workshop lean business model
Post on 13-May-2015
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Taller: Metodologia lean startup
& models de negoci
Marc Florit, consultor Agile & Lean
(www.wynwin.es/ )
Laura Buguñá, Unitat Innovació,
Fundació Docència i Recerca
Mútua Terrassa
Edifici docent MT (23.10.13, 13-14.30h)La diana comercial:
‘Customer experience wheel’
Font: Deloitte, 2008
Programa
INCEPTION. El primer pas de tota empresa o projecte que
vulgui ser exitòs.
1. Introducció. Anem cap a on volem anar?
Customer Development i Lean Startup.
Inception Deck
2. Visualitzant al nostre Client - Empathy Map
3. Descubrint el nostre model de negoci:
Business Model Canvas
Exercici en grups
4. Compartint el nostre Procès: Visual Management
Relació amb clients
value proposition canvas
Quin valor estem entregant als clients actuals i potencials?
Quins productes o serveis estem oferint a cada segment de clients?
Proposta de valor:
Quins problemes estem ajudant a resoldre?
Quines necessitats estem satisfent?
Diferenciació
Canvas
Exercici: provar el canvas amb un exemple
plataforma DIAGNOSLY –diagnòstic ràpid remot
My DevicesMy Devices
Home Reports Inbox
3
Home Reports Inbox
333
My Devices
Ear Infection DetectorLast Used: 4/20/12
WheezOmeter (Asthma)Last Used: 4/15/12
Strep Throat TestLast Used: 3/25/12
ThermometerLast Used: 2/18/12
• 15% Commission
SOLUCIÓ – DIAGNOSLY CANVAS
• Provider
engagement
• Device mfg
relationships
• R&D
• Customer
support
• Payer Approval Process
• Convenience of time
and place
• Reduced cost for
uninsured or high
deductible plan
subscribers
• Diagnostic and
monitoring
device OEMs
• Insurance
networks
• Independent
sales reps
• Healthcare Professional Staffed Remote Centers
• People (R&D)
• Regulatory & Liability
• Customer acquisition• Testing fees (per test/kit)
• Engineers and
designers
• Legal/Regulatory
Knowledge (IP,
FDA, HIPPA,
etc)
• Reduced cost and
increased quality of
software
• Lower costs due to
reduced visits, less
fraud and consistent,
comprehensive data
ConsumersFamilies (primarily
subsequent mothers)
in the pregnancy and
early childhood phase
+ traveling families
Device MakersSmall/med, at-home
monitors and
diagnostic devices
PayersInsurance, Medicare,
Medicaid
ProvidersGeneral Practitioners,
Midwives, Nurses,
Office Manager,
Specialists
(Pediatricians,
OB/GYNs, vets etc)
• Improved patient
outcomes
• Earn more money via
focus on higher value
procedures
Automated, Optional
24x7 Support
Automated, Optional
SW Dvlpt Kit Support
Indirect, trusted
supplier
Corporate
• Physician / Clinics
• Online
• Independent Sales
Reps
• Free Beyond Provider Acquisition• Pay Per Click
$$$
• Testing fees (per test/kit)• Subscription
www.diagnosly.com
Conclusions
Quins coneixements
aplico que poden
contribuir a cobrir una
demanda al mercat en el
segment clau?
Sector sanitari – model H
http://healthmodelinnovation.com/
Referències / enllaços
Business canvas
• GUIA ACC10 - http://www.anella.cat/
• http://blogs.hbr.org/cs/2013/05/a_better_way_to_think_about_yo.
html
• http://javiermegias.com/blog/2013/02/motor-crecimiento-modelo-
de-negocio-growth-engine/
• http://www.slideshare.net/MaRSDD/business-model-canvas-
entrepreneurship-101-20122013
• www.canvasbm.com
En salut
• http://www.prhi.org/perfecting-patient-care/what-is-ppc
• http:www.modelH.org
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