why you should be blogging
Post on 15-Jul-2015
2.165 Views
Preview:
TRANSCRIPT
Objective
❏ What is Blogging?❏ Why you should be
blogging?❏ Should businesses blog?❏ How can you leverage
blogging for your business?
What is Blogging?
Wikipedia says:
A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).
Blogging = Content Creation
Blogging is not a dirty word!
It actually serves a great purpose for even business owners.
Why WordPress for blogging?
❏ Free❏ Easy to learn (lots of different ways to learn
it)❏ Easy to blog on the fly, even from your
mobile phone❏ Always up-to-date with latest technology❏ SEO-ready out-of-box
49.3% of websites in the top 10K in rank are powered by WordPress.
Week of April 20, 2015 stats http://trends.builtwith.
com/cms
Why you should be blogging?
❏ Build trust❏ Builds authority❏ Adds a more human aspect to your website.❏ Can be used to get people to do what you
want them to do.
Content Marketing is educating people enough to do business with you.
- Brian Clark copyblogger.com / @copyblogger
“72% do blogging as a content marketing strategy.”
Trends of Content Marketing in 2014 Infographic - http://bit.ly/1oF62kC
Image credit: IgniteSpothttp://www.ignitespot.com/
How can you leverage blogging for your business?
Leveraging content is about using all of your content in as many different ways as possible to reach the most people.
Blog leverage tips
❏ Linking within your website❏ Newsletter❏ Banner advertisements❏ Paid search❏ Social network channels (personal stream,
fan page, groups)
More blog leverage tips
❏ See if you can get more coverage by contacting influencers to write about you
❏ Youtube❏ SEO❏ Content Syndication❏ Blog tribes/ communities❏ Guest blogging on influential websites in
niche
If you want to continually grow your blog, you need to learn to blog on a consistent basis.
- Neil Patel quicksprout.com / @neilpatel
People always worry about how often or rarely they should post. The answer is ‘how often do you have something worthy of tapping into my attention?’ Do it that often.
– Chris Brogan chrisbrogan.com / @chrisbrogan
Social Engagement
THIS IS A MUST!
I’m still not quite sure how people are confused about the fact that they need to engage in conversation with others.
Don’t forget
Make sure to share and like your stuff. Engagement won’t happen if you don’t reach out to people.
“If you build it, they will come” ->
Successful bloggers are active, take initiative, experiment and are always trying new things.
- Darren Rowse problogger.net / @problogger
Blog Ideas for Businesses
❏ Case Studies❏ How Your Business Runs❏ Company News❏ News in your niche❏ Related Products to your niche❏ Related services to your niche❏ Special Interest articles
More blog ideas for businesses
❏ Fun shares related to your business❏ Polls❏ Videos on Product❏ in-depth articles on your own products
More blog ideas
The Ultimate List of Blog Ideas
http://blondish.net/the-ultimate-list-of-blog-ideas/
Nile Flores
http://blondish.netDon’t forget to subscribe to my newsletter, and follow me.
Twitter: @blondishnethttps://slideshare.net/blondishnet
top related