why netflix built their own programmatic platform in-house

div class=ts-pagebuttonPage 1button div class=ts-image amp-img class=ts-thumb alt=Page 1: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails1jpg width=142 height=106 layout=responsive amp-img divpBringing Programmatic In-housepdivdiv class=ts-pagebuttonPage 2button div class=ts-image amp-img class=ts-thumb alt=Page 2: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails2jpg width=142 height=106 layout=responsive amp-img divpMarTechp pTony RalphDirector of Ad Technology Netflixpdivdiv class=ts-pagebuttonPage 3button div class=ts-image amp-img class=ts-thumb alt=Page 3: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails3jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 4button div class=ts-image amp-img class=ts-thumb alt=Page 4: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails4jpg width=142 height=106 layout=responsive amp-img divpWhat tools platforms allow us to evolve in this directionpdivdiv class=ts-pagebuttonPage 5button div class=ts-image amp-img class=ts-thumb alt=Page 5: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails5jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 6button div class=ts-image amp-img class=ts-thumb alt=Page 6: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails6jpg width=142 height=106 layout=responsive amp-img divpbiddersadserverp ptag managementPMDp panalyticspdivdiv class=ts-pagebuttonPage 7button div class=ts-image amp-img class=ts-thumb alt=Page 7: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails7jpg width=142 height=106 layout=responsive amp-img divpbuy or buildpdivdiv class=ts-pagebuttonPage 8button div class=ts-image amp-img class=ts-thumb alt=Page 8: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails8jpg width=142 height=106 layout=responsive amp-img divp“buy or build”“buy vs build” buy AND buildpdivdiv class=ts-pagebuttonPage 9button div class=ts-image amp-img class=ts-thumb alt=Page 9: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails9jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 10button div class=ts-image amp-img class=ts-thumb alt=Page 10: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails10jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 11button div class=ts-image amp-img class=ts-thumb alt=Page 11: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails11jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 12button div class=ts-image amp-img class=ts-thumb alt=Page 12: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails12jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 13button div class=ts-image amp-img class=ts-thumb alt=Page 13: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails13jpg width=142 height=106 layout=responsive amp-img divp•p p•p p•p p•p p•p p•p p•p p•pdivdiv class=ts-pagebuttonPage 14button div class=ts-image amp-img class=ts-thumb alt=Page 14: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails14jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 15button div class=ts-image amp-img class=ts-thumb alt=Page 15: Why Netflix Built Their Own Programmatic Platform In-House src=https:reader033vdocumentinreader033viewer202204271655a84d7c1a28ab61708b475fhtml5thumbnails15jpg width=142 height=106 layout=responsive amp-img divdiv

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