workshop at unesco mobile learning week 2015
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Developing Mobile Apps & Services for Education in the Developing
World
UNESCO Mobile Week #mlw2015 @UNESCOICTs
AgendaAgenda Part 1 (10 minutes)
Mobile technologies / platforms
Mobile apps
SMS / USSD / WhatsApp / Voice solutions
Part 2 (10 minutes)
Software development and mobile apps
Hiring mobile developers
Workshop (45 minutes)
Mobile learning apps
Personas
Context framework
Storyboarding
Sketching
Wrapping up (5 minutes)
Associate Professor of Computer Science at Pace University, NY, USA http://seidenberg.pace.edu
Founder of MobileSenegal http://mobilesenegal.org
Mobile hub that organized bootcamps, competitions, dedicated field projects, and training for faculty and industry professionals for more than 400 developers
Co-founder of Mobile Monday Dakar
http://mobilemondaydakar.org
Founder of the SenMobile Startup http://senmobile.com
Dr. Christelle ScharffDr. Christelle Scharff
WHAT APPS DO YOU USE?
WHAT DO YOU KNOW ABOUT MOBILE APP DEVELOPMENT?
MOBILE TECHNOLOGIES
SMS MMS
MMS often require Internet
Mobile web sites HTML, CSS, JavaScript, HTML5 … E.g., http://m.facebook.com
Native mobile applications Java ME, Java for Android, Objective C, C#...
Web mobile applications Web Technologies + Adobe PhoneGap / Apache
Cordova
So many of them and evolving!
Mobile TechnologiesMobile Technologies
Bluetooth IVR (Interactive Voice Response) &
Voice USIM
SIM cards
USSD (Unstructured Supplementary Service Data) E.g., #123#
SD cards Quick Response (QR) code NFC (Near Field Communication) Beacon technology
Mobile TechnologiesMobile Technologies
Augmented Reality (AR)
Wearable technology
Mobile TechnologiesMobile Technologies
Google Android
Apple iOS
Microsoft Windows Phone
BlackBerry OS
Samsung Bada
Samsung Tizen
Previously: Nokia Asha, Series 40, Symbian …
etc
Mobile PlatformsMobile Platforms
So many of them and evolving!
MOBILE APPS EXPERIENCE
Native
Written to run on a specific platform
Close to the platform standard
Hybrid
Development multi-platform
Web standards
Native vs Web Mobile AppsNative vs Web Mobile Apps
Native vs Web Mobile AppsNative vs Web Mobile Apps
http://phonegap.com and http://apache.cordova.org
Android AppsAndroid Apps
Android AppsAndroid Apps
Before / After – With Material Design
Business models
Mobile ExperienceMobile Experience
iButterfly
http://youtu.be/vEE6M0iW-Nw
iButterflyiButterfly
USSD / SMS / WHATSAPP / VOICE
Global & diverse market
Facebook on any phone using USSD!
USSDUSSD
http://www.geekbuzzer.com
Requires a partnership
with operators
Not everybody has Twilio but everybody can use FrontlineSMS!
Partnership with operator crucial
SMSSMS
WhatsAppWhatsApp
October 2014
VoiceVoice
http://votomobile.org
DESIGNING MOBILE SOLUTIONS THAT FIT USERS
Software DevelopmentSoftware Development
Building a Swing!Building a Swing!
Mobile Software DevelopmentMobile Software Development
# Features
Agile Software Development & Tools
Agile Software Development & Tools
http://www.agilemanifesto.org
HIRING DEVELOPERS
Developing mobile apps has a price!
In-house development
Contractors
Think about local hubs!
Hiring DevelopersHiring Developers
MOBILE LEARNING APPS / SERVICES
Mobile Learning Apps & ServicesMobile Learning Apps & Services
WORKSHOP
Tool designed by Angus Jenkinson in marketing to categorize customer segments (1993)
Personas are hypothetical archetypes of actual users by Alan Cooper in the book “The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity” (2004)
PersonasPersonas
Knowing your Users with PersonasKnowing your Users with Personas
Designing your AppDesigning your App
Designing your AppDesigning your App
StoryboardingStoryboarding
Sketching your AppSketching your App
CASE STUDY
https://www.youtube.com/watch?v=gGMq2IzixnY
https://www.youtube.com/watch?v=9lmKYKpGJ6I
VideosVideos
Java ME
Java ME
1 school in the suburbs of Dakar in Senegal
80 pupils 2 teachers + principal 2 inspectors of the Ministry of Education
in Senegal
PilotPilot
PicturesPictures
WHAT IS THE MOST INTERESTING THING YOU LEARNED TODAY IN THIS WORKSHOP?
THANK YOUDR. CHRISTELLE SCHARFFCSCHARFF@PACE.EDU
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