working with millennials...•sexy cars and the perks, leah 14 •flexibility, tara 33...

Working with Millennials

Working with Millennials

93%

Millennials in the Workplace

Millennial

adj [mil-len-ee-uh-l] frequently a noun

People that baby boomers trash until they need expertise and honed digital skills to fix the wifi.

While this outlines the generations, they are not defined by time. A generation is defined by the events that have taken place to shape their worldview.

Generational Birth Years

Working with Millennials

Embracing your biggest brand advocates

10 Reasons to Embrace

#1 Tech Savvy

Tech Savvy & Creative

Tech Savvy & Creative

#2 Believe in Community

Believe in Community

Believe in Community

IN-HOUSE CONTENT

The Experts

The Experts

Digimon Engagement PostReach: 300KEngagements: 41K

#3 The Experts

Street Fighter Engagement PostReach: 20MEngagements: 2M

#4 Eager to Learn

Eager to Learn

Game changing amount of content that can be trained:• 125 missions on the platform since launch• Total Missions Completed 195,274• Most people to complete 1 mission 3,174• Average completions across all misson’s 1,841

They love to share and compete: • Over 25,000 comments left on missions last year.• 91.6 MILLION XP earned by users• 137,664 perfect scores

Eager to Learn

7 Years

15 Homes

#5 Mobile

17 Jobs

5 Careers

Mobile

15 year old

3 years per job

Mobile

Mobile

Mobile

VS.

VS.

Mobile

SSC

#6 Lattice over Ladder

Lattice over Ladder

#7 Not all about the money

Not all about the money

SURVIVAL KITS FREE GAMES & PRODUCT

Not all about the money

Not all about the money

Not all about the money

#8 Challenge the Status Quo

Challenge the Status Quo

Challenge the Status Quo

Pie in the Sky Ideas

Challenge the Status Quo

#9 Willingness to give or receive feedback

• What is the #1 thing you want from your employer?

I asked…they answered

“Just being told thank you or great job like acknowledging the staff and or myself for a hard days work! Honest to God, that was it! I mean money is always nice but just them saying something nice and treating staff with respect really is number 1 and still is!”

Leanne 26

“ I would do anything if BTS were involved in anyway. Even clean toilets”. Keeley 15

What is the #1 you want from your employer?

• My employer to be easy communicate with, Caitlin 18

• Support in career progression/learning & development, Prev 27

• Work/Life balance, Natasha 33

• Comfortable work environment, Celine 23

• Recognition, Mat 31

• Salary and motivation, Maddy 29

• Respect, Kirby 35

• Development/Career Progression, Nick 27

• Money, Elise 33

• Friends work there, Karen 14

• Work/Life balance, Danielle 33

• Trust & encouragement, Meg 25

What is the #1 you want from your employer?

• Workplace/product that makes you passionate, Michael 31

• Environment you look forward to going to, Jane 27

• Respect and fairness, Taralee 33

• Flexibility/variation/education, Kesh 27

• Fun work environment with decent pay and knowledge I can use, Noah 18

• Sexy cars and the perks, Leah 14

• Flexibility, Tara 33

• Development opportunities and leaders that inspire me, Elisha 31

• Communication, Mitch 22

• Rewarded for effort- pay rises, bonus, travel, education, Mickey 33

What is the #1 you want from your employer?

#10 Genuinely Care

Genuinely Care

$760,000

Working with Millennials

Are you ready to embrace your next generation of brand advocates?

Because they are ready to help you!

Debra McGrath debra.mcgrath@ebgames.com