Taller: Metodologia lean startup

& models de negoci

Marc Florit, consultor Agile & Lean

(www.wynwin.es/ )

Laura Buguñá, Unitat Innovació,

Fundació Docència i Recerca

Mútua Terrassa

Edifici docent MT (23.10.13, 13-14.30h)La diana comercial:

‘Customer experience wheel’

Font: Deloitte, 2008

Programa

INCEPTION. El primer pas de tota empresa o projecte que

vulgui ser exitòs.

1. Introducció. Anem cap a on volem anar?

Customer Development i Lean Startup.

Inception Deck

2. Visualitzant al nostre Client - Empathy Map

3. Descubrint el nostre model de negoci:

Business Model Canvas

Exercici en grups

4. Compartint el nostre Procès: Visual Management

Relació amb clients

value proposition canvas

Quin valor estem entregant als clients actuals i potencials?

Quins productes o serveis estem oferint a cada segment de clients?

Proposta de valor:

Quins problemes estem ajudant a resoldre?

Quines necessitats estem satisfent?

Diferenciació

Canvas

Exercici: provar el canvas amb un exemple

plataforma DIAGNOSLY –diagnòstic ràpid remot

My DevicesMy Devices

Home Reports Inbox

3

Home Reports Inbox

333

My Devices

Ear Infection DetectorLast Used: 4/20/12

WheezOmeter (Asthma)Last Used: 4/15/12

Strep Throat TestLast Used: 3/25/12

ThermometerLast Used: 2/18/12

• 15% Commission

SOLUCIÓ – DIAGNOSLY CANVAS

• Provider

engagement

• Device mfg

relationships

• R&D

• Customer

support

• Payer Approval Process

• Convenience of time

and place

• Reduced cost for

uninsured or high

deductible plan

subscribers

• Diagnostic and

monitoring

device OEMs

• Insurance

networks

• Independent

sales reps

• Healthcare Professional Staffed Remote Centers

• People (R&D)

• Regulatory & Liability

• Customer acquisition• Testing fees (per test/kit)

• Engineers and

designers

• Legal/Regulatory

Knowledge (IP,

FDA, HIPPA,

etc)

• Reduced cost and

increased quality of

software

• Lower costs due to

reduced visits, less

fraud and consistent,

comprehensive data

ConsumersFamilies (primarily

subsequent mothers)

in the pregnancy and

early childhood phase

+ traveling families

Device MakersSmall/med, at-home

monitors and

diagnostic devices

PayersInsurance, Medicare,

Medicaid

ProvidersGeneral Practitioners,

Midwives, Nurses,

Office Manager,

Specialists

(Pediatricians,

OB/GYNs, vets etc)

• Improved patient

outcomes

• Earn more money via

focus on higher value

procedures

Automated, Optional

24x7 Support

Automated, Optional

SW Dvlpt Kit Support

Indirect, trusted

supplier

Corporate

• Physician / Clinics

• Online

• Independent Sales

Reps

• Free Beyond Provider Acquisition• Pay Per Click

$$$

• Testing fees (per test/kit)• Subscription

www.diagnosly.com

Conclusions

Quins coneixements

aplico que poden

contribuir a cobrir una

demanda al mercat en el

segment clau?

Sector sanitari – model H

http://healthmodelinnovation.com/

Referències / enllaços

Business canvas

• GUIA ACC10 - http://www.anella.cat/

• http://blogs.hbr.org/cs/2013/05/a_better_way_to_think_about_yo.

html

• http://javiermegias.com/blog/2013/02/motor-crecimiento-modelo-

de-negocio-growth-engine/

• http://www.slideshare.net/MaRSDD/business-model-canvas-

entrepreneurship-101-20122013

• www.canvasbm.com

En salut

• http://www.prhi.org/perfecting-patient-care/what-is-ppc

• http:www.modelH.org