why your small business should use sms text message marketing

Why Your Small Business Should

Use SMS Text Message Marketing

ercsms.com | 608-837-5270 | info@ercsms.com

1. It’s Permission-Based• Your target audience must opt in to

receive messages – Consumers are already invested in brand – Won’t waste time or money

• Build SMS database for future use– Use web, email and social media

2. It’s Engaging • Majority of text messages are read

within a couple of minutes of receipt– Demand to be read right now

• Guaranteed to read your message right away– Deliver directly to engaged customers– Great bang for your buck

3. It’s Quick • SMS is 160 characters

– More likely to read because short– Emails are lengthy

• SMS read at consumer’s convenience • Valuable for small businesses who are

short on time

4. It’s Cheap• Affordable

– SMS is cheaper than placing an ad

• Bulk Packages – Send thousands of messages at a low, flat

• Value proposition for small businesses on a budget

5. It’s Interactive • Create fun and engaging messages

– Pose message as questionnaire/poll• Encourages to read more closely

– Toll-free SMS reply • Extra incentive to engage with brand

– Link to entertaining video/image• Further investigation of brand

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