woabi at the mobile monday berlin

Höddi Tryggvason, Berlin 07th September 2009

mobile monday berlin

Let‘s talk about intelligent mobile shopping

woabi.de transforms the mobile phone into a shopping assistant

the shopping vision

• woabi enables users to access all relevant product information at the POS via mobile phones

• quick & easy product identification through barcode scan and compact delivery of prices & shops

• informed purchasing decisions at the POS made possible

Growing awareness regarding mobile shopping potential

No mobile shopping services well known a year ago

Currently several players in the US andEurope

High innovation pressure in the market

Location based services

Blurred Barcode recognition

Mobile orderingand payment

Universal productcoverage

The market: Estimated mid-term revenue potential in

Germany is € 720 million

Relevant potential users

Estimated mid-term revenue potential mobile price comparison in

Germany: € 700 million (CPC, CPO, mob.ad, Couponing etc.)

Relevant market / articles

Intersection ca. 30%= 15 million in Germany

Benchmark: current use online price comparison

Intersection ca. 30%= €120 billion in Germany

Estimated revenue potential mobile price comparison

woabi, Höddi Tryggvason, Tarik Tokic, Version 2.1

Enormous potential for mobile shopping

The holy grail: online product- and price comparison combined with local offers

The necessary ingredients:• Barcode recognition

module• Extensive product database• Retailer shop names and

addresses + current products and prices

• Integrated GPS-technology in mobile device

Exclusive: Introducing the woabi iPhone-App

New release for iPhone 3GS

woabi.de key features

• get daily liveshoppingoffers from online stores

• find nearby stores on local maps

• product identification via barcode-scan and manual search

• Coupons & Vouchers

• Edit and save personal scanlists

• search for products, shops and opening hours in your immediate environment through geo localization

• find current local deals of 52.000 shops in Germany, such as supermarkets, drugstores and department stores, powered by marktjagd.de

Local Offers – woabi.de LBS-application

Ausblick – Local Based ServicesFind nearby stores on local maps

Get the latest local offers

A product scanner is also available

woabi.de is available for many devices

• Windows Mobile

• Symbian

• J2ME

• Android

• iPhone

Distribution Shortcode 86000 (only Germany supported) with text„woabi“, or mobile webpage http://m.woabi.de

The future of „Location Based Shopping“

Find local shops and current offers in 360°and start your shopping day with inspirations

See the shopping history of your friends and their scanned objects on maps

Marketeers will push LBS activities throughmobile payment, vouchers and coupons

„Coupon H&M -save 10 EUR on every 50 EUR

spent"

„Coupon T-mobile: Close a new contracttoday & safe 2 month free calls"

„Coupon Douglas - Save 20% from

the BOSS-Fragrance

Über checkitmobile

• company based in Berlin

• founded in 2008

• 7 employees withextensive experience in areas such as internet & mobile technology, e-commerce, mobile commerce and information services

About checkitmobile

KontaktThank you for your attention!

checkitmobile GmbH

Höddi Tryggvason

Partner/Founder

Linienstr. 138

10115 Berlin

Tel: +49 30 921 228 40

Mail: tryggvason@checkitmobile.com