why we should stop selling drupal

Post on 05-Dec-2014

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I gave this talk at Drupalcamp New York in December 2011. Let's be honest, Drupal has become a buzzword. Potential clients are putting the technology cart before the horse, asking for Drupal but not understanding what Drupal does. Oftentimes we are quick to agree that Drupal is the solution without understanding the real issues at hand. It's akin to selling an engine with little regard for the car the engine will be running. I propose we take a step back from Drupal and step into the the pain points of our clients which usually go way beyond technology. In this talk we explore: - What does it look like to bring Drupal with you rather than push Drupal forward into a project? - How can we best leverage Drupal for what Drupal is and give our clients solutions they need? - When should we take a step back from the technology conversations and what benefits does that offer? - What are the practical steps in building a collaborative relationship with clients and solve their actual problems rather than replace the problem with yet another piece of technology?

TRANSCRIPT

MATT WESTGATE * DRUPALCAMPNYC

Why We Should Stop Selling Drupal

We make things for people.

“Technology alone doesn’t solve problems. Social media does not create revolutions. It is

a tool. Nothing more or less.”

http://www.pro-manchester.co.uk/Theleadershipedge

Drupal is a Handshake“Yes. We can speak your language.”

What do clients really want?Hint: it’s not Drupal. It’s not even websites.

What do you really want?Hint: it’s not Drupal. It’s not even websites.

Our mission is to create smart, delightful & rewarding experiences with interactive technologies and to empower & inspire others to do the same.

“If you don’t take their money, that can’t tell you what to do.”

http://wordbyjessie.com/2011/03/18/bill-cunningham-new-york-its-a-must-see/

Do you push Drupal forward or do you

bring Drupal with you?

You can be a leader. Consider also being that first follower.

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html

Being a first follower

• Overcoming inertia

• Increase discernment

• Maximize awareness of available options

• Confront anxiety

• Taking a risk

• Do it!

Stop Selling Drupal & Start Selling...

Stop Selling Drupal & Start Selling...

Your Kick Ass Team.

Stop Selling Drupal & Start Selling...

Stop Selling Drupal & Start Selling...

Your Process.

Stop Selling Drupal & Start Selling...

Stop Selling Drupal & Start Selling...

Your Strategy.

Stop Selling Drupal & Start Selling...

Stop Selling Drupal & Start Selling...

Your Values.

• Your Team

• Your Process

• Your Strategy

• Your Values

Stop Selling Drupal & Start Selling...

Thanks!

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