why brazilians and swedes cooperate so well - in spite of all differences

Culture_Brazil&Sweden_eng.ppt 11-06-07

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© H.E. Humankonsult AB, 2007 www.humanguide.com

Why do Brazilians and Swedes normally cooperate well?

(an analysis with HumanGuide)


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How can this work?

Aren’t their cultures very different?


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The culture of a country is based on factors such as:

Geography HistoryReligion/

PhilosophyLanguage


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Anthropological research interviews

Surveys

or HumanGuide®

You can describe the culture by


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About culture

it takes about 1000 years to change… (according to Hofstede…)

the “factors” are most often on/off according to my studies with HumanGuide


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Culture ”guru”:Geert Hofstede…

(value-based)


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High dependence, inequality accepted, hierarchyneeded, power holders have privileges, etc

Answer

Five dimensions

Power Distance

Individualism

Masculinity

Uncertainity Avoidance

Long-term Orientation

Dimension

“I” consciousness, private opinions, fulfil obli-gations to self, penalty implies guilt, etc

Performance ambition, live in order to work,big and fast is beautiful, etc

Inner urge to work hard, showing of emotionsaccepted, conflict is threatening, etc

Many truths, pragmatic, acceptance of change,perseverance, etc


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Five countries…


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How can then a culturebe describedby HumanGuide?


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HumanGuide®???

= Human DevelopmentSystem…


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1975 - Training in L Szondi’s (1893-1986) personality theory

1986 - The first version of the personality test (questionnaire)

1999 – Web version; Rolf met Giselle Welter (Brazil) at SIS -99 in Louvain-la-Neuve, Belgium

2002 – Brazilian HumanGuide version ready to use

Our development of the HumanGuide concepts

(short version;-)


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The HumanGuide® concepts is available in Swedish, English, Portuguese, German, French, Polish, Italian and soon more…

HumanGuide® is used in Sweden e.g. H&M (clothes retailer)Brazil e.g. Peugeot CitroenSwitzerland e.g. u-blox (GPS chips)

Brazil: On April 2009, HumanGuide was the first approved internet-based personality test- and it still is!


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HumanGuide…(motivation-based)


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The Eight Boxes Theory - please, assess yourself…

The Eight Boxes Theory


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2+2= ?


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I think it is about four, what do you think?

FOUr!

2 + 0 = 2, 2 + 1 = 3, 2 + 2 = 4

Fourh!

4,000

About four

FOOUURR...

Tja, four...

Answer

2+2=

SensibilityPower

Quality

Exposure

Structure

Imagination

Stability

Contacts

Factor


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Rolf Kenmo

and you…


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Person/Culture Chemistry Analysis…

“The most important single ingredient in the formula for success is knowing how to get along with people”

Theodore Roosevelt


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CultureProfile - Brazilian

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

HumanGuide®version...

(an average done byca 50 Brazilians)


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Brazilian Culture (carnival…)


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E. g. CultureProfile - Swedish

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

An average done byca 50 Swedes


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Swedish Culture (kolarkoja…)


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Possibilities?

Risks and guards?

What happens if…

a Swede meets a Brazilian?


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Power ImaginationExposure Contacts

Sensibility StructureQuality Stability

How could this work?


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The bridge: Sensibility!


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Sensibility, the bridge…

Sweden: The “Lovika” mitten…BRAzil: Warm as a log fire…(log fire = “BRASA” in Swedish)


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And World Championship FootballIn Sweden 1958…


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Why “USAns” have Power and not so good match with Brazilians?


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Brazil: More exotic,

i.e. it suits Imagination?

USA: Shorter distance to go,

i.e. it suits Power!


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Brazil: The Portuguese

king’sdecision…

Better analysis…USA: Individual decisions!


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Rolf comes fromVärmland (=Warmland!)

(West part of Sweden)


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Vä rmland is Sweden’s Brazil;-)


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The first Brazilian phonegot Don Pedro (the emperor)

(It was delivered by Lars Magnus Ericsson and he was from Värmland!)


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I, Rolf Kenmo, like Brazilian culture too;-)


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Rolf Kenmo - Giselle Welter

Sweden + Brazil = A great team!

Ordem e Progresso!


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Giselle recruited (as being chairman) a new

headmaster for the German school in Sao Paulo –

it was tricky…HumanGuide helped a lot!


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§ 1. Be brave and go-ahead!

§ 2. Be prepared for action!

§ 3. Be a good tradesman!

§ 4. Keep order in the camps!


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IKEA

H&M

Absolut (The Viking Manifesto…)

Etc


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The HumanGuide® concepts can assist

to quickly describe a cultureto understand a cultureto facilitate good cooperation – from the start!


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Our vision:

HumanGuide®

improves at work and in life!

www.humanguide.com


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Evaluations of HumanGuide®

“I am a little sceptical to assess people via tests, but HumanGuide was the best I have seen. Very satisfied”

“Interesting that a so simple and quick test can give such a precise assessment of a person”

“The result was that I in a short time “learnt” for me unknown people”

“Good method for a group to discuss both the individuals and the group’s behaviour”

This is the third concept the management team is using: “This was the best!”


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June 24th 2010 – A new website

www.humanguide.com.br


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Possibilities with HumanGuide®

HumanGuide®Profiles

LeadershipDevelopment

TeamDevelopment

IndividualDevelopment

RecruitmentHumanGuide

IT support

OwnDevelopment

BusinessDevelopment


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HumanGuide International:www.humanguide.com


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but if you like to know more about •country cultures•chemistry•culture applications– please, go on…

The End,


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Country Culturesvia HumanGuide…

NOTE! Not research,a few examples!


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CultureProfile - Finnish

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

Done by a “culture” consultantSweden - Finland


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CultureProfile - German

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

Done by someGermans


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CultureProfile - US

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

Done by a professor in English in USA


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CultureProfile - Chinese

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

Done by a Chineseengineer in China


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CultureProfile - Russian

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

Done by a Russianengineer in Russia


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CultureProfile - Hungarian

Stability

Sensibility

Power

Quality

Exposure

Structure

Imagination

Contacts

Not typical Typical

Done by a Hungarianpsychologist in Brazil

© H.E. Humankonsult AB, 2000 www.humankonsult.se

Swedish

(= corefactor)

(=co-factor)

FactorOverview-Culture examples

Brazilian

Indian

South Korean

Chinese

US

Finnish

Swedish

Brazilian

Indian

Korean

Chinese

USFinnish

German

German

Russian

Hungarian

Russian

Hungarian 2

Hungarian 1

why brazilians and swedes cooperate so well - in spite of all differences

Business

humankonsult ab

personality theory

culture guru

boxes theory

web version rolf

personality test questionnaire

giselle welter brazil

hm clothes retailer