![Page 1: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/1.jpg)
Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series
![Page 3: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/3.jpg)
UCB CHL 3
How did we get here?
![Page 4: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/4.jpg)
UCB CHL 4
Who are we? What do we do?Who Are We?• Health Department• Hospital/Healthcare system• Community Clinic• Community Based Organization• University• Advocacy / community organizing • Coalition / Collaborative• Consulting• Global health What do we do?
• Training & teaching• Communications • Technology/information systems• Program or project management• Direct healthcare• Research & evaluation• Advocacy / community organizing
![Page 5: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/5.jpg)
Let’s see where we are…
What is YOUR comfort with the world of new & social media?
Rate your Organizational Readiness to engage with these tools 5UCB CHL
![Page 6: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/6.jpg)
Let’s Share:What are the 3 questions you have about this whole social media thing?
UCB CHL 6
![Page 7: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/7.jpg)
Wordle.net7UCB CHL
![Page 8: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/8.jpg)
UCB CHL 8
![Page 9: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/9.jpg)
Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
UCB CHL 9
![Page 10: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/10.jpg)
UCB CHL
Only YOU can find what works for you & your organization
10
![Page 11: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/11.jpg)
UCB CHL
HELP is out there – tons of it
BethKanter.org
11
![Page 12: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/12.jpg)
UCB CHL 12
![Page 13: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/13.jpg)
We can all do this! Take one step…
In the next 5-7 days:1.For your PROGRAMS /
ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
2.For YOU: Try one new media tool to “listen” & use social media tools to connect.
3.For all of us – as a NETWORK: Find and listen to your peers on-lineUCB CHL 13
![Page 14: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/14.jpg)
Congratulations! You now own your
own network & newspaper
![Page 15: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/15.jpg)
But before we start…Be Strategic
• Communications Goals should rule• What is your near-term goal? • Long-term?• What is your strategy?• How do these tools fit? • Are you the right messenger? • Are you listening?
Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
UCB CHL 15
![Page 16: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/16.jpg)
Thinking about your audiencesWhat
News?Who
Needs to Hear it?
List all key audiences
In What Format?
Note the comm. channel
By When? From Whom Do They Need to
Hear it?
Courtesy of HollyMinch.com
Think about your audience?
UCB CHL 16
![Page 17: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/17.jpg)
What new & social media tools are we using?
WebsiteEmail Listserv
BlogTwitter
Facebook / GroupsFacebook Like Page
LinkedIn account
Micro-siteFlickr
YouTubePodcast
Other
Beth Kanter’s Continuum Crawl, Walk, Run, Fly!
UCB CHL 17
![Page 18: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/18.jpg)
Let’s go to work!
Practice Create Fail/Learn
UCB CHL 18
![Page 19: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/19.jpg)
Now, let’s talk about what this means.
So far, so good?
UCB CHL 19
![Page 20: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/20.jpg)
From the inventor of “Fear Free” Communications
New & Social Media Transformations
UCB CHL 20
CARD can be found online at:www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found at:www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
![Page 21: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/21.jpg)
Thinking Differently
New & Social Media Transformations
UCB CHL 21
THINKING ABOUT NEW MEDIA
Common barriers we face?Why using these tools matter?Why you should lead the effort?
![Page 22: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/22.jpg)
What I’ve Seen
New & Social Media Transformations
UCB CHL 22
PREPARE FOR HEALTHSocial Media FellowsAlameda County Public HealthChanging Organizations CESA 2010
Using New Media to Evolve a “Field”Changing Networks
![Page 23: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/23.jpg)
UCB CHL 23
![Page 24: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/24.jpg)
The New Media Big Bang24UCB CHL
![Page 25: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/25.jpg)
Facebook passes Google as top visited site in the U.S.
March 2010
UCB CHL 25
![Page 26: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/26.jpg)
Five Things You & All of Us Can Do
• Start where you are: LinkedIn as a starting point• Become an Informer: Build presence on Twitter• Tell you own story: Make Photos/Videos available
using Flip Cameras, Twitpic, & Flickr• Go home! Build robust on-line home for your work
& use metrics to track success• Build a Fan Base: Use Facebook to provide a
“home” for supporters & inform your communitiesUCB CHL 26
![Page 27: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/27.jpg)
What You Need to Know:
Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you
Can be sent from your cell phone!
Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately
Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.
Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).
Receive expert advice or suggestions from members of your network
Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
LinkedIn – a place to begin
![Page 28: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/28.jpg)
Access to people and information matters!: For funding opportunities, research, recommendations, & advice.
Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”
The more robust your personal network, the fewer degrees between you and the people you want to know
Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability
6 Degrees of Separation
Note: With social media, you can be better known, networked and noticed – without leaving your desk!
![Page 29: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/29.jpg)
The Possibilities
What would it mean for your program to be connected to the leaders of your field?
What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected
on LinkedIn and other social media platforms?
What would it mean for public health and health care to be the most connected in the country?
![Page 30: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/30.jpg)
Be an Informer
UCB CHL 30
![Page 31: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/31.jpg)
Twitter Basics
• Messages – 140 characters – a “Tweet”
• Messages available to anyone – but sent directly to your “followers” accounts
• Messages from the people you “Follow” sent to your account – all messages accessible through searching
• Individual users have account names – identified by “@NAME”
UCB CHL 31
![Page 32: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/32.jpg)
Twitter?
• 15 Billion messages sent
• 140 characters or less
• Millions of individual broadcasting networks with custom-built audiences
UCB CHL 32
![Page 33: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/33.jpg)
Twitter Starting Point - Listen
• Counter-intuitive – listen first• Follow 5 new people – see who they
“listen” to, then five more, then five more – watch the conversation happen
• Try a search – Search.Twitter.com• Read the conversation – who is saying
what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php
UCB CHL 33
![Page 34: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/34.jpg)
Listen…Search a “hashtag”
UCB CHL 34
![Page 35: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/35.jpg)
What have you learned by listening?
• What conversations are out there?
• Who is having them?• Is there a voice missing
from the discussion? • Is there information
missing?• What value can you add?
UCB CHL 35
![Page 36: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/36.jpg)
Fear-free Tweeting
• How could you message your peers in 140 characters or less?
• How would it be different than how you communicate now?
UCB CHL 36
![Page 37: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/37.jpg)
TweetDeck
hootsuite
Managing it all
UCB CHL 37
![Page 38: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/38.jpg)
What could you say on H1N1?
• Take one step today to protect your parents – help them get the #H1N1 vaccine (link)
• Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link)
• Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors).
• If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County.
• Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today.
A moment of reflection:What are my org’s new & social media barriers?Who are my skeptics?Who is already using these tools?
UCB CHL 38
![Page 39: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/39.jpg)
Tell your own stories
• Own it!: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr
www.flickr.com/photos/whiteafrican/3100136010/
UCB CHL 39
![Page 40: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/40.jpg)
Record It!
• Flip Video Cameras
• $100 changes everything!
• Easy to use• Easy to upload• Easy to share• Easy to evangelize
UCB CHL 40
![Page 41: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/41.jpg)
Using Video – Making a Point
Use the minds of others
www.youtube.com/watch?v=ZHRC30ZWGHA
UCB CHL 41
![Page 42: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/42.jpg)
Building your Broadcast Network
Lobby Day 2010 A Tree Falls & Everyone Hears
UCB CHL 42
![Page 43: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/43.jpg)
Take Pictures – Define the Images & Debate
• Cameras• Cellphones• iPhones UCB CHL 43
Fighting Child Obesity in Oakland
![Page 44: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/44.jpg)
Distribute your photos - instantly
UCB CHL 44
![Page 45: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/45.jpg)
Aggregate your photos
UCB CHL 45
![Page 46: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/46.jpg)
A moment of reflection:So…what do you have? Video? Photos?How could you use it to have a discussion?Could you post it? Host it? Re-mix it?
UCB CHL 46
![Page 47: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/47.jpg)
Let’s build a home on the web
UCB CHL 47
![Page 48: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/48.jpg)
• Websites are cheap• Websites are easy• Websites can be updated• Websites are YOUR space
Let’s build YOUR home
UCB CHL 48
![Page 49: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/49.jpg)
Website in 5 minutes or less
Getting Started
• URL - www.mywebsite.com OR www.mywebsite.wordpress.com
• Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.
• 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.
UCB CHL 49
![Page 50: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/50.jpg)
Track It!
Unique VisitorsVisits/VisitorsPagesHitsRobots/SpidersVisits DurationReferrersKey words/phrases
Your Boss or Funder
UCB CHL 50
![Page 51: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/51.jpg)
Facebook passes Google as top visited site in the U.S.
March 2010
UCB CHL 51
![Page 52: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/52.jpg)
Facebook – Your Home
Link to News Item
Promote EventUCB CHL 52
![Page 53: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/53.jpg)
Facebook – Update Quickly
Link to Blog
Post a photo
UCB CHL 53
![Page 54: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/54.jpg)
Best Practices to Build a Following
• Ask their opinion• Test their
knowledge• Promotions • Say thank you• Recruit Fans – w/
prizes
Adapted from Beth Kantor’s Social Media Lab – Facebook & MashableUCB CHL 54
![Page 55: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/55.jpg)
Add Free “Apps”
http://www.involver.com/pages/gallery.html
That was easy
UCB CHL 55
![Page 56: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/56.jpg)
Facebook Fan Page – Listen & Engage
UCB CHL 56
![Page 57: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/57.jpg)
How Do You Feel?
UCB CHL 57
![Page 58: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/58.jpg)
Where do we go from here?
Executive Breakfast: A Conversation with Health Leaders on What We Need to Know About New Media
November 17, 8am-9:30am
Mobile Phone Applications for HealthNovember 17, 10:30am-4:30pm
Strategically Integrating Social Media into Your Public Health/Healthcare Organizations & Practice
December 8, 8:30am-4:30pm & January 26, 8:30am-4:30pm
![Page 59: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/59.jpg)
Where do we go from here?
Storytelling - An Ancient Strategy for a New World: Develop your Core Story Tools for Videos, Podcasts, Digital Stories, Blogs, and Websites
February 9, 9am-4pm
Podcast ProductionFebruary 23, 8:30am-4:30pm
![Page 60: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/60.jpg)
Where do we go from here?Digital Storytelling
March 8, 6pm-9pm & March 10, 8am-5pm
Special Event with Beth Kanter: The Networked Organization: Everything you want to know about leveraging social media to serve your mission
March 30, 8:30am-10:30am (for organizational leaders)March 30, 11am-4:30pm (for public health professionals)
![Page 61: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/61.jpg)
Where do we go from here?
New Media Tools for Health Advocacy
April 13, 8:30am-4:30pm
Video Production and Editing Using Flip Cameras
May 11, 8:30am-4:30pm
Living Consciously in a Connected World: Practicing Balance in the Age of Technology
May 25, 9am-12pm
![Page 62: Why New Media Matters for Health Organizations: An Introduction to the New Media Training Series - by Dan Cohen and Ana-Marie Jones](https://reader035.vdocument.in/reader035/viewer/2022070301/545c3954b1af9f370a8b4590/html5/thumbnails/62.jpg)
Fear Free New & Social Media? Discuss.
UCB CHL 62