intelligent mobile games

Intelligent Mobile Games Effectively engage your audience with turnkey mobile games that shorten the pathway to purchase to increase the ROI of your marketing efforts

www.lifeinmobile.com Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation •

Our Philosophy

Build the experience for Human² behind the device, not the device itself.

Copyright © 2014 Life in Mobile™ • Confidential and Proprietary Presentation • www.lifeinmobile.com 2

Gamification can lead to a

100% to 150% pickup in

engagement metrics.

Intelligent Mobile Games Overview


Whether online or offline marketing, the consumer you’re targeting has a mobile device on them and that can be used to increase the effectiveness of your engagement. • Turnkey Mobile Games

• Intelligent (reactive to consumer behavior)

• Effective

• Engaging

• Sharable

• Target Specific Demographics

• Works in Facebook App

• NO APP NEEDED

Not your ordinary mobile games.

* M2 Research

Word Search

Text SEARCH to

88500

Intelligent Mobile Games


Slot Machine

Text SLOT to

88500

Tile Match

Text TILES to

88500

Prize Wheel

Text WHEEL to

88500

Scratch & Win

Text SCRATCH to

88500

Race To Retail

Text RACE to

88500

http://www.lifeinmobile.com/labs/games/


http://lifeinmobile.com/labs/games




80% of all revenue generated

by mobile in 2012 was

from games

Post Play Experience


To increase the percentage of monetization with each interaction, certain strategies can be implemented: • Increase Monetization

• Share to Unlock Additional Plays

• Drive to Retail (GPS)

• Drive to App

• Timed Expiring Coupons

• Drive to Sign Up

– Rewards Program

– CRM

• Countdown Clock

Engage – React - Monetize

*Flurry Analytics

Post Play Experience: with DipIQ™


What we are reacting to:

• Weather

• User Location

• New user

• Repeat user

• Day of week

• Time of day

• Social influence

• Where the user came from

– Ad type

– Campaign

– From a user share

To effectively monetize mobile engagement, you must first understand the mobile consumer. This consumer is a fundamentally different human when engaged with the mobile device.

DipIQ™: a Life in Mobile Innovation

DipIQ™: The Difference in working with Life in Mobile

Engagement Awareness Consideration Intent Purchase

Amplify

Path to Purchase with DipIQ

Copyright © 2014 Life in Mobile™ www.lifeinmobile.com 7

Reactive Remarketing

Real-time Learning


• No App Stores needed

• Everyone can win • Sharable

• Increased time on brand

React to: • Weather

• Location • First time or repeat user

• Day of week / Time • Social influence

Life in Mobile Games Shorten the Pathway to Purchase

How to distribute your new game!


Traditoinal marketing: • Add SMS to traditional media to bring consumers to a quality engagement that offers more than just impressions

• Print / TV / Radio • Onsite Display • Outdoor • Digital

Social Share: • Every game has the ability for users to share on social networks, growing participation organically

• Increase participation • Easily Sharable • Mobile Games plays in FB & TW

Email Marketing • Use the short URL provided by Life in Mobile to enhance your e-mail marketing and turn it in to sales

• Mobile / Desktop recognition Online Ads • increase your ad clicks by offering a fun and simple game

• Google AdWords / Bing / Yahoo

In-Store & On-Site Marketing: ROI


Monetize The Interaction

• Increase Purchase

– Partner Offers

– Increase Perceived Value

• Increase Time Spent

• Build Database

• Gain Consumer Insights

• Drive Traffic via Social Share

• Drive to Loyalty Program

– Instant Sign-Up w/ Benefit

• Push to App

Increase Purchase with Smart Mobile Games

Online & Offline Marketing Outreach: ROI


Monetize The Interaction

• Drive Traffic to Location

– Leverage GPS

– Timed Offers / Coupons

• Push to Purchase

• Drive Online Purchase

• Variable Coupon / Offer

– Offer value / offer type can change based on conditions surrounding consumer. (Day, time, weather, location, etc.)

• Deliver Coupon / Offer

• Make Print Come Alive

• Increase Social Sharing

Drive traffic with Smart Mobile Games

Who We Are

We Know Your Consumer

Life in Mobile™ is a global mobile innovator,

since 2007 with vast experience working

with brands and agencies across many

industry verticals. We focus on deploying

our mobile solutions without jeopardizing

our partner’s workflows.

• Mobile Consumer Engagement

• Brand Activation

• Mobile Strategy

• Mobile Intelligence

• Mobile as a Utility

• Mobile Audit

• Apps

• Advanced Mobilization Integrations




Let the Games begin!

Case Studies Available Upon Request

Slot Machine


Overview: The Slot Machine is a great way to incorporate more branding into a fun and sharable engagement. As the slot machine needs multiple icons on each wheel, it’s a clever way to incorporate the aspects of your brand that you’re looking to drive home. How It Works:

• Once users reach the experience we can collect whatever information is needed for CRM or database • User presses “Spin Button” • User gets x amount of spins to win • Users can unlock more spins by performing additional actions

• Check in via GPS • Share with friends

Benefits

• No App stores needed • Drives to social networks / easily shareable • Consumers participate daily • Increases brand exposure • Great for co-branded campaigns • Everyone can win – provide small valued offer to all participants

Target Demo:

• Over 18 • Popular with the 30+ crowd • Male & Female

Text SLOT to

88500 Play Demo

http://www.lifeinmobile.com/labs/games/slot/

Prize Wheel


Overview: It doesn’t get any more simple than the prize wheel, a standard in American contesting for hundreds of years. Make it digital, spice it up with your graphics and quality prizes, and you’ve got an engagement that will warrant significant participation and sharing. How It Works:

• Once users reach the experience we can collect any information that is needed for CRM or database • User presses “Spin Button” • The arrow lands on a pie slice and the prize is won

Benefits: • No App stores needed • Drives to social networks / easily shareable • Can have up to 6 different prizes • Everyone wins! • Can integrate with your fulfillment channels (or LiM can handle)

Target Demo:

• All Ages • Male and Female

Play Demo

Text SPIN to

88500

http://www.lifeinmobile.com/labs/games/spin/

Scratch & Win


Overview: Scratch and Win works just as you think it does, users use their finger to remove the outer layer of the digital scratch surface to reveal a prize or offer. Scratch and Win has been our most used engagement over the last 24 months because of how easy it is for consumers and for the results that it produces. How It Works:

• Once users reach the experience we can collect whatever information is needed for CRM or database • User scratches to reveal prize or offer • User is delivered to result page which showcases other actions they can take to unlock another scratch game

Notables: • No App stores needed • Drives to social networks / easily shareable • Increases brand exposure •Most participants will return daily to play

Target Demo: • Prime Age 25 – 55 • Male and Female

Play Demo

Text SCRATCH to

88500

http://www.lifeinmobile.com/labs/games/scratch/

Word Search


Overview: Often found in magazines and print, the word search is a fun game that everyone can play and often is something that families can do together. How It Works:

• Once users reach the experience we can collect any information that is needed for CRM or database • Users use their touch screen or mouse to highlight the 5 words found within the scramble to unlock the prize / offer • Users are provided with a “skip” button to skip the engagement to get to the prize / offer

Notables: • Can have up to 10 words within search • Can include multiple word searches to keep the fun going! • Great for engagements that target families or parents • Use words that reinforce your brand position • Drives to social networks / easily shareable

Target Demo:

• All ages • Male & Female

Play Demo

Text SEARCH to

88500

http://www.lifeinmobile.com/labs/games/search/

Tile Match


Overview: Tile Match is the simplest way to get multiple brand images in front of a consumer for consideration. The game is easy to play, and targets consumers of all ages. How It Works:

• Once users reach the experience we can collect any information that is needed for CRM or database • Users touch tiles on the screen or use mouse to click to reveal three matching tiles to unlock the prize/offer • The winning tiles can display the prize itself, or display aspects of the brand which lead to the prize/offer page.

Notables: • No app stores needed •Can feature 3 different products on one grid •Drives to social networks / easily shareable • Use tile photos that boost brand exposure • Everyone can be a winner by providing small valued offer

Target Demo:

• All ages • Male & Female

Play Demo

Text TILES to

88500

http://www.lifeinmobile.com/labs/games/tiles/

Race to Retail™


Overview: Race to Retail™ is all about creating a sense of urgency to go from external marketing to a retail location. How It Works:

• Users interact with your marketing and delivered a unique countdown timer to their interaction • Users must get to retail and check in to redeem benefit

• Offer • Contest Entry • Prize

• Can activate on-board GPS for turn-by-turn directions

Benefits: • Drives traffic to retail • Creates sense of urgency • Ties in store locator • Sharable to extend timer

Target Demo

• Smart Phone Users • Target age: 18 – 55 • Female Dominant

Play Demo

Text RACE to

88500

http://lifeinmobile.com/labs/games/r2r/



New Games in Labs Now!

Case Studies Available Upon Request

Contact Us


John Lim CEO Office: (914) 205-4648 Cell: (914) 774-1276 [email protected]

Daniel Foci Account Manager Office: (914) 909-6701 ext. 1003 Cell: (914) 629-0863 [email protected]

Mike Batiste Director of Mobilization Office: (914) 205-4650 Cell: (914) 772-6763 [email protected]

NYC Office 275 Madison Avenue 14th Floor New York, NY 10016

Stamford Office 500 Summer Street Suite 300 Stamford, CT 06901

European Office Kosciuszki 25/2 40-048 Katowice Poland

mailto:[email protected]

mailto:[email protected]

intelligent mobile games

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