working with corporate accounts as a crossfit gym | 321goproject

Working with Corporations

Presented by:

Rusty Bruner Chris Cooper

Before we get started:

Everyone is on mute!

Ask your questions!!! - Use Fuze’s Chat box to post your questions during the webinar

The webinar will be recorded and a link email will be sent out after.

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A little background info

What We Will Cover:1. Why a Corporate Account?

2. Why Not?

3. Why CrossFit Within a Large Company?

4. Getting a Corporate Account

5. Operating at a Corporate Account

6. Ways to Keep Employees Interested

7. Other Considerations

Why a Corporate Account?• Can bring longterm stability to your gym -

the ultimate goal is a 3-5 year contract

• Basically your only overhead is the cost of your coaches

• It can bring your gym solid income

Why Not?• It takes your coaches away from your

current gym and classes

• It takes your attention away from your current gym and members

• It can be a very long process to secure a contract - Patience and persistence and crucial

• Working with bureaucracy requires a different approach

Why CrossFit Within a Large Company?• Face value is the health and fitness benefits - we know

CrossFit is the most effective training program available

• It's a great employee retention tool

• It's great for recruitment

• The strong community it develops - this can be a huge catalyst for cultural transformation within a company - employees identify more closely with each other and the company 

• It develops mental strength, determination, and tenacity within individuals and groups

• Improves department-to-department and employee-to-employee cooperation

Getting a Corporate Account• Leverage your members to make a connection - Does

one of your members work at your target company or know someone who does?

• You want “decision makers” within the company on your side. Give them free 1-on-1 sessions, so they understand CrossFit and its benefits

• Be patient, persistent, and creative

• Make sure you know and understand all of your potential expenses associated with running a corporate account - the company will want to know and see all of your expenses and you'll need to protect yourself from losing on the account

• You can't charge more to a company than what the cost would be to a regular member

Operating a Corporate Account• Create a strategic manner in which to

incorporate/onramp all employees into a CrossFit program. How are you going to get 300 people who've never done CrossFit up to speed while ensuring they have a good experience and don't get scared away?

• Have an efficient and effective participation tracking system

• Know the company’s rules with regards to music you can play, language you can use, etc.

• You and your coaches must conduct themselves professionally with these clients - polo shirts not necesarry, but clean cut, punctual, and polite are crucial

Ways to Keep Employees Interested• Just like in your general gym - have challenges,

seminars, eventually competitions

• Coaches should be developing the same type of relationships with corporate members as with general members - employees should want to have a beer with you and/or your coaches after class/work

• Body fat testing

Other Considerations• Be patient and persistent!

• Have a clear and well organized plan (aka - have your act together) - large companies expect vendors who have anticipated everything and have detailed plans in place

• You have one chance with every employee who walks into the gym - a company with 1000 employees gives you fewer chances to scare people away than a city with a population of 70k

What Corporate Questions Do You Have?

If you haven’t already, now is the time to post your questions in the chat box. We are here to help.

To Schedule a Specialist Call with Rusty, Visit:321goproject.com/specialty-coaches