why it is important to have an online presence · 2020-01-09 · time spent. on social media per...

Why it is important to have an online presence

Time spenton social media per day

An average of

2:22per day is spent on social networks and messaging.

hours minutes

(GlobalWebindex, 2018)

Customersare using social media

54%of Social Browsers use social media to research products.

(GlobalWebindex, 2018)

Social media users by generation

(Emarketer, 2019)

Millennials90.4%

Gen X77.5%

Baby Boomers48.2%

Millennials 90.4%

Gen X 77.5%

Baby Boomers 48.2%

Google My Business

Facebook usage stats

Age of internet users who use Facebook

Income of internet users who use Facebook

18-29 88%84%30-49

72%50-64

62%65+

Gender

Network where millennials and Gen X are most likely to share content

of retail shoppers who recently made a purchase discovered a new product on Facebook

Time: 35Average minutes per day

Male48%

Female52%

2 Billion Monthly Active Users

<$30k/year 84%

80%$20k-$49k

75%$50k-$75k

77%$75k+

30%

Facebook Do’s/Dont’s

DO’s:

DONT’s:

• Respond to customer comments, both positive and negative.

• Share content that you are using to generate leads on your website.

• Remove or edit customer posts

• Come across as a salesman

Instagram usage statsAge of internet users who use Instagram

Income of internet users who use Instagram

18-29 59%

<$30k/year 38%

33%30-49

32%$20k-$49k

13%50-64

32%$50k-$75k

8%65+

31%$75k+

Gender

of teens say Instagram is the best platform to tell them about new products. Time: 15

Average minutes per day

Male42%

Female58%

800 Million Monthly Active Users

500 Million Daily Active Users

53%

of users follow brands53%

Instagram Do’s/Dont’s

• Keep your content fresh

• Tell a story with images/Include promotions in your images

• Use Instagram solely for advertisements

• Post images that are not your own

DO’s:

DONT’s:

Twitter usage stats

Age of internet users who use Twitter 75%

79%

84%

Income of internet users who use Twitter

18-29 36%

<$30k/year 23%

23%30-49

18%$20k-$49k

21%50-64

28%$50k-$75k

10%65+

30%$75k+

Gender

of Twitter users use Twitter to find coupons, deals, reviews, and ideas.

of Twitter users check the site daily to get their news.

of Twitter users retweet SMBs

Time: 2.7Average minutes per day

Male53%

Female47%

317 Million Monthly Active Users

• Use your logo as your profile picture and match the background to its colors

• Mention those you wish to follow you in your tweets

• Leave your bio empty

• Post general tweets that do not offer your readers anything

Twitter Do’s/Dont’s

DO’s:

DONT’s:

Age of internet users who use Snapchat

Devices | Mobile only

25%

10

39%

54%

13-17 23%37%18-24

26%25-34

12%35-54

2%55+

GenderBillion video views/day

of teens polled said that Snapchat was their favorite network

Active Snapchat users open the app 25+ times each day

of daily active users post to their Story every day

of Snapchat users log in every day

Time: 25Average minutes per day

Male30%

Female70%

300 Million Monthly Active Users

Snapchat usage stats

Age of internet users who use Pinterest

Income of internet users who use Pinterest

18-29 36%

<$30k/year 30%

34%30-49

32%$20k-$49k

28%50-64

31%$50k-$75k

16%65+

35%$75k+

Gender

Time: 14.2Average minutes per visit

Male40%

Female60%

200 Million Monthly Active Users

80%

66%

60%

10%

of millenials say Pinterest helps them find things they want to buy

of women 25-54 use Pinterest

Men are the largest growing segment and are 40% of new signups

of Pinterest households have children 5 or under

of consumers are more likely to purchase when referred by Pinterest than other networks

Pinterest usage stats

What do you do Next?

Plan your content

Publishing Tools: Hootsuite

Sprout Social

Sendible

Hubspot

Industry Relevant Information

Company Personality

Tips & Tricks

Trending Topics... when applicable

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Reviews97% of people read reviews for local businesses.

(BIA/Kelsey)

89% of consumers read businesses’ responses to reviews.

(BrightLocal)

• Respond to all reviews good or bad

• Remember there are multple places where your busi-ness can be reviewed (Google, Facebook, Yelp, etc.)

• Get into an ugly “back and forth”

• Ignore or Delete them

Reviews Do’s/Dont’s

DO’s:

DONT’s:

The Metrics that Matter

Likes

Likes

RE

AC

H

CTR

vid

eovi

deo

E N G A G E M E N TE

NG

AG

E-

ME

NT

SHARES

What are your goals

AwarenessEngagementWebsite Traffic

Metrics that matter

Net New FollowersTotal Likes,

Comments & Shares

Measure Post Reach Total Post Shares

Conversions

Awareness Metrics | Audience Growth Rate Engagement Metrics | Avg. Engagement Rate

Awareness Metrics | Post Reach Engagement Metrics | Amplification Rate

Conversion Metrics | Conversion Rate

Growth Rate Percentage

Average Engagement Rate Percent

Post Reach Percentage

Amplification Rate Percentage

Conversion Rate Percentage

100 100

100 100

100

Total Followers Total Followers

Total Followers Total Followers

Total Clicks

Insights

Overview

Posts

Post details

Promote a little

Promote a little more

Promote a lot

Where do we go from here?

Where to start to make an impact

Facebook/Social Media/Google My Business

Google Search

Google Display Ads

YouTube

Programmatic Display

CTV/Digital Radio