wordpress seo presentation
Post on 14-May-2015
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Wordpress seoNathan Driver: Digital Media Strategist / Web Developer
SEO Broken Down
@natedriver www.nathandriver.com
New Site Set-Up Research Plugins Analytics Social Brick & Mortar
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Initial: Research Keyword Research
AdWords Tool SEOMoz (Moz)
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@natedriver www.nathandriver.com
@natedriver www.nathandriver.com
Initial: Plugins Plugins
SEO by Yoast Google XML
sitemaps W3 Cache
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WP SEO by Yoast
@natedriver www.nathandriver.com
@natedriver www.nathandriver.com
WP SEO by Yoast
@natedriver www.nathandriver.com
@natedriver www.nathandriver.com
WP SEO by Yoast
@natedriver www.nathandriver.com
Google XML Sitemaps
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Google XML Sitemaps
@natedriver www.nathandriver.com
@natedriver www.nathandriver.com
W3 Total Cache
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W3 Total Cache: Settings
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Bonus Plugin: Scribe
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Scribe
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Initial: Analytics GA
Get your code setup right Give it 24 hrs
Webmaster tools Verify Sitemap.XML Connect to GA
Bing Verify Sitemap.XML @natedriver www.nathandriver.com
Google Analytics
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Google Analytics
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Google Webmaster Tools
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Google Webmaster Tools
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Analytics to Webmaster Tools
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Analytics to Webmaster Tools
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Analytics to Webmaster Tools
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Analytics to Webmaster Tools
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Bonus - Analytics: Plugin
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Initial: Going Social Facebook (Bing) Twitter (Google) Google+ (Google)
Authorship
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Google+ Authorship
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Initial: Brick & Mortar Get listed.org
Google places / Google+ Page Bing business page Foursquare Yelp etc...
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Modify: Current Site Plugins Analytics Keywords
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Modify: Update Current SEO Plugins working
right? Are they
activated? Check their
settings Plugin conflict
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Modify: Ananlytics Analytics /
Webmaster tools setup correct? Change themes
forgot to insert code?
Verification code gone?
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Modify: Keywords Check the keywords
Search queries match what you are putting in the site?
Most used keywords seen on the site?
Check out the CTR & position
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Check The Query & CTR
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Check Content Keywords
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Moving: A to B Sitemaps Keywords 301’s to 404’s Search Engines
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Moving: Domain Changing Sitemaping
Old vs. New Keywords
Updated for new site
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Moving: Know the Codes 301
Site A to Site B 404
Check ALL 404
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Moving: Search Engines Analytics / Webmaster
Tools Verify Connect Submit XML
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In The End: Monitor Search Queries Links to site Sitemap Keywords Alerts
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