why the hell do you need a personal brand - top personal branding

Post on 08-Aug-2015

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Why the hell…

People don’t buy what you do.They buy why you do it!

IMPULSE FIRSTMOMENT OF TRUTH

SECONDMOMENT OF TRUTH

FIRST MEETING RELATIONSHIP

ZERO MOMENT OF TRUTHBefore the meeting

If you are not visible at the Zero Moment of Truth you might not have that meeting.

Influences & inspires others

Delivers unique and relevant content

Creates your own competitive advantage…

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