unesco youth path - barbados workshop

Heritage Resources as an Heritage Resources as an Alternative Source of Alternative Source of

Income Generation and Income Generation and EmploymentEmployment

UNESCO Caribbean UNESCO Caribbean Barbados Youth PATHBarbados Youth PATH

““Youth in de Heart uh Barbados”Youth in de Heart uh Barbados”

Presented by:Presented by:Olayinka Jacobs-BonnickOlayinka Jacobs-Bonnick

Cultural Industries Development Specialist/Cultural Industries Development Specialist/Youth PATH ConsultantYouth PATH Consultant

© IdeaPathways Ltd. 2011© IdeaPathways Ltd. 2011

Heritage is the memory of a people It embodies the Heritage is the memory of a people It embodies the natural and cultural environments it is made up of natural and cultural environments it is made up of

heritage resourcesheritage resources

Heritage resources are made up of Heritage resources are made up of tangible tangible heritage andheritage and “intangible heritage“intangible heritage

Tangible Heritage Resources Tangible Heritage Resources = =

places, sites, landscapes, buildings, artworks, places, sites, landscapes, buildings, artworks, documents, etc.documents, etc.

Intangible Heritage ResourcesIntangible Heritage Resources = =

values, traditions, languages, oral history, the values, traditions, languages, oral history, the distinctiveness of a people,etc.distinctiveness of a people,etc.

What is Heritage?What is Heritage?

What is the value of my What is the value of my heritage?heritage?

It is the fingerprint of It is the fingerprint of your communityyour community

It contributes to It contributes to community community developmentdevelopment

It is a unique tourism It is a unique tourism productproduct


What is Community What is Community Development?Development?

Utilizing the resources of a community for Utilizing the resources of a community for development and sustainabilitydevelopment and sustainability

Identification and organization of skills to Identification and organization of skills to create opportunities and jobscreate opportunities and jobs

Working together as a group to create Working together as a group to create long term sustainable investmentlong term sustainable investment


What is a Heritage Product?What is a Heritage Product?

• A heritage resource that A heritage resource that is turned into an is turned into an experience that is unique experience that is unique to a place or communityto a place or community

Tangible HeritageTangible Heritage: : The Climate The Climate

Intangible HeritageIntangible Heritage(audience give an example)(audience give an example)


What makes our Heritage ProductWhat makes our Heritage Product Special ? Special ?

• The climateThe climate contributes to a contributes to a unique flora and fauna which unique flora and fauna which have shaped the way of life in have shaped the way of life in the surrounding communitiesthe surrounding communities

• Communities have Communities have

developed unique developed unique traditions, valuestraditions, values etc. that etc. that have helped them adapt to have helped them adapt to their environment.their environment.


““Reverse Engineering”Reverse Engineering”What aspects of tangible and What aspects of tangible and intangible cultural heritage generated intangible cultural heritage generated these cultural products?these cultural products?

StorytellingStorytelling CarnivalCarnival Rubber tubing (on the seaRubber tubing (on the sea Plantation tourPlantation tour Bird WatchingBird Watching The Oscars (Hollywood) The Oscars (Hollywood)

Name some products that would add Name some products that would add value to these experiences.value to these experiences.


How can a Heritage Product make How can a Heritage Product make money?money?

• By sharing the experience with othersBy sharing the experience with others

• By adding value to the experienceBy adding value to the experience: : e.g. Developing creative products e.g. Developing creative products with significance with significance and importance to your local heritage values.and importance to your local heritage values.


How do I turn a Heritage How do I turn a Heritage Experience into a Heritage Experience into a Heritage

Enterprise?Enterprise?

Starting a small Starting a small businessbusiness

1) Define your vision and 1) Define your vision and your missionyour mission


Vision: A Straight Line from Vision: A Straight Line from where you are where you are now, to where now, to where

you want to be.you want to be.

WHAT IS OUR WHAT IS OUR VISIONVISION??

To identify and structure business To identify and structure business opportunities based on our cultural and opportunities based on our cultural and natural heritage environments.natural heritage environments.

How can we achieve this vision? How can we achieve this vision?

By implementing our By implementing our MISSIONMISSION© IdeaPathways Ltd. 2011© IdeaPathways Ltd. 2011

Mission:Mission: Activities that will Activities that will Achieve the VisionAchieve the Vision

Determine how our intangible and tangible heritage (landscapes, history, tradition, values, etc) will shape our tourism product

Identify cultural and natural heritage tourism experiences.

Examine how technology and competition will influence the demand for our heritage tourism product.

Protect, Conserve and Respect our cultural and natural heritage for future generations and as a source of sustainable income for myself and my community.


1) Identify your market

2) Identify your heritage product and value-

added products

3)Identify your competition

4) Determine costs (fixed and variable)

5) Set a timeline

6) Register your business and your product idea/ideas

7) Source Funding

Moving from a business idea to a business plan


unesco youth path - barbados workshop

Business

heritage

community

values

cultural

ideapathways

vision

made

people