why instagram?
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W H Y I N S TAG RA M ?A PRY L DE L A NCE Y - SO C IA L AGE ME D IA
July 2014
W H Y I N S TAG RA M ?
• I’m not one of those people that has to take a picture of everything I do and I hate when other people do it.
• It’s so fake, nobody’s life is that interesting.
• Who cares what you ate?
• Hashtags annoy me
YO U ’ R E P R O B A B LY N O T T H E TA R G E T A U D I E N C E !
G UES S W HAT ?
BU T I AM T HE TARG E T - WHY DO I NE E D T O U SE I T ?
• Skews heavily toward women (68%)
• Leans toward urban users (17%) compared to suburban and rural areas (11%)
• 544 million daily uploads
• Video attracts more engagement than Vine
• 24% of users earn $50K+ annually
http://www.businessinsider.com/instagram-demographics-2013-12
5 7 % O F I N S TAG RA M U S E R S AC C E S S T H E S I T E DA I LY A N D AV E RAG E U S E R S S P E N D 2 5 7 M I N U T E S A M O N T H O N T H E S I T E
TA K E A N OT HER LOOK
http://jennstrends.com/instagram-statistics-for-2014/
E N G AG E M E N T O N IN STAG RA M I S 1 5 T IM E S T H AT O F FACE BO O K ’ S
WA N T S OM E M OR E?
M OV E F O RWA R D
• Technology changes faster than human communication does
• Early adopters win
• Minimal cost to start
H O W D O I S TA RT ?
• Determine what your goals are for the platform
• What will be your strategy?
• Who will do the tactical execution?
BE S T P RAC T I C E S
• Sign up for a personal account as well as business account
• Share compelling content
• Tell your story
• Expand your audience
• Post consistently
• Engage with the community
http://blog.business.instagram.com/post/29441248656/instagram-best-practices-to-see-more-tips-and
W H IC H A R E T H E M OS T POPU L A R T O U S E ?
S H OU L D I U S E T H E M ?
# HA S HTAG S
http://top-hashtags.com/instagram/
HOW DO I ME ASU RE SU CCE SS?
• Measure success through the lens of your goals
• Reach? Engagement?
• Free tools (cross-reference)
• Adjust your strategy and tactics based on what the data reveals
CO N CLU S I O N S
• Whether you like to personally use it or not, Instagram is a very effective marketing tool that can require very little cost and provides significant ROI/ROE if used correctly
• THE BASICS:
• Know your audience
• Know what portion of your audience is reached
• Set (reasonable) goals
• Create strategy & tactics
• Start with best practices
• Measure progress
• Adjust based on findings
Questions?
Oh yeah - read this! http://simplymeasured.com/blog/2014/07/14/6-reasons-your-competitors-are-on-instagram-and-you-should-be-too/?utm_source=twt&utm_medium=soc&utm_campaign=blg
T H A N K YO U
• Apryl DeLancey
• President, Social Age Media
• apryl@socialagemedia.com
• On Instagram:
• @socialage
• @apryldelancey
• Winner of 4 awards for excellence in social media campaigns in 2013
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