why new media matters for health organizations: an introduction to the new media training series -...
DESCRIPTION
This slideshow was presented on October 20, 2010 in the kickoff event for the Center for Health Leadership's 21st Century New Media Training Series.TRANSCRIPT
Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series
UCB CHL 3
How did we get here?
UCB CHL 4
Who are we? What do we do?Who Are We?• Health Department• Hospital/Healthcare system• Community Clinic• Community Based Organization• University• Advocacy / community organizing • Coalition / Collaborative• Consulting• Global health What do we do?
• Training & teaching• Communications • Technology/information systems• Program or project management• Direct healthcare• Research & evaluation• Advocacy / community organizing
Let’s see where we are…
What is YOUR comfort with the world of new & social media?
Rate your Organizational Readiness to engage with these tools 5UCB CHL
Let’s Share:What are the 3 questions you have about this whole social media thing?
UCB CHL 6
Wordle.net7UCB CHL
UCB CHL 8
Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
UCB CHL 9
UCB CHL
Only YOU can find what works for you & your organization
10
UCB CHL
HELP is out there – tons of it
BethKanter.org
11
UCB CHL 12
We can all do this! Take one step…
In the next 5-7 days:1.For your PROGRAMS /
ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-lineUCB CHL 13
Congratulations! You now own your
own network & newspaper
But before we start…Be Strategic
• Communications Goals should rule• What is your near-term goal? • Long-term?• What is your strategy?• How do these tools fit? • Are you the right messenger? • Are you listening?
Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
UCB CHL 15
Thinking about your audiencesWhat
News?Who
Needs to Hear it?
List all key audiences
In What Format?
Note the comm. channel
By When? From Whom Do They Need to
Hear it?
Courtesy of HollyMinch.com
Think about your audience?
UCB CHL 16
What new & social media tools are we using?
WebsiteEmail Listserv
BlogTwitter
Facebook / GroupsFacebook Like Page
LinkedIn account
Micro-siteFlickr
YouTubePodcast
Other
Beth Kanter’s Continuum Crawl, Walk, Run, Fly!
UCB CHL 17
Let’s go to work!
Practice Create Fail/Learn
UCB CHL 18
Now, let’s talk about what this means.
So far, so good?
UCB CHL 19
From the inventor of “Fear Free” Communications
New & Social Media Transformations
UCB CHL 20
CARD can be found online at:www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found at:www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
Thinking Differently
New & Social Media Transformations
UCB CHL 21
THINKING ABOUT NEW MEDIA
Common barriers we face?Why using these tools matter?Why you should lead the effort?
What I’ve Seen
New & Social Media Transformations
UCB CHL 22
PREPARE FOR HEALTHSocial Media FellowsAlameda County Public HealthChanging Organizations CESA 2010
Using New Media to Evolve a “Field”Changing Networks
UCB CHL 23
The New Media Big Bang24UCB CHL
Facebook passes Google as top visited site in the U.S.
March 2010
UCB CHL 25
Five Things You & All of Us Can Do
• Start where you are: LinkedIn as a starting point• Become an Informer: Build presence on Twitter• Tell you own story: Make Photos/Videos available
using Flip Cameras, Twitpic, & Flickr• Go home! Build robust on-line home for your work
& use metrics to track success• Build a Fan Base: Use Facebook to provide a
“home” for supporters & inform your communitiesUCB CHL 26
What You Need to Know:
Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you
Can be sent from your cell phone!
Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
Receive expert advice or suggestions from members of your network
Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
LinkedIn – a place to begin
Access to people and information matters!: For funding opportunities, research, recommendations, & advice.
Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”
The more robust your personal network, the fewer degrees between you and the people you want to know
Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability
6 Degrees of Separation
Note: With social media, you can be better known, networked and noticed – without leaving your desk!
The Possibilities
What would it mean for your program to be connected to the leaders of your field?
What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected
on LinkedIn and other social media platforms?
What would it mean for public health and health care to be the most connected in the country?
Be an Informer
UCB CHL 30
Twitter Basics
• Messages – 140 characters – a “Tweet”
• Messages available to anyone – but sent directly to your “followers” accounts
• Messages from the people you “Follow” sent to your account – all messages accessible through searching
• Individual users have account names – identified by “@NAME”
UCB CHL 31
Twitter?
• 15 Billion messages sent
• 140 characters or less
• Millions of individual broadcasting networks with custom-built audiences
UCB CHL 32
Twitter Starting Point - Listen
• Counter-intuitive – listen first• Follow 5 new people – see who they
“listen” to, then five more, then five more – watch the conversation happen
• Try a search – Search.Twitter.com• Read the conversation – who is saying
what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php
UCB CHL 33
Listen…Search a “hashtag”
UCB CHL 34
What have you learned by listening?
• What conversations are out there?
• Who is having them?• Is there a voice missing
from the discussion? • Is there information
missing?• What value can you add?
UCB CHL 35
Fear-free Tweeting
• How could you message your peers in 140 characters or less?
• How would it be different than how you communicate now?
UCB CHL 36
TweetDeck
hootsuite
Managing it all
UCB CHL 37
What could you say on H1N1?
• Take one step today to protect your parents – help them get the #H1N1 vaccine (link)
• Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)
• Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).
• If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.
• Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.
A moment of reflection:What are my org’s new & social media barriers?Who are my skeptics?Who is already using these tools?
UCB CHL 38
Tell your own stories
• Own it!: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr
www.flickr.com/photos/whiteafrican/3100136010/
UCB CHL 39
Record It!
• Flip Video Cameras
• $100 changes everything!
• Easy to use• Easy to upload• Easy to share• Easy to evangelize
UCB CHL 40
Using Video – Making a Point
Use the minds of others
www.youtube.com/watch?v=ZHRC30ZWGHA
UCB CHL 41
Building your Broadcast Network
Lobby Day 2010 A Tree Falls & Everyone Hears
UCB CHL 42
Take Pictures – Define the Images & Debate
• Cameras• Cellphones• iPhones UCB CHL 43
Fighting Child Obesity in Oakland
Distribute your photos - instantly
UCB CHL 44
Aggregate your photos
UCB CHL 45
A moment of reflection:So…what do you have? Video? Photos?How could you use it to have a discussion?Could you post it? Host it? Re-mix it?
UCB CHL 46
Let’s build a home on the web
UCB CHL 47
• Websites are cheap• Websites are easy• Websites can be updated• Websites are YOUR space
Let’s build YOUR home
UCB CHL 48
Website in 5 minutes or less
Getting Started
• URL - www.mywebsite.com OR www.mywebsite.wordpress.com
• Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.
• 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.
UCB CHL 49
Track It!
Unique VisitorsVisits/VisitorsPagesHitsRobots/SpidersVisits DurationReferrersKey words/phrases
Your Boss or Funder
UCB CHL 50
Facebook passes Google as top visited site in the U.S.
March 2010
UCB CHL 51
Facebook – Your Home
Link to News Item
Promote EventUCB CHL 52
Facebook – Update Quickly
Link to Blog
Post a photo
UCB CHL 53
Best Practices to Build a Following
• Ask their opinion• Test their
knowledge• Promotions • Say thank you• Recruit Fans – w/
prizes
Adapted from Beth Kantor’s Social Media Lab – Facebook & MashableUCB CHL 54
Add Free “Apps”
http://www.involver.com/pages/gallery.html
That was easy
UCB CHL 55
Facebook Fan Page – Listen & Engage
UCB CHL 56
How Do You Feel?
UCB CHL 57
Where do we go from here?
Executive Breakfast: A Conversation with Health Leaders on What We Need to Know About New Media
November 17, 8am-9:30am
Mobile Phone Applications for HealthNovember 17, 10:30am-4:30pm
Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice
December 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm
Where do we go from here?
Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites
February 9, 9am-4pm
Podcast ProductionFebruary 23, 8:30am-4:30pm
Where do we go from here?Digital Storytelling
March 8, 6pm-9pm & March 10, 8am-5pm
Special Event with Beth Kanter: The Networked Organization: Everything you want to know about leveraging social media to serve your mission
March 30, 8:30am-10:30am (for organizational leaders)March 30, 11am-4:30pm (for public health professionals)
Where do we go from here?
New Media Tools for Health Advocacy
April 13, 8:30am-4:30pm
Video Production and Editing Using Flip Cameras
May 11, 8:30am-4:30pm
Living Consciously in a Connected World: Practicing Balance in the Age of Technology
May 25, 9am-12pm
Fear Free New & Social Media? Discuss.
UCB CHL 62
