workshop part1 – mobile apps

USERS WHO NEVER OR INFREQUENTLY USE THE DESKTOP WEB

#1 │ BACK-END

MOBILE APPS NEED SCALABLE BACK-ENDS

MOBILE APPS NEED SCALABLE,

HIGHLY AVAILABLE BACK-ENDS

MOBILE APPS NEED SCALABLE,

HIGHLY AVAILABLE, AND DURABLE

BACK-ENDS

Num

ber o

f EC

2 In

stan

ces

4/12/2008 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/2008 4/17/2008 4/13/2008

40  instances  to  5000  in  3  days  

EC2 scaled to peak of 5000 instances

“Techcrunched” Launch of Facebook modification

Steady state of ~40 instances

18m users

410TB data

12 staff

0

2

4

6

8

10

12

14

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Load

Hour

Daily CPU Load

Big  Savings  

Optimize by the time of day

$52 / hr day

$15 / hr night

"2 backend engineers can scale a system to 30+ million users."

AMAZON EC2 ELASTIC COMPUTE CLOUD

http://www.flickr.com/photos/purecaffeine/302682456/

AMAZON S3 SIMPLE STORAGE SERVICE

99.999999999% DURABILITY

#2 │ DISTRIBUTION

AMAZON APPSTORE FOR ANDROID

TARGETED EMAIL

TEST DRIVE HELP DISCOVERY PROCESS

PRELOADED ON SELECT DEVICES FROM VERIZON WIRELESS,

US CELLULAR, AND OTHERS

#3 │ PLATFORM

LOTS OF DIVERSITY…

Kindle Fire became the most successful product launch

in the history of Amazon.com

•  Earned over 10,000 5-star customer reviews •  Remained the #1 best-selling product on Amazon •  Captured 22% of U.S. tablet sales in just nine months

ENGAGEMENT & MONETIZATION

1 2 3

TinyCo  found  that  Kindle  Fire  average  revenue  per  user  (ARPU)  outperforms  iPad  ARPU  by  43%  based  on  the  performance  of  their  game  Tiny  Village.    “Amazon  is  a  gold  mine,”  wrote  Jennifer  Lu,  Director  of  Business  Development  in  an  April  2012  Blog  post.    In  2012,  TinyCo  began  focusing  development  on  both  Android  and  iOS  by  using  a  proprietary  game  engine  that  enables  them  to  write  code  once,  then  deploy  and  make  updates  on  iOS  and  Android  simultaneously.    They  launched  Tiny  Village  in  three  App  Stores  (Amazon,  iTunes,  and  Google  Play),  and  it's  currently  a  top  grossing/top  free  game  in  all  three  stores.  

DEVELOPER RESOURCES

#4 │ CASE STUDIES

WWW.123DAPP.COM

BACK-END INFRASTRUCTURE

BACK-END INFRASTRUCTURE

DISTRIBUTION CHANNEL

BACK-END INFRASTRUCTURE

DISTRIBUTION CHANNEL

APPLICATION PLATFORM

FOCUS ON YOUR BUSINESS

FOCUS ON YOUR USERS