word of mouth makes cents

Word-of-Mouth Makes Cents

www.6dcast.com

Confidential. All Rights Reserved.

A little background

why are we here?

Demonstrate how 6Dcast can help you easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the results.

Big Social Site

Profile

Relationships

Birthday

Home Town

Friends

John Doe

What’s on your mind?

John Doe

John Doe

Dee Jones

Can’t wait to see the new spy thriller this Friday. Who’s coming with me? Check out the preview…. ad#:http://bit.ly/link

Looks better than the last one…I’ll be there

Just ran 5 miles! Finally got some comfortable running shoes. I also found a discount … ad#:http://qc.ly/1

You?! 5 miles? It MUST be the shoes…

Clickthrough Ad

Often ignored text with notoriously low response rates. Click here if you actually read this Ad about running shoes …Shoes.com

376 friends

a twist on earned ads

From This

To

Th

is

Let’s talk e-Word-of-Mouth

PLEASE IGNORE

ME!

How many commercial messages have you experienced today?

Only 14% of people trust ads, yet you are exposed to a new one every 2 minutes.

*2009 Nielson Global Online

Which is why even the most targeted ads garner only a 4% response rate.

*Direct Marketing Association Study

Yet few marketers are effectively utilizing Word-of-Mouth.

In the meantime almost 70% of all purchase decisions are influenced by recommendations

*McKinsey Quarterly

And its not like Word-of-Mouth is a new idea.

Only now people write on virtual walls instead of real walls

So Word-of-Mouth has never made such a difference

Because Social Media has put individuals in charge of your marketing message

(whether you like it or not)

Over 20 million blogs

Facebook would be

the 3rd largest country

Last year 1 in 8 married couples met

online

90 trillion e-mails a year

Over 1 billion videos

streamed each day

50 million tweets a day

So Word-of-Mouth = World-of-Mouth

*See appendix for sources

And hosting a facebook page alone no longer qualifies as social media marketing.

It’s the equivalent of shooting a TV commercial . . .

but how do you reach the world?

“Everyone wants to, nobody knows how, and everyone’s surprised it isn’t better!”

The Challenges of e-WOM

1.Measurability2.Volume3.New patterns of

thinking

But now you can easily engage fans and customers in comprehensive word-of-mouth marketing campaigns and measure the results.

how it works

1. Launch

2. Promote

3. Track

4. Reward

1. Launch

how it works

how it works

2. Promote

Each caster has a unique URL & can

broadcast across all social media

Tell Friends & Fans

Tap existing Casters

Clicks

Unique Visitors

Actions

Time Series

Geography

Linking website

3. Track

how it works

With Graphs & Statistics

by:

Caster

IP Address

how it works

4. Reward

An example: Campaign to Download a Free Song

Reserve:900 Downloads

Campaign Budget:

$1,000

Sample Results % of Downloads Payout

Caster 1 . . . 500 Downloads 50% 50% of $1,000 = $500

Caster 2 . . . 300 Downloads 30% 30% of $1,000 = $300

Caster 3 . . . 200 Downloads 20% 20% of $1,000 = $200

how it works

4b. Reward

Non-Monetary Example

Example Caster Name

Example Caster Rank

Example Advertiser Incentive

Jerry S 1 Apple I-pad

Elaine 2 Branded T-shirt

Cosmo K 3 Branded T-shirt

Newman 4 Branded T-shirt

Delores 5 Branded T-shirt

Example 6-25 6-25 Branded coffee mug

Example 26-100 26-100 10% coupon

Example remainder Others 5% Coupon

Benefits

6dcast In House Social

Display Ads

Sponsored Search

Agency Viral

Campaign

Consumer Engagement

Performance Based

Speed and Scale

Automatically Trackable

Comprehensive

Viral upside potential

benefits vs. alternatives

Example budget

Example reserve

Max cost per click

Actual clicks

received

Total Cost to

Advertiser

Caster $$ per click

$1,000 1,000 clicks $1.00 1 $0 $0

500 $0 $0

1,000 $1,000 $1.00

2,000 $1,000 $0.50

5,000 $1,000 $0.20

10,000 $1,000 $0.10

100,000 $1,000 $0.01

ROI

Get Started1. Create a free account at

www.6dcast.com

2. Fund your campaign using PayPal

3. Fill out a simple form to launch a campaign

4. Track your results in real time

SPECIAL OFFER

6 months free to approved Beta Customers who launch an

advertising campaign on the 6Dcast open BETA site on Day 1.

REFERENCES1. 14% of people trust ads – July 2009 Nielson Global Online

2. # of ad impressions/day – Contact Marketing

3. Response Rates to Search – Direct Marketing Association

4. 70% Recommendations – McKinsey Qtrly

5. 1 in 8 couples – Mckinsey Study

6. Facebook users – Facebook.com

7. 20 million blogs – Technorati

8. YouTube videos steamed daily – TechCrunch

9. Tweets per day – TechCrunch

10. 90 Trillion e-mails – Royal Pingdom