winning dragons' den pitch

Almond Cafe

Katarzyna Wiecek

Presentation Outline

• My Business Idea• The WOW

Factor• Product• Aim and

Objectives• Promotion• Key to Success• Profits

My Business IdeaCoffee Shop that

provides delicious products where customers feel like they are at home.

• Polish recipes• Home-made fresh pastry

• Smell of almond, vanilla, freshly ground coffee

• Jazz music in the background• Sunflowers on the tables

The WOW Factor...

Product• Variety of homemade products• Organic ingredients• No preservatives• Option of making your own

composition on certain products• Possibility of taking home,

packed in a box with ribbon

Aim and Objectives• Getting 15 loyal

customers within 2 months of opening the business

• Fitting of product and service in order to satisfy clients’ needs

• Employ staff within a year

Key to success• Outside degustation of the

product• Advert in local newspaper• Cosy design with visually

attractive décor• Good lightning/ candles in

the evening• Welcoming smell of fresh

baked pastry

Profit

Janu

ary

Febru

ary

Mar

chApr

ilM

ayJu

ne July

Augus

t

Septe

mbe

r

Octob

er

Novem

ber

Decem

ber

-

2,000.00

4,000.00

6,000.00

8,000.00

10,000.00

12,000.00

14,000.00

16,000.00

SalesCost of salesGross MarginOpening expensesNet profit/ Turnover

Thank YouAny Questions?