knowing how to get along with people”
Theodore Roosevelt
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Brazilian
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
HumanGuide®version...
(an average done byca 50 Brazilians)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Brazilian Culture (carnival…)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
E. g. CultureProfile - Swedish
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
An average done byca 50 Swedes
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Swedish Culture (kolarkoja…)
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Possibilities?
Risks and guards?
What happens if…
a Swede meets a Brazilian?
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
How could this work?
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
The bridge: Sensibility!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Sensibility, the bridge…
Sweden: The “Lovika” mitten…BRAzil: Warm as a log fire…(log fire = “BRASA” in Swedish)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
And World Championship FootballIn Sweden 1958…
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
Why “USAns” have Power and not so good match with Brazilians?
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Brazil: More exotic,
i.e. it suits Imagination?
USA: Shorter distance to go,
i.e. it suits Power!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Brazil: The Portuguese
king’sdecision…
Better analysis…USA: Individual decisions!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Rolf comes fromVärmland (=Warmland!)
(West part of Sweden)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Power ImaginationExposure Contacts
Sensibility StructureQuality Stability
Vä rmland is Sweden’s Brazil;-)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The first Brazilian phonegot Don Pedro (the emperor)
(It was delivered by Lars Magnus Ericsson and he was from Värmland!)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
I, Rolf Kenmo, like Brazilian culture too;-)
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Rolf Kenmo - Giselle Welter
Sweden + Brazil = A great team!
Ordem e Progresso!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Giselle recruited (as being chairman) a new
headmaster for the German school in Sao Paulo –
it was tricky…HumanGuide helped a lot!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
§ 1. Be brave and go-ahead!
§ 2. Be prepared for action!
§ 3. Be a good tradesman!
§ 4. Keep order in the camps!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
IKEA
H&M
Absolut (The Viking Manifesto…)
Etc
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
The HumanGuide® concepts can assist
to quickly describe a cultureto understand a cultureto facilitate good cooperation – from the start!
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Our vision:
HumanGuide®
improves at work and in life!
www.humanguide.com
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Evaluations of HumanGuide®
“I am a little sceptical to assess people via tests, but HumanGuide was the best I have seen. Very satisfied”
“Interesting that a so simple and quick test can give such a precise assessment of a person”
“The result was that I in a short time “learnt” for me unknown people”
“Good method for a group to discuss both the individuals and the group’s behaviour”
This is the third concept the management team is using: “This was the best!”
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© H.E. Humankonsult AB, 2007 www.humanguide.com
June 24th 2010 – A new website
www.humanguide.com.br
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Possibilities with HumanGuide®
HumanGuide®Profiles
LeadershipDevelopment
TeamDevelopment
IndividualDevelopment
RecruitmentHumanGuide
IT support
OwnDevelopment
BusinessDevelopment
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
HumanGuide International:www.humanguide.com
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© H.E. Humankonsult AB, 2007 www.humanguide.com
but if you like to know more about •country cultures•chemistry•culture applications– please, go on…
The End,
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
Country Culturesvia HumanGuide…
NOTE! Not research,a few examples!
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Finnish
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a “culture” consultantSweden - Finland
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - German
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by someGermans
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - US
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a professor in English in USA
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Chinese
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a Chineseengineer in China
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Russian
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a Russianengineer in Russia
Culture_Brazil&Sweden_eng.ppt 11-06-07
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© H.E. Humankonsult AB, 2007 www.humanguide.com
CultureProfile - Hungarian
Stability
Sensibility
Power
Quality
Exposure
Structure
Imagination
Contacts
Not typical Typical
Done by a Hungarianpsychologist in Brazil
© H.E. Humankonsult AB, 2000 www.humankonsult.se
Swedish
(= corefactor)
(=co-factor)
FactorOverview-Culture examples
Brazilian
Indian
South Korean
Chinese
US
Finnish
Swedish
Brazilian
Indian
Korean
Chinese
USFinnish
German
German
Russian
Hungarian
Russian
Hungarian 2
Hungarian 1
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