why new media matters for health organizations: an introduction to the new media training series -...

Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series

A Welcome from our hosts…

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How did we get here?

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Who are we? What do we do?Who Are We?• Health Department• Hospital/Healthcare system• Community Clinic• Community Based Organization• University• Advocacy / community organizing • Coalition / Collaborative• Consulting• Global health What do we do?

• Training & teaching• Communications • Technology/information systems• Program or project management• Direct healthcare• Research & evaluation• Advocacy / community organizing

Let’s see where we are…

What is YOUR comfort with the world of new & social media?

Rate your Organizational Readiness to engage with these tools 5UCB CHL

Let’s Share:What are the 3 questions you have about this whole social media thing?

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Wordle.net7UCB CHL

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Failure IS an Option

www.youtube.com/watch?v=-Vo4M4u5Boc

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Only YOU can find what works for you & your organization

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HELP is out there – tons of it

BethKanter.org

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We can all do this! Take one step…

In the next 5-7 days:1.For your PROGRAMS /

ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools

2.For YOU: Try one new media tool to “listen” & use social media tools to connect.

3.For all of us – as a NETWORK: Find and listen to your peers on-lineUCB CHL 13

Congratulations! You now own your

own network & newspaper

But before we start…Be Strategic

• Communications Goals should rule• What is your near-term goal? • Long-term?• What is your strategy?• How do these tools fit? • Are you the right messenger? • Are you listening?

Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/

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Thinking about your audiencesWhat

News?Who

Needs to Hear it?

List all key audiences

In What Format?

Note the comm. channel

By When? From Whom Do They Need to

Hear it?

Courtesy of HollyMinch.com

Think about your audience?

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What new & social media tools are we using?

WebsiteEmail Listserv

BlogTwitter

Facebook / GroupsFacebook Like Page

LinkedIn account

Micro-siteFlickr

YouTubePodcast

Other

Beth Kanter’s Continuum Crawl, Walk, Run, Fly!

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Let’s go to work!

Practice Create Fail/Learn

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Now, let’s talk about what this means.

So far, so good?

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From the inventor of “Fear Free” Communications

New & Social Media Transformations

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CARD can be found online at:www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found at:www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape

Thinking Differently

New & Social Media Transformations

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THINKING ABOUT NEW MEDIA

Common barriers we face?Why using these tools matter?Why you should lead the effort?

What I’ve Seen

New & Social Media Transformations

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PREPARE FOR HEALTHSocial Media FellowsAlameda County Public HealthChanging Organizations CESA 2010

Using New Media to Evolve a “Field”Changing Networks

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The New Media Big Bang24UCB CHL

Facebook passes Google as top visited site in the U.S.

March 2010

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Five Things You & All of Us Can Do

• Start where you are: LinkedIn as a starting point• Become an Informer: Build presence on Twitter• Tell you own story: Make Photos/Videos available

using Flip Cameras, Twitpic, & Flickr• Go home! Build robust on-line home for your work

& use metrics to track success• Build a Fan Base: Use Facebook to provide a

“home” for supporters & inform your communitiesUCB CHL 26

What You Need to Know:

Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you

Can be sent from your cell phone!

Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately

Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.

Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).

Receive expert advice or suggestions from members of your network

Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.

LinkedIn – a place to begin

Access to people and information matters!: For funding opportunities, research, recommendations, & advice.

Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”

The more robust your personal network, the fewer degrees between you and the people you want to know

Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability

6 Degrees of Separation

Note: With social media, you can be better known, networked and noticed – without leaving your desk!

The Possibilities

What would it mean for your program to be connected to the leaders of your field?

What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected

on LinkedIn and other social media platforms?

What would it mean for public health and health care to be the most connected in the country?

Be an Informer

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Twitter Basics

• Messages – 140 characters – a “Tweet”

• Messages available to anyone – but sent directly to your “followers” accounts

• Messages from the people you “Follow” sent to your account – all messages accessible through searching

• Individual users have account names – identified by “@NAME”

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Twitter?

• 15 Billion messages sent

• 140 characters or less

• Millions of individual broadcasting networks with custom-built audiences

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Twitter Starting Point - Listen

• Counter-intuitive – listen first• Follow 5 new people – see who they

“listen” to, then five more, then five more – watch the conversation happen

• Try a search – Search.Twitter.com• Read the conversation – who is saying

what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php

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Listen…Search a “hashtag”

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What have you learned by listening?

• What conversations are out there?

• Who is having them?• Is there a voice missing

from the discussion? • Is there information

missing?• What value can you add?

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Fear-free Tweeting

• How could you message your peers in 140 characters or less?

• How would it be different than how you communicate now?

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TweetDeck

hootsuite

Managing it all

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What could you say on H1N1?

• Take one step today to protect your parents – help them get the #H1N1 vaccine (link)

• Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)

• Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).

• If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.

• Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.

A moment of reflection:What are my org’s new & social media barriers?Who are my skeptics?Who is already using these tools?

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Tell your own stories

• Own it!: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr

www.flickr.com/photos/whiteafrican/3100136010/

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Record It!

• Flip Video Cameras

• $100 changes everything!

• Easy to use• Easy to upload• Easy to share• Easy to evangelize

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Using Video – Making a Point

Use the minds of others

www.youtube.com/watch?v=ZHRC30ZWGHA

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Building your Broadcast Network

Lobby Day 2010 A Tree Falls & Everyone Hears

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Take Pictures – Define the Images & Debate

• Cameras• Cellphones• iPhones UCB CHL 43

Fighting Child Obesity in Oakland

Distribute your photos - instantly

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Aggregate your photos

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A moment of reflection:So…what do you have? Video? Photos?How could you use it to have a discussion?Could you post it? Host it? Re-mix it?

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Let’s build a home on the web

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• Websites are cheap• Websites are easy• Websites can be updated• Websites are YOUR space

Let’s build YOUR home

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Website in 5 minutes or less

Getting Started

• URL - www.mywebsite.com OR www.mywebsite.wordpress.com

• Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.

• 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.

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Track It!

Unique VisitorsVisits/VisitorsPagesHitsRobots/SpidersVisits DurationReferrersKey words/phrases

Your Boss or Funder

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Facebook passes Google as top visited site in the U.S.

March 2010

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Facebook – Your Home

Link to News Item

Promote EventUCB CHL 52

Facebook – Update Quickly

Link to Blog

Post a photo

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Best Practices to Build a Following

• Ask their opinion• Test their

knowledge• Promotions • Say thank you• Recruit Fans – w/

prizes

Adapted from Beth Kantor’s Social Media Lab – Facebook & MashableUCB CHL 54

Add Free “Apps”

http://www.involver.com/pages/gallery.html

That was easy

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Facebook Fan Page – Listen & Engage

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How Do You Feel?

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Where do we go from here?

Executive Breakfast: A Conversation with Health Leaders on What We Need to Know About New Media

November 17, 8am-9:30am

Mobile Phone Applications for HealthNovember 17, 10:30am-4:30pm

Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice

December 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm

Where do we go from here?

Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites

February 9, 9am-4pm

Podcast ProductionFebruary 23, 8:30am-4:30pm

Where do we go from here?Digital Storytelling

March 8, 6pm-9pm & March 10, 8am-5pm

Special Event with Beth Kanter: The Networked Organization: Everything you want to know about leveraging social media to serve your mission

March 30, 8:30am-10:30am (for organizational leaders)March 30, 11am-4:30pm (for public health professionals)

Where do we go from here?

New Media Tools for Health Advocacy

April 13, 8:30am-4:30pm

Video Production and Editing Using Flip Cameras

May 11, 8:30am-4:30pm

Living Consciously in a Connected World: Practicing Balance in the Age of Technology

May 25, 9am-12pm

Fear Free New & Social Media? Discuss.

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Slide 63

Dan Cohen, PrincipalFull Court Press Communications

dan@fcpcommunications.com510-271-0640