winner: best sme targeted campaign
Post on 20-Aug-2015
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Fiona Stevens
Increase traffic to website
Increase online sales revenue by 50% in 6 months
Alit excea comnit rersperumUt illuptasitis iunt que verumTet undam verroro berfernateHair and beauty salon ownersHair and beauty salon managers/buyersHairdressers renting chairs in salonsSole traders running mobile businesses
Females 18-45Actively involved in social mediaUsing smartphones as an access toolLess responsive to email/DM
SOCIAL MEDIA
ngagementnablement
CONTENT IS KING
#AskEllisons
#Hotoffer#win
#hairtoday
#waxwednesday
January Sale uplift8 4 %
Website traffic up 36%
Online salesvalues up 71%
3rd biggest site referrer
44%Increase
in number of businesses ordering online
Incremental ROI of1534%
“TRANSFORMATION TO SOCIAL”
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