why facebook? your brand is no longer what you tell people it is, its what people tell each other it...

Why facebook?

“Your brand is no longer what you tell people it is, it’s what people tell each other it is.”

“Your brand is what people say about you when you’re not in the room.”

From 2009 to 2010, consumer trust in brands has increased 12%

However, consumer trust in brands is down 11% from 2008

And 17% from 2007

Edelman, 2010

It took radio 38 years, television 13 years, the internet 4 years, the ipod three, and Facebook two.

50 million

500 million active users

50% of which are on facebook every day

700 billion minutes per month

Facebook Statistics

Facebook is responsible for shifting digital trends

Email & IM decline

Google’s growth slowing

Irrelevant blogs

Fast Company

73% of all teens are on Facebook

30 billion pieces of content shared each month

130 friends per user

Facebook Statistics

SO WHAT?

Develop and grow brand advocates

10,000 x 130 = 1,300,000

The new measure of marketing is ADVOCACY

Not just participation, but lots of it

www.adidas.com vs. facebook.com/adidassoccer

Social $

Vague Stats

Key Learnings:

• Media within vs. outside of Facebook

• Media tagged with FB logo

• Know FB tech and understand the consumer journey from all activations

• Continuous and varied content

• Provide value and a reason

THANK YOU

Q & A