321goproject content marketing webinar with lisbeth darsh

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Content Marketing Presented by: Lisbeth Darsh Chris Cooper

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Page 1: 321GoProject Content Marketing Webinar with Lisbeth Darsh

Content Marketing

Presented by:

Lisbeth Darsh Chris Cooper

Page 2: 321GoProject Content Marketing Webinar with Lisbeth Darsh

Before we get started:

Everyone is on mute!

Ask your questions!!! - Use Fuze’s Chat box to post your questions during the webinar

The webinar will be recorded and a link email will be sent out after.

Page 3: 321GoProject Content Marketing Webinar with Lisbeth Darsh

The Latest with 321Go

*What is Wealth? Webinar this Friday, July 17.

Page 4: 321GoProject Content Marketing Webinar with Lisbeth Darsh

The Early Days: Lisbeth finds CrossFit.

Page 5: 321GoProject Content Marketing Webinar with Lisbeth Darsh

Greg Glassman finds Lisbeth: “If I lived within one hour, you would be my coach and CrossFit Watertownwould be my gym.”

Page 6: 321GoProject Content Marketing Webinar with Lisbeth Darsh

Closing the Gym, andOpening The World

through Content. - Moving to Santa Cruz

Page 7: 321GoProject Content Marketing Webinar with Lisbeth Darsh

The A-Blog

Page 8: 321GoProject Content Marketing Webinar with Lisbeth Darsh

The CrossFit “Media” DepartmentHow Important is It? How Much is Created?

Page 9: 321GoProject Content Marketing Webinar with Lisbeth Darsh

Is Content

MarketingReally

Marketing?

Page 10: 321GoProject Content Marketing Webinar with Lisbeth Darsh

WhoShould

ContentMarketing

Target?

Page 11: 321GoProject Content Marketing Webinar with Lisbeth Darsh

How To Create Compelling Content

Page 12: 321GoProject Content Marketing Webinar with Lisbeth Darsh

How To Build An Audience

Page 13: 321GoProject Content Marketing Webinar with Lisbeth Darsh

The Latestfrom Lisbeth:wordswithlisbeth.com