mobile monday boston 9/12: mobile games
TRANSCRIPT
Mobile Games
Mobile GamesSeptember 12, 2011www.momoboston.com#momobo
Nokia with Windows Phone2Nokiahttp://jobs.nokia.comtwitter @nokiacareersfb: Nokia: Global Careers Richard Kasperowskihttp://kasperowski.commailto:[email protected] @rkasper
# 2011 Nokia 2011-09-12/ Richard KasperowskiIntroducing a mobile-first, responsive BostonGlobe.comJeff MoriartyVP, Digital ProductsThe Boston Globe@[email protected]
4
Inconsistent window widths, screen resolutions, user preferences, and our users installed fonts are but a few of the intangibles we negotiate when we publish our work, and over the years, weve become incredibly adept at doing so. But the landscape is shifting, perhaps more quickly than we might like.
Ethan Marcotte, Web designer and developer and Author, Responsive Web Design
4
Some of our goals for BostonGlobe.comDevelop a new revenue stream of paid subscribers who value The Globes journalismDifferentiate the product from Boston.comCreate an efficient, clean readable experienceBuild for an increasingly mobile WebBlur the lines between a Web site and native application
A quick overview
7
8
9
10
11
12
Consulting
13
Development
14
15
16
17
21
22
The Wii Tennis of Location-based games
23
The fantasy
24
The reality
25
87 million
26
The fantasy
27
The reality
28
750 million
29
The fantasy
30
31
The reality
32
The reality
33
The realityAlbert-Lszl Barabsi
35
36
37
Sell to the fantasy
38
But design to the behavior
39
40
HTML5 Mobile Game Platform
41
Why Mobile Games in HTML5? Ubiquitous across iOS, Android, BlackBerry, webOSKnown, open standards - Web and game developers share a common language Open distribution
MF
1HMocoSpace
#1 in Social Engagement#4 in Mobile Web Traffic
#1 in Mobile Entertainment
>20 million members>3 billion page views / month25 million games / monthPlay Games. Make Friends.
25 million games per month1.6 million minutes per day playing games4 sessions and over 20 minutes per day per gamer
43
MocoSpace Game PlatformViral channels to tap into social graph
Moco Gold virtual currency
Community profiles, messaging, chat, discussion forums
Gaming leaderboards, rewards (Moco Creds), challenges
Analytics for measuring, optimizing & monetizing
Crime-based RPG 125,000+ DAU3.5M mins/day3% conversion to paying users
Location-based celebrity RPG HTML5 Geolocation check-insFacebook Places integration
3rd party games
$2M Mobile Game Developer Fund
[email protected] MocoSpace recently announced the$1M Mobile Game Developer Fund, providing developers with the tools they need to build, promote, and monetize their games on the MocoSpace Game Platform.
For more information or to submit a proposal, contact us [email protected]
MocoSpace recently announced the$1M Mobile Game Developer Fund, providing developers with the tools they need to build, promote, and monetize their games on the MocoSpace Game Platform.
For more information or to submit a proposal, contact us [email protected]
Game Development ExperiencesErik Asmussen
Project OverviewLiked potential for iPad as a board gaming platformCatan and Risk are fun but each broken in their own way - thought I could do betterWanted a way to learn various aspects of iPad development
ChallengesNo MoneyDo everything myselfDont know what Im doing
GameplaySettle territories, which produce resourcesUse resources to build/upgrade structuresStructures generate more resources, including Colony PointsEnough Colony Points will win you the game, or you can spend them to invade your opponentGet bonus points for owning large regionsAll strategy, minimal luck
Version 12-4 Players (Local only)Multiple Gameplay modesRatings: LowSales: LowBiggest complaint: Whats the point?
Version 2Added real-time multiplayer using Game CenterRatings: LowSales: LowBiggest Complaint: No single-player
Version 3Added AIRatings: MedSales: LowBiggest complaint: graphics
Version 4Graphical Overhaul (60 fps, animations, all art redone, landscape mode, auto-rotate)Quick-MatchAchievementsAI OverhaulGameplay TweaksRatings: Very High (current average: 4.9 out of 5)Sales: LowBiggest complaint: Nobody Online
Version 5 (coming soon)Universal (runs on iPhone)New iOS 5 features:Turn-based online matches!Improved graphicsSales: Extremely High** I hope
What have I learned?Single-player experience is importantPolish is critical (e.g. visual feedback)Small/Focused probably better approachOnline matches almost useless for small games. Turn-based option should helpFreemium not necessarily the best optionUsers are (almost) never happy = scope creep
What have I learned?Good reviews High SalesLow Price = High SalesBonus: forum posts + discounts
What doesnt really work?Facebook Ads (TBD to some extent)Banner advertisements on large sites(smaller, targeted sites ok)Begging Kotaku for a review
Hope springs eternalIncreased potential of iPhone marketMore advertising optionsActual online multiplayerPositive feedback
Our Experienceswith Mobile HTML5 Game Development@cykod / @games4language
The BrowsersAnything Webkit = GreatAnything Else = Horrible*
Cool StuffAccess to some of the Mobile Goodies:Orientation / Accelerometer*Geo-locationTouch Events (w/ Multi-touch**)Local StorageOffline Storage* Mobile Safari and Firefox only ** Except Android
Our HTML5, Node.js, & Websocket Proof-of-Concepthttp://spacewords.gamesforlanguage.com/
Borked Stuff:SoundThis is actually a pretty big deal.Android has no supportiOS lets you play one sound at a time which must be initiated by a user action. No preloading*Events fire at-random, seemingly when they want to.*
Solution?Currently, there is none for Mobile HTML5, but...
Theres Always PhoneGap...Wrap your Mobile Site, use PhoneGaps Media element for Audio until that day comes.
Thanks! Questions@cykod / @games4languagehttp://www.gamesforlanguage.com
MediaMobMedia. Mobile. Simplified.
MediaMob presents:myKarmaIn-Game Advertising & Engagement PlatformSeptember 2011
Confidential - Not for DistributionEngagement: Typical smartphone userSpends ~15 hours / month playing gamesPlay a game once/week (92%).almost half play daily (45%) Volume: Angry Birds downloaded 250 Million Times
Ads:Ad revenue in mobile games is expected to rise tenfold from $87 million in 2010 to $894 million in 2015
Mobile Gaming: Opportunity!
Confidential - Not for DistributionMobile Gaming & Advertising ChallengesGrowing pressure to release free games
Ad revenue within free games is sorely lacking:* Where are the ad dollars promised from iAd? * Why arent people clicking on banners from AdMob, Millennial and JumpTap?
Traditional ad units within mobile games are interruptive and not effective
Average mobile CTR is between .5 - .8%
Publishers, Advertisers and Players demand a better experience
Confidential - Not for DistributionMediaMob does it betterSears Auto Center / Road Trip
Confidential - Not for DistributionIntroducing the myKarma Points & Rewards NetworkDeliver a better, dynamic ad unit that publishers will want to display in their game, and that users will be more likely to engage with
Dynamic system for featuring sponsored goods and in-game benefits Example: Sears provides users with new tires, making their car drive faster...typically $.99 but FREE from Sears Auto Center
Bridge the gap between IN GAME POINTS and REAL WORLD REWARDS:Users are more likely to respond positively to sponsor offer at end of level / gameExample: Would you like to learn more about a special offer from Sears for new tires?
Confidential - Not for DistributionValue exchange: In-game benefits for ...Advertisers may give away in-game benefits as a goodwill gesture or chose to have users complete an action before they can redeem their reward:
Within pop-up message: To redeem your Instant Karma within the game, complete the following action....
Actions can be defined by the game developer (only willing to accept these types of actions for my users to have to endure for redemption) and then selected by advertiser (based on different pricing levels and to meet their objectives for the campaign)
Actions to include:Complete a form (i.e. email address + submit button)Watch a video (served from backend)Become a Fan (requires Facebook Connect integration)
At the completion of the Action, user is returned to the exact place within the game
Confidential - Not for DistributionMediaMob - Publisher Portal
- Create account
- Download SDK
- Upload games
- Manage features and placements
- Reporting
Brands & Publishers
Confidential - Not for Distribution
Publishers - Brands Gamers
Matt [email protected]: 781-777-2714M: 781-789-1440Confidential - Not for Distribution
HitcheryA new mobile/social game to rock your phone(and your world)
About UsVirtual hitchhiking gameConceived October 2010, won Boston Mobile Startup Weekend in NovemberRuns on Android and iPhone
Meet Johnny
Johnny lives on your phone.
But your phone...
Your phone is also your bus.
You can drop Johnny off in real world placesby pulling over.
Places where other players can pick him up!
Johnnys owner gets a notification wheninteresting stuff happens to him.
And when Johnny does cool stuff, he earns hats!
Of course your bus does cool stuff too...so it earns bumper stickers.
Drivers and passengers(or hitchers in the same place)can chat in realtime
Share photos of your passengerswherever you pull over in the real world
And those photos go into each hitchers scrapbook.
Your hitchers can have destinations in mind
Of course, theres more...but thems the basics.
Business ModelFree to play (w/ads)In-app purchase: bigger bus + more hitchers + no ads...Huge marketing potential for brands/businesses
The Hitchery TeamGlen Daniels - founder, Rails and Android developerKevin Monahan - SW team member, iPhone developerMike Altman - User Experience
So... when?Beta-testing now around BostonAndroid out first, then iPhoneHopefully both by Halloween
Help us playtestWe need a great local graphics/UI personIf you are an investor, wed love to talkGet on Board
Get on BoardScan a sticker, or visit http://hitchery.com/qr1Were on Facebook, and @thehitchery on the Twitters.Were also local, and enjoy beer. :)
Thanks andHappy [email protected]
Dave BiscegliaCo-Founder & CEO
Favorite place...Ralph ShaoCo-Founder & CTO
Favorite place...Joe WilliamsLead Artist
Favorite place...
The State HouseDisney World
MIT Media Lab
Fun, Creative, and RewardingSmall Team w/ Big VisionWork Hard | Play HardMost importantly...
Working with The Tap Lab...
We hang out with Penguins!
Mandatory recess on Wednesday!
What were looking for...Smart, Talented, and ResourcefulLocal/relocate to BostonLoves playing gamesWicked Fun!
Rails DevelopersBackendCS Degree (not required): Hackers Welcome!Rails 3, MySQL, MemCacheExternal API ExperienceBonus points for Google and Foursquare
Mobile DevelopersiOS & AndroidCS Degree (not required): Hackers Welcome!iOS and/or Android ExperienceFor iOS: CoreGraphics and CoreAnimationRESTful APIs | Map Views | Geolocation
Experience designing Social/Mobile gamesPrior work for us to reviewQA, Game Testing, BalancingMetrics driven designGame DesignersSocial & Mobile
Experience designing Social/Mobile gamesPrior work for us to reviewPlayful/approachable look and feelLover of Games!
Game ArtistsSocial & Mobile
iOS & Android DevelopersSocial Media GurusCampus RepsInternship ProgramTech, Biz Dev, & Social
Send Resumes [email protected]
Mobileto HTML5 2011 Gradient StudiosMichael "Z" Goddard, Trevor Sayre
FieldrunnersHD Gameplay Trailer - iOS and Android
Fieldrunners HD Gameplay Trailer
HTML5Open Web TechnologiesNot just the next version of HTMLIntegrated media contentCollection of open web technologieshttp://slides.html5rocks.com/
FieldrunnersHTML5 Tech - Getting Fieldrunners in the BrowserJavaScriptECMA-262 3rd EditionjQueryglMatrixhttp://code.google.com/p/glmatrix/WebGL (OpenGL ES2)http://doesmybrowsersupportwebgl.com/WebAudio (Not the Audio tag)https://dvcs.w3.org/hg/audio/raw-file/tip/webaudio/specification.htmlFileSystem API (for offline support)http://www.html5rocks.com/en/tutorials/file/filesystem/
FieldrunnersHTML5 Gameplay
Fieldrunners HTML5 Gameplay
HTML5Now more than everBig CreatorsGameLabBocoupAtlas VenturesGoogleZyngaGreat Middleware EvolvingFacebook (Project Spartan)Game ClosureImpactJS
HTML5Get on BoardWider audienceEveryone has a browser (http://gs.statcounter.com/)WebGL (39.09%)Firefox 4+Chrome 8+Safari 5.1+Hardware Accelerated Canvas (21.77%)Internet Explorer 9.0+Firefox 5+Chrome 13+Safari 5.1+Conversion (Browser to Mobile)Connect Browser and Mobile
Talk with Us@gradientstudios@trevorsayre@zofgames
Mobile GamesSeptember 12, 2011www.momoboston.com#momobo