why instagram?

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Presentation to OfficeSlice on why brands should be on Instagram with some tips on best practices and measurement.

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  • 1.W H Y I N S T A G R A M ? A P R Y L D E L A N C E Y - S O C I A L A G E M E D I A July 2014

2. W H Y I N S T A G R A M ? Im not one of those people that has to take a picture of everything I do and I hate when other people do it. Its so fake, nobodys life is that interesting. Who cares what you ate? Hashtags annoy me 3. Y O U R E P R O B A B L Y N O T T H E T A R G E T A U D I E N C E ! G U E S S W H A T ? 4. B U T I A M T H E T A R G E T - W H Y D O I N E E D T O U S E I T ? Skews heavily toward women (68%) Leans toward urban users (17%) compared to suburban and rural areas (11%) 544 million daily uploads Video attracts more engagement than Vine 24% of users earn $50K+ annually http://www.businessinsider.com/instagram-demographics-2013-12 5. 5 7 % O F I N S T A G R A M U S E R S A C C E S S T H E S I T E D A I L Y A N D A V E R A G E U S E R S S P E N D 2 5 7 M I N U T E S A M O N T H O N T H E S I T E T A K E A N O T H E R L O O K http://jennstrends.com/instagram-statistics-for-2014/ 6. E N G A G E M E N T O N I N S T A G R A M I S 1 5 T I M E S T H A T O F F A C E B O O K S W A N T S O M E M O R E ? 7. M O V E F O R W A R D Technology changes faster than human communication does Early adopters win Minimal cost to start 8. H O W D O I S T A R T ? Determine what your goals are for the platform What will be your strategy? Who will do the tactical execution? 9. B E S T P R A C T I C E S Sign up for a personal account as well as business account Share compelling content Tell your story Expand your audience Post consistently Engage with the community http://blog.business.instagram.com/post/29441248656/instagram-best-practices-to-see-more-tips-and 10. W H I C H A R E T H E M O S T P O P U L A R T O U S E ? S H O U L D I U S E T H E M ? # H A S H T A G S http://top-hashtags.com/instagram/ 11. H O W D O I M E A S U R E S U C C E S S ? Measure success through the lens of your goals Reach? Engagement? Free tools (cross- reference) Adjust your strategy and tactics based on what the data reveals 12. C O N C L U S I O N S Whether you like to personally use it or not, Instagram is a very effective marketing tool that can require very little cost and provides significant ROI/ROE if used correctly THE BASICS: Know your audience Know what portion of your audience is reached Set (reasonable) goals Create strategy & tactics Start with best practices Measure progress Adjust based on findings 13. Questions? Oh yeah - read this! http://simplymeasured.com/blog/2014/07/14/6-reasons-your-competitors-are-on-instagram-and-you-should-be-too/?utm_source=twt&utm_medium=soc&utm_campaign=blg 14. T H A N K Y O U Apryl DeLancey President, Social Age Media apryl@socialagemedia.com On Instagram: @socialage @apryldelancey Winner of 4 awards for excellence in social media campaigns in 2013