workgroup worksession 3 with strategies - march 12, 2013

www.gro-wnc.org

From Ideas to ActionsMarch 12, 2013

Agenda• 9:00am-9:15am: Introductions and Project Update• 9:15am-9:45am: Presentation of Preferred Scenario &

Recommendations • 9:45am-10:00am: Break• 10:00am-11:00am: Work Session I- Turning Ideas to Strategies• 11:00am-12:00pm: Work Session II- From Strategies to Actions• 12:00pm-1:00pm: Networking Lunch with Regional

Implementation Roundtable– Trevor Baker, Noble Cider – Gwynne Rukenbrod, Executive Director, HandMade in America – Jeanine Davis, NC Cooperative Extension, WNC AgriVentures – Matt Raker, AdvantageWest, Industrial Lands Analysis, Value-Added Food

Products, and related

BRIEF PROJECT OVERVIEW & UPDATE

Process Overview

Summary of Outreach: Statistics Total survey respondents by method:

Method Respondents

Online 225Public Meeting 162Small group 305Grand Total 692

Survey respondents by county:

CountyPercent of

respondentsBuncombe 59%Haywood 7%Henderson 14%Madison 11%Other 1%Transylvania 7%

Small Group Meetings & Other Outreach

Other outreach by LOSRC Staff• 16 meetings• 464 participants

TOTAL Participation• 1149 people

Breakdown of ALL participants by county PercentBuncombe 53%Haywood 13%Henderson 19%Madison 9%Transylvania 5%Grand Total – no. of participants 1149

Small Group Meetings by County Number of

peopleBuncombe 184Haywood 22Henderson 42Madison 42Transylvania 15Grand Total 305

Small Group Meetings Conducted by Grantees

• 39 meetings

• 305 participants

THE PREFERRED SCENARIO

The Path to a Preferred Scenario

I. Data Collection

• Existing & Adopted Plans

• Land Use & Zoning Policies

• GIS Data

The Path to a Preferred Scenario

II. Values & Goals

• Advisory Committee• Workgroup Meetings• Public Meetings

The Path to a Preferred Scenario

III. Alternative Scenarios

• Business-as-Usual• Economic Prosperity• Resource Conservation• Efficient Growth

The Path to a Preferred Scenario

I. Data Collection II. Values & Goals III. Alternative Scenarios

IV. Preferred Scenario

PUBLIC INPUT & COMMUNITY ENGAGEMENT

Business

As Usu

al

Economic

Prosp

erity

Resource

Conserva

tion

Efficient G

rowth

0

50

100

150

200

250

300

4

220

256

234

Elements of Each are Important

Valued Outcomes

OutcomeSum of Frequency of responses

Percentage of the total Respondents Scenario

Water is clean and plentiful. 334 48%Resource

ConservationScenic beauty is maintained as the region develops. 296 43%

Resource Conservation

There are more quality, high-wage jobs. 248 36%Economic

Prosperity

More food is produced locally. 197 28%Economic

ProsperityWe use energy more efficiently. 191 28% Efficient GrowthThere are more job opportunities in rural areas. 186 27%

Economic Prosperity

Abandoned industrial sites and shopping centers are redeveloped. 160 23% Efficient Growth

Plant and animal habitats are connected and healthy. 131 19%

Resource Conservation

Valued Outcomes: Things we care about.

5 PSPreferred*

*Based on outcome based voting from public meetings, small groups, and online survey

Regional Vision of the

Future

Preferred Scenario: Land Use ModelPreserve Viewsheds Invest in infrastructure that allows

more jobs to locate in rural centers

Encourage growth where infrastructure exists and reuse of brownfields and abandoned shopping centers

Preserve farmland and ecological corridors

Local: Swannanoa Corridor• Rail Corridor, Mass Transit Link between Black Mountain and Asheville

• Jobs linked to transportation and manufacturing

• New residences are more dense and affordable

•More local energy sources, mainly solar

•New businesses along major corridors

Local: Weaverville/Mars Hill Corridor • Jobs, new homes along the

I-26 corridor in consensus areas

• Jobs linked manufacturing located in Mars Hill

• Natural corridor is protected, low impact development in critical watershed

•Many more businesses in “Walkable Weaverville” and at Bernardsville exit “rural center

Scorecard

Worse

Performance Compared to

BAU

Same

Better

Best

Outcome

Percentage of the total Respondents

Water is clean and plentiful. 48%

Scenic beauty is maintained as the region develops. 43%

There are more quality, high-wage jobs. 36%

More food is produced locally. 28%

We use energy more efficiently. 28%

There are more job opportunities in rural areas. 27%

Abandoned industrial sites and shopping centers are redeveloped. 23%

Plant and animal habitats are connected and healthy. 19%SUM of VOTES 252%

Voting used to Determine Model Weights Maximizing

Public Preference

Local Decision Making Tool

Now what?

IDEAS TO ACTIONS

I. Data Collection

II. Values & Goals

III. Alternative Scenarios

IV. Preferred Scenario ACTION!

Ideas to Actions

PUBLIC INPUT & COMMUNITY ENGAGEMENT

Regional to Local

The regional framework to help us to determine what to do…

Ideas to Action: Implementation

The how, when, who and the where is decided on a local level.

ProgramsPolicies PlansProjects

Water is clean and plentiful.

ImplementationWater is clean & plentiful.

• Waynesville Middle School Eco Revolution

• Improve use of BMPs in agriculture and site design

• Evaluate Improved Riparian Buffers

Scenic beauty is maintained as the region develops.

ImplementationScenic beauty is maintained as the region develops

Programs

Considerate Design

Source: Blue Ridge Parkway Foundation

Farming and forestry remain key elements of the economy.

ImplementationFarming and forestry remain key elements of the economy.

Projects

Abandoned industrial sites and shopping centers are redeveloped.

Implementation Abandoned industrial sites and shopping centers are redeveloped.

• Flexible Zoning• Redevelopment

Incentives

Borders BookstoreSkating Rink, Mansfield, MA

K-MartCharter School, Charlotte, NC

K-MartCounty Library, Lebanon, MO

Plant and animal habitats are connected and healthy.

ImplementationPlant and animal habitats are connected and healthy.

• Engineer landscape level connections

• Education of benefits of LID principles in site design

• Encourage through promotion of existing and new certifications

ProgramsSource: Blue Ridge Parkway Foundation

Healthcare is affordable and accessible

Implementation Healthcare is affordable & accessible.

Programs

Healthy Aging Collaborative

There are more quality, high-wage jobs

There are more job opportunities in rural areas.

Implementation There are more quality, high-wage jobs and job opportunities in rural areas.

ImplementationThere are more quality, high-wage jobs and job opportunities in rural areas.

Plans

Implementation There are more quality, high-wage jobs and job opportunities in rural areas.

Conduct a

Manufacturing Supply

Chain Analysis

Manufacturing Supply Chain Analysis

More food is produced locally.

ImplementationMore food is produced locally.

Projects

Implementation: WNC AgriVentures project

Entrepreneurs and small local businesses are thriving.

Program

ImplementationEntrepreneurs and small local businesses are thriving.

Workgroup Idea

A Regional Brand

ImplementationArtists, musicians & crafters are able to earn a living from their trade.

• Cultural Alliance

Programs

Workgroup Idea

Sidewalks, bike lanes and greenways connect neighborhoods and community destinations.

Plans

ImplementationSidewalks, bike lanes and greenways connect neighborhoods and community destinations.

Walkability, Bikability Assessment- Actual &

Perceived Gaps

We use energy more efficiently.

ImplementationWe use energy more efficiently.

REAP grants and loan guarantees to promote non-residential energy-related projects by agricultural producers and rural small businesses

Tourism remains a key component of the economy.

ImplementationTourism remains a key component of the economy.

ProgramsWorkgroup Idea

Regional Activity Pass

There are more bus routes between towns and cities.

Plans

ImplementationThere are more bus routes between towns and cities.

Regional Park & Ride System

Workgroup Idea

There are more housing options for all stages of life and income groups.

ImplementationThere are more housing options for all stages of life and income groups.

Programs

Pre-Development and Acquisition Financing

WORK SESSION

I. Data Collection

II. Values & Goals

III. Altnerative Scenarios

IV. Preferred Scenario ACTION!

Ideas to Actions

PUBLIC INPUT & COMMUNITY ENGAGEMENT

Ideas to Strategies

• Around-the-Table Introductions.• Assign scribe.• What are the STRATEGIES to move this region in

the right direction? – What things have you seen happen locally that could be

replicated in other parts of the region?– What are some strategies from outside the region you’d

like to see happen here?• Pick your top two strategies and submit to project

team staff.

Strategies to Actions

• Reorganize around STRATEGIES.• Assign scribe.• How do we take these strategies to

implementation?– Ownership– Partners– Timeframe– Funding Source

• Turn in notes to staff.

1. Industry-specific incubators/ regional centers of excellence 2. Match workforce training and telecom infrastructure to business needs (focus

on rural) 3. Satellite healthcare facilities 4. Enhance riparian buffers 5. Remodeling mobile homes for energy-efficiency 6. Link recreational businesses with economic development 7. Arts-based development8. Cross-pollination – local gov’t mentor program9. Preserve farmland where it supports economic agri-business10.Local scale health criteria11.Access to capital 12.Create “resilient communities” with asset-based approach13.Transportation solutions that move away from fossil fuels 14.Incentives to link housing and economic development 15.Policies to encourage farm labor

NEXT STEPS

Deliverables:• Actions within the sectors• Actions across the sectors• On-the-ground examples at a scale to match

stakeholdersPurpose:• Content could be used for all municipalities’

planning• Content could be used for community

outreach materials (newsletter, website, etc.) 75

What we expect to do next

“We must accept the challenge to show the way, to be a source of inspiration to society regarding what might be. We must make big plans and explain how they can be realized. We must bring the future back into planning…We must make the future ourselves.”

Andrew Isserman, “Dare to Plan: An Essay on the Role of the Future in Planning