why socially conscious corporations see better return with social media

"Why Socially Conscious Corporations See Better

Results With Social Media"

Sean WoodFounder / CEO, Freeworld Media

About Freeworld Media

Digital Strategy for Social Business

Specialize in…

Atlanta-Based Digital Media Company started in 2004…

dedicated to helping brands connect with their audience.

1. Social TechnologyA range of software systems that allow

users to interact and share data for

social purposes.

Social Media utilities like Facebook, Twitter, Blogs

2. Social BusinessSocial technology is used to improve

business partnerships, employee

engagement and customer participation.

Enterprise 2.0, Collaborative Workflow

3. Social ChangeSocial Media has empowered the voice of

the people to become louder.

U.S. Elections, Unrest in Tunisia, Egyptian Revolution

A Whole New World

“Business as usual” isn’t working anymore.

Everything is Connected

What Matters

“A business that makes nothing but money is a

poor business.”- Henry Ford

Purpose• Business can create a deeper purpose beyond maximizing profits and shareholder value

• Business can’t survive without a profit but that’s not why it exists

• Discover or create a deeper purpose

Trust & AttentionWhat matters in Social Media…

Conscious Corporations• Have Respect for Consumers’ Power

• Create People-centric Culture

• Have a Purpose Beyond Profit

• Take a Sustainable Approach to Business.

New Consumer Behavior

85% of consumers have a more positive image of a product or company when it supports a cause they care about

90% of consumers want companies to tell them the ways they are supporting causes. That means 278 million people in the U.S. want to know what a company is doing to benefit a cause

Conscious ConsumersMoms Buy more cause-related products than any other demographic

95% find cause marketing acceptable

92% want to buy a product supporting a cause

93% more likely to switch brands

Millennials (18-24 years old)

94% percent find cause marketing acceptable

53% have bought a product benefiting a cause this year

87% influenced where to work by a company’s support of social or environmental issues

People-Centric CultureEmployee Loyalty

69% of Americans consider a company’s social and environmental commitments when deciding where to work.

93% say they are proud of their company’s values

92% say they feel a strong sense of loyalty to their company

Brand AmbassadorsEmployees are the front-line ambassadors for the company’s brand.

79% of consumers say a knowledgeable employee may drive their purchases or donations.

“100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business”

@SimonSinek 5:17 AM Jan 25th via Twitter

Creative Commons image attribution:Unloveablesteve http://www.flickr.com/photos/unloveable/2396019222/

Scrunchleface http://www.flickr.com/photos/theta444/313403792/

Jukka Vuokko http://www.flickr.com/photos/jvuokko/4566270758/sizes/o/in/photostream/

Other References:Edelman Trust Barometer 2010

“ Good for Business, The Rise of The Conscious Corporation”

Euro RSCG

Cone Inc, Cause Evolution Study 2010