world tea buyers guide

BUYER’S GUIDEWinners of theHot & Iced Tea

Classes AnnouncedWorld Tea

Championship— Why it’s important

Ratings of over200 Teas Revealed

Maintaining Integrity & Objectivity

Product of the 2008 World Tea Championship

SAVE THE DATE May 2–4, 2009

Mandalay Bay Convention Center,

Las Vegas, NV

www.worldteaexpo.com

3Buyer’s Guide

Contents

Introduction ........................................ 4World Tea Ratings and World Tea Championship ....................5Category defi nitions ............................7Finalists in the Hot Tea Class ..............8Notable mentions .............................15Iced Tea Class entrants ....................16Judging integrity ............................. 19Judging methodolgy ....................... 19

World Tea Championship would like to extend special thanks to the exceptional Judges for their ongoing efforts and support in creating the WTC as well as its fi rst Competition Manager, Kari

Grooms, for her meticulous efforts in a very arduous task. Special thanks also go to the Professors of UNLV, specifi cally Dr. Dan Cormany, for helping us prove what we already know and to Suzette

Hammond, Peet’s Coffee and Tea, for her skill and talent in cupping our fi nal evaluations show site. Thank you.

4 Buyer’s Guide

Welcome to the World Tea Buyer’s Guide

We are pleased to introduce the World Tea Buyers’ Guide™, the World Tea Ratings™ and the World Tea Championship™. At this point, you might be wondering, “What are these?” You will fi nd the answer to that question on the following pages, but fi rst, we would like to share our story and vision.

Our goal at World Tea Expo is to elevate the perception of tea, the awareness of the consumer and the independence of the category. Out of that goal grew the concept of a ratings system for tea. Since our earliest discussions, we knew it would be an enormous undertaking with challenges and obstacles; that it would undergo transformations and changes; and that it would be subject to intense scrutiny by our community.

But we also believed that the result would be one of the most signifi cant initiatives in the industry, with potentially limitless benefi ts to all stakeholders.

We are committed to the continual improvement of all of the components of this process, and know we have much work to do because of our ambitious intention. As with each of us and with every tea, nothing is without fl aw. Still, the drive to accomplish what few thought possible was behind the World Tea Expo, and that spirit will drive our team to maximize the potential of these products and services.

We could not have accomplished what we have so far without the contributions of some key individuals, who believed in our ideas and provided critical and insightful feedback. The esteemed judges committed to an unknown project, and graciously took the time to evaluate over 200 hot tea samples. And most signifi cantly, none of this would be possible without the brave companies who entered the Championship, submitting their teas to professional evaluation for the entire world to see.

We intend to provide World Tea Ratings on a continual basis, allowing teas to be evaluated at their optimal time during the calendar year, and to communicate our message about the brilliance of specialty teas to the consumer on a mass scale. Stayed tuned, as we have a lot more to come!

Kindest regards,

The World Tea Expo TEAm

5Buyer’s Guide

Iced Tea ClassFor the Iced Tea Class, there are three main categories representing the three primary sales channels for iced tea. These are RTD (ready-to-drink), Foodservice and Freestyle. The fi rst category represents the retail and grocery sales channel; the second, its namesake; and the third, specialty beverage retailers who make small hand-crafted batches of iced tea (i.e., tea rooms and coffee shops). Within each iced tea category, there are a number of sub-categories corresponding to the tea type or style.

The Iced Tea Class evaluation was done entirely at the Expo, where winners were awarded in each sub-category, and each tea received a World Tea Rating.

What it all means…

OverviewThe World Tea Championship™ consisted of two distinct classes, Hot and Iced, and two main elements, the World Tea Rating™ and the World Tea Championship™.

Hot Tea ClassTeas in the Hot Tea Class were submitted in advance and pre-evaluated. The top 5 became Finalists, meaning they went on to be judged in a competition at the Expo to determine the Best Tea. There were 22 hot tea categories, plus 3 super categories. The standard hot tea categories were subject to MSRP maximums and were, in most cases, for specifi c styles or blends of tea. The super categories did not have any pricing restriction and were simple Black, Oolong, or Green. White Tea was not made a super category, because Bai Mu Dan and Silver Needle were standard hot tea categories.

Entrants submitted samples to our offi ces. We then coded the samples to conceal the identity of the submitting company. All the teas were grouped by category and shipped to a diverse panel of professional tea cuppers and industry experts for professional cupping. Strict standards were placed on the brewing processes to avoid inconsistencies in the independent evaluations.

The judges evaluated the teas on brewed color, brewed aroma, brewed fl avor, brewed mouth-feel, and brewed harmony of each tea. These evaluations were used to calculate a numerical value on a 100-point scale. This value is each tea’s World Tea Rating™.

The top-5 rated teas in each category became Finalists in the World Tea Championship held at the Expo.

6 Buyer’s Guide

World Tea Rating™We are all familiar with wine ratings lists inferring quality value, and insight. These ratings increase consumer interest and engagement with the products, and let consumers anticipate what to expect from their purchase.

With tea, it is not as simple. Tea is not bottled, and the preparation process can make an average tea taste great and a phenomenal tea taste terrible. Due to the timing of the World Tea Expo and the seasonal production of some styles of tea, certain teas that were produced in 2007 may not have been optimal for their evaluations.

The WTR are not a mirror of the wine ratings commonly seen, where all wines seem to earn a score of 85 to 95. Instead, these teas were more critically evaluated, and the following guidelines can be used to interpret the resulting ratings:

96 - 100 Rare: Unique tea, diffi cult to replicate in future manufacturing processes

90 - 95 Outstanding: a distinctive tea with brilliant style

80 - 89 Very Good: a tea with superior characteristics

70 - 79 Above Average: a tea with particularly desirable qualities

60 - 69 Mediocre: a good tea, typical for its category

50 - 59 Poor: not recommended

World Tea Championship™As mentioned, in the Iced Tea Class, entrants were rated and the Best Tea awarded in a single event at the World Tea Expo. For the Hot Tea Class, the process was broken into

two separate components: Rating was done prior to the Expo, and the Finalists were re-evaluated at the Expo.

The reason for the separation was this: The much larger scope of the Hot Tea Class and the magnitude of the samples tasted would make it impossible to host the entire process at the Expo. Splitting the process also allowed us to provide the World Tea Ratings for the Finalists in the initial edition of the Buyer’s Guide.

While the ratings provided a ranking for the teas, it did not preclude who won the Best Tea competition. For the fi nal judging at the Expo, there were two additional judges, who are renowned tea personalities, and any judge that had a disclosed interest in an entrant was removed from the evaluation for that category.

It is also important to note that the preparation of a tea has a signifi cant impact on its fi nal qualities. While we set strict cupping guidelines, there is potential for variations in cupping from judge to judge. During the fi nal evaluation, the teas were prepared at once, from which all the judges tasted and rated, thereby eliminating the only remaining potential bias in the process.

World Tea Buyer’s GuideThis Buyer’s Guide offers the single most effective descriptor for amassing specialty tea popularity and

ultimately establishing its own category. It includes the Ratings, corresponding Finalists and Winners for the World Tea Championship. Following the Expo and the conclusion of the World Tea Championships, the World Tea Buyer’s Guide will be reprinted and available to include the Best Tea winners and the ratings for all the Iced Tea Class entries.

7Buyer’s Guide

Black Tea

Breakfast Blend: Black tea blend of any variety big enough to add milk and sugar.

OP: Orange Pekoe grade regardless of origin. Earl Grey: Black tea of any variety blended with bergamot citrus fl avoring, oil or dried bergamot peel.

Black Blended / Flavored: Black teas of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other fl avoring agents.

Darjeeling 2nd Flush: Includes 2nd fl ush teas from Northeastern India’s Darjeeling region.

Green Tea

China Style: China style is defi ned not by producing country, but by production method. Open to any class of green tea processed by the methods of making traditional Chinese green tea.

Japan Style: Japan style is defi ned not by producing country, but by production method. The category includes all steamed tea made according to the Japanese steamed aracha processing method regardless of origin.

Hand-Tied Flowering Tea: Tea hand-sewn tea into various shapes and styles. Can be made of pure tea or may include fl owers, herbs and/or fl ower scenting. Black, White, Oolong or any hand-sewn tea may enter in this category. Jasmine Premium Grades: Dragon pearls, silver needles, tippy grades and pure bud grades, white or green tea based, are accepted here. Traditional jasmine scented teas of a special or premium quality. Pure tea and jasmine without added fl avors, herbs, fruits, fl owers, etc.

Jasmine Common Leaf Grades: Common leaf grades of jasmine green tea from any origin containing pure tea and traditional jasmine scenting without added fl avoring, herbs, fruits or other ingredients.

Green Blended / Flavored: Green teas of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other fl avoring agents.

Oolong Tea

Green Oolong: Greenish to golden liquor. Based on fermentation, the general processing style and fi nal drying, the resulting dry leaf is greenish in color and the liquor quality ranges from clear greenish to golden yellow.

Dark Oolong: Amber-red or dark liquor. No matter the fermentation degree, the resulting dried leaf is darkish color, not bright or forest green, and the liquor quality ranges from amber-orange to reddish or brownish.

Oolong Blended / Flavored: Oolong teas of any variety and from any origin blended with herbs, fruits, essential oils, spices and/or other fl avoring agents.

White Tea

Bai Mu Dan: Classic style white tea made with two leaves and a bud or one leaf and bud. No frying or rolling. Simply withered controls and gentle oven and/or cool drying and/or sun-drying techniques.

White Tea Silver Needle: Classic style, pure bud white tea made according to classical styles of processing. No frying or rolling. Simply withered controls and gentle oven and/or cool drying and/or sun-drying techniques alone or in combination.

White Tea, Blended / Flavored: Defi ned by white teas of any variety or origin blended with herbs, fruits, essential oils, spices and/or other fl avoring agents.

Herbal

Chamomile Blend: Chamomile of any variety from any origin blended with any variety of other herbs, teas, fruits, essential oils, spices and/or other fl avoring agents.

Mint Blend: Mint of any variety from any origin blended with any variety of other herbs, teas, fruits, essential oils, spices and/or other fl avoring agents.

Hibiscus Blend: Hibiscus of any variety from any origin blended with any variety of other herbs, teas, fruits, essential oils, spices and/or other fl avoring agents.

Pure Red Rooibos: Pure Red Rooibos from South Africa without any added ingredients.

Rooibos Blended / Flavored: South African Red Rooibos blended with any variety of other herbs, teas, fruits, essential oils, spices and/or other fl avoring agents.

Category Defi nitions

8 Buyer’s Guide

Hot Tea ClassSuper Black

TeaGschwendner USA, Assam Marangi 89Bold and malty with excellent high notes; great bodyOrigin Assam 2007MSRP $28.27/4 OzQuantity Available 100kgCharles Cainccain@teamerchants.com847-229-5435

Chamong, Chamong 93Bright, good, fresh tea; wonderful; great top notes and clean fi nishOrigin India/Darjeeling 2008MSRP $91/4 OzQuantity Available 51kgMayank Bansalmb@chamongtea.com

TeaGschwendner USA, Darjeeling Phuguri 92Origin Darjeeling 2007MSRP 38.98Quantity Available 100kgCharles Cainccain@teamerchants.com847-229-5435

TeaGschwendner USA, Darjeeling Lingia 91Brisk, bright with good citrus notesOrigin Darjeeling 2007MSRP $28.1/4 OzQuantity Available 100kgCharles Cainccain@teamerchants.com847-229-5435

Lumbini Tea Factory, Lumbini FBOPF Special 90Lightly smokey and creamy smooth; very fancy, very nice tea; malty, complex and fullOrigin Sri Lanka (Ceylon) 2008MSRP $15/4 Oz Quantity Available 20kg/MthChaminda Jayawardanalumbitea@sltnet.lk 94-777387761

International Tea Importers, Golden Needle 89Amazing mix of fl avors; good fl avor; slightly smokeyOrigin China 2007MSRP $28/4 OzQuantity Available 100kgDevan Shahtealand@msn.com562-801-9600

Super GreenPeLi Teas, LLC, Top Liu An Gua Pian (Melon Slice) 91

Very GoodOrigin Anhui, China 2008MSRP $75/ 4ozQuantity Available 45kgPeter C. Leonardinfo@peliteas.com323-651-2282

The Tea House, Dragon Well 94Earthy, fresh; smooth and slightly sweet; great Lung Ching; great sweetness/centerOrigin China 2008MSRP $30+ Per Oz Quantity Available 6 Lbs Dan Robertsonddrteaman@aol.com 630-961-0877

TeaGschwendner USA, Japan Gyokuro 93Bright, clean, buttery with a briny sweetness and a smooth fi nish; good grade; good balance, body and top notesOrigin Japan 2007MSRP $45.21/4 Oz Quantity Available 100kg Charles Cainccain@teamerchants.com847-229-5435

Tafu Corporation, Misty Mountain 91Bright, clean, buttery and vegetal cup with a briny sweetness; extraordinarily bright liquorOrigin Japan 2007MSRP $31/4 Oz Quantity Available 5kgNob Inomatainfo@tafuny.com212-319-8810

Ito En, Hoshinomura Gyokuro 90Nice top notesOrigin Japan 2007MSRP $108/4 Oz Quantity Available 50kgYoshie Yano-Penningsyyano@itoen.com718-250-4024

Super Oolong

Chamong, Phoobsering 91Twisted, lightly oxidized leaf with an abundance of Silver Tips; bright, vegetal, fresh aroma; unusually green for an oolong but an exceptional cup; excellent quality; white tea characteristicsOrigin India/Darjeeling 2008MSRP $100/4 Oz

Quantity Available 51kgMayank BansalMb@chamongtea.com267-233-0046

International Tea Importers, Masters Choice 94Green, tightly rolled leaf; lightly roasted, sweet and creamy aroma; fl oral and creamy fi nish with lingering sweetness; wonderful fl avorOrigin China 2007MSRP $36/4 Oz Quantity Available 50kgDevan Shah Tealand@msn.com562-801-9600

TeaGschwendner USA, Formosa Superior Choice 94Large, amber leaves with a generous portion of Silver Tips; incredibly nuanced fl oral aroma; notes of wood, peach and melon; nice body, balance; peachy characterOrigin Formosa 2007MSRP $41.25/4 Oz Quantity Available 50kgCharles Caincain@teamerchants.com847-229-5435

Black – Blended/Flavored under $15/4oz

Qtrade Teas & Herbs, Black Celebration 79Nice spice noteOrigin India 2007MSRP $3/4 OzQuantity Available 50kg+Primary Ingredient Black Tea, Cornfl ower Petals, Rose Petals, Dried Fruit, FlowersManik Jayakumar

Manik@qtradeteas.com949-766-0070 Ext. 100

TeaGschwendner USA, Anna's 83Good natural balance; subtle blend notes with smooth teaOrigin India/Ceylon/China 2007MSRP $9.52/4 Oz Quantity Available 100kgPrimary Ingredient Raspberry Leaves Charles CainCcain@teamerchants.com847-229-5435

TeaGschwendner USA, Caramel 81Origin India 2007MSRP $9.97/4 Oz Quantity Available 100kgPrimary Ingredient Caramel Charles CainCcain@teamerchants.com847-229-5435

TeaGschwendner USA, Pineapple-Mango 80Bright, tropical, fruity; good fl avored teaOrigin India 2007MSRP $9.97/4 OzQuantity Available 100kgPrimary Ingredient Pineapple Charles CainCcain@teamerchants.com847-229-5435

9Buyer’s Guide

The East Indies Tea Company, Read My Lips 78Origin China 2007MSRP $7/4 OzQuantity Available 600 LbsPrimary Ingredient Vanilla, Mint Mim EnckMstea@paonline.com717-228-2000

SpecialTeas, Almond Cookie 78Smooth; balanced; nutty aroma; sweet almond; nice balanceOrigin Germany 2007MSRP $5.95/4 Oz Quantity Available 500+Primary Ingredient Almond Cookie Juergen LinkLink@SpecialTeas.com203-610-8601

TeaGschwendner USA, Indian Chai 78Nice balance between tea and fl avoringOrigin India 2007 MSRP $9.97/4 Oz Quantity Available 100kgPrimary Ingredient Cinnamon Charles CainCcain@teamerchants.com 847-229-5435

Teas Etc., Citrus Berry Splash 78Good balance; natural, fruity, herbal and citrus notesOrigin China 2007 MSRP $10.60/4 Oz Quantity Available 50kgPrimary Ingredient Chinese Black Tea, Dried Citrus Peel, Cornfl ower Petals, Black Currant Leaf Beth JohnstonBeth@teasetc.com 561-533-7712

Teas Etc., Organic Mint Fusion 78Good balance with nice mint; natural and good vibes; great harmony of fl avors with evolution on the tongueOrigin India 2007 MSRP $11.96/4 Oz Quantity Available 50kgPrimary Ingredient Organic Nilgiri Black Tea, Organic Spearmint, Organic Lemongrass, Organic Peppermint Leaf Beth JohnstonBeth@teasetc.com 561-533-7712

Black – Earl Grey under $15/4oz

Rishi Tea, Organic Earl Grey 79Best bergamot; longest lastingOrigin USA 2008MSRP $9/4 OzQuantity Available 250kg+Primary Ingredient Black Tea, Bergamot Oil Benjamin Harrison

Benjamin@rishi-tea.com414-747-4007

TeaGschwendner USA, Earl Grey No. 69 80All great points; nice bergamotOrigin China/India/Ceylon 2007 MSRP $8.5/4 OzQuantity Available 100kgPrimary Ingredient Black Tea, Bergamot Oil Charles CainCcain@teamerchants.com 847-229-5435

Adagio Teas, Earl Grey 77Good tea; a hint of perfumey aroma and sensation on the palate; good cup of tea; true to the Earl Grey experience; Italian bergamotOrigin USA 2007 MSRP $6/4 OzQuantity Available 1000kgPrimary Ingredient Black Tea, Oil of Bergamot, Corn Flowers Michael CramerMichael@adagio.com 973-253-7400

Hampstead Tea, Hampstead Organic Earl Grey 76Not a classical Earl Grey; nice fl avoring and match balance with Indian high grown teaOrigin India 2007 MSRP $8.46/4 OzQuantity Available 1000kgPrimary Ingredient Black Tea, Bergamot Oil Kerry DunleavyUSA@hampsteadtea.com 703-7911818

Qtrade Teas & Herbs, Earl Grey Royal 75Good fl avor and scentingOrigin India/Sri Lanka 2007 MSRP $3/4 OzQuantity Available 50kg+Primary Ingredient Black Tea, Bergamot Oil Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

Black – Darjeeling 2nd Flush under $20/4oz

Qtrade Teas & Herbs, Darjeeling Jungpana 2nd Flush 89

Fruity fl oral aroma; good fl avor; tea is a good representationOrigin India 2007 MSRP $20/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

Rishi Tea, Organic 2nd Flush Darjeeling 87Floral aroma; good fl avor and structureOrigin India 2007 MSRP $20/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com 414-747-4007

TeaGschwendner USA, Darjeeling No. 10 Rarity 85Rich, dark liquor with lingering notes of ripe peach; darkish liquor; much better than others; more fl avorOrigin Darjeeling 2007MSRP $10.88/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

International Tea Importers, ITI's II fl ush Darjeeling 83SmokeyOrigin India 2007MSRP $20/4 Oz Quantity Available 100kgDevan ShahTealand@msn.com 562-801-9600

TeaGschwendner USA, Darjeeling Avongrove 82Smooth, balanced, and woodyOrigin Darjeeling 2007MSRP $19.15/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

Black – Breakfast Blend under $10/4oz

Rishi Tea, Organic China Breakfast 81Tippy; sweetOrigin USA 2007MSRP $8/4 Oz Quantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com 414-747-4007

SpecialTeas, East Friesian Breakfast Tea 81Gutsy, robust; tradition deep red liquor, tippy; big malty cup, hint of fruit; active and lively cup; leaf appearance is good, best in classOrigin Germany 2007MSRP $5.95/4 OzQuantity Available 500+Juergen Link

Link@SpecialTeas.com 203-610-8601

Qtrade Teas & Herbs, Organic Breakfast Blend 81Smokey, earthy aroma with a full bodied fi nish; classic, smooth, matured fl avor; light body; best cup; nice Keemun fl avorOrigin China/India/Sri Lanka 2007 MSRP $3/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

10 Buyer’s Guide

TeaGschwendner USA, English Westminster 79Assertive/medium astringency; dry fl oral, elegant; orange semi-fermented liquor; unique for breakfast blendOrigin Ceylon/Assam/Java 2007MSRP $7.82/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com847-229-5435

TeaGschwendner USA, English Breakfast Tea 78Balanced, malty and fresh with excellent range; herbaceous edgeOrigin Ceylon/Assam/Darjeeling/Java 2007MSRP $6.69/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

Black – OP under $15/4oz

The United Nilgiri Tea Estates Co., Chamraj Orange Pekoe 87

Very green, not the usual cup; less fermented and high grown style was refreshing and stood out from the rest; mixed leafOrigin Nilgiris/South India 2008MSRP $15/4 Oz Quantity Available 50kg

T.G.B. PintoChamraj@vsnl.com 0091-423-2258737

Qtrade Teas & Herbs, New Vithana Kande Supreme 90Long, wiry leaf with generous portion of tips; rich and full-bodied cup with a smooth, malty fi nish; stylish leaf; fi ne grade; sweet caramel fi nish; smooth fl avor, even and balancedOrigin Sri Lanka 2008MSRP $6/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

PeLi Teas, LLC, Organic Keemun Needle 89Malty; fi ne leaf shape and grade; smooth, matured fl avor with fi xed pine aroma; a tinge of smoke; good cup! Origin Anhui, China 2007MSRP $14.50/4 OzQuantity Available 1000kgPeter C. Leonardinfo@peliteas.com323-651-2282

TeaGschwendner USA, Ceylon Pekoe Uva Highlands 89Green notes, smooth, fl avorful; good cup and color; good pekoe grade; great aroma, good example of characterOrigin Ceylon 2007MSRP $13.48/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

TeaGschwendner USA, Assam Hattialli 88Generous portion of golden tips; rich, spicy and malty while maintaining a brisk, fresh fi nish; very gutsy, deep red cup; scores well for a breakfast tea; very tippy, leaf good Origin Assam 2007MSRP $14.28/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

Green – Blended/Flavored under $15/4oz

Sugimoto USA, Genmai Cha 82Best color balance, aroma and fl avor; natural Origin Japan 2007MSRP $14.80/4 Oz Quantity Available 250kgPrimary Ingredient Green Tea Leaves, Roasted Brown Rice, MatchaKyohei Sugimoto

Kyohei@sugimotousa.com 425-445-4786

Rishi Tea, Organic Orange Blossom 82Best aroma; nice balanceOrigin USA 2008 MSRP $12/4 Oz Quantity Available 250kg+Primary Ingredient Green Tea Benjamin HarrisonBenjamin@rishi-tea.com 414-747-4007

Dethlefsen and Balk, 22556 Fruit Bowl 81White and green teaOrigin China 2007 MSRP $8.50/4 Oz Quantity Available 56gPrimary Ingredient Green Tea Sasha KarimpourInfo@dethlefsen-balk.us 630-851-8549

Teas Etc., Organic Lemon Ginger 81Natural, balanced; good fl avor; ginger is great Origin China 2007 MSRP $13.28/4 Oz Quantity Available 50kgPrimary Ingredient Organic Chinese Green Tea, Organic Lemongrass, Organic Ginger Root, Organic Lemon Myrtle Beth JohnstonBeth@teasetc.com 561-533-7712

Art Of Tea, Hojicha De La Crème 78Very smooth and balanced; creamy vanilla against earthy green teaOrigin China 2007 MSRP $15/4 Oz Quantity Available 50kgPrimary Ingredient Green Tea, Vanilla Blossoms, Natural Flavors Shiran ChiShiran@artoftea.com 213-389-8327 Ext. 6001

Le Palais Des Thés, Thé Du Hummam 78Origin China 2006 MSRP $12/4 Oz Quantity Available 200kg Primary Ingredient Green Date Pulp, Strawberry Devon HennigerDevon@frenchlook.com 773-722-8200

SpecialTeas, Vienna Winter Blend 78Subtle aroma followed by a rich mouth feel and long, lingering fi nishOrigin Germany 2007 MSRP $6.95/4 Oz Quantity Available 500+Primary Ingredient Pistachio Juergen LinkLink@SpecialTeas.com203-610-8601

Green – China Style under $20/4oz

PeLi Teas, LLC, Zhejiang Green Tea 91Beautiful leaf; great balance of astringency, mouthfeel and aroma; classical aroma and fl avor for this tea; bright, high fl avor; nice teaOrigin Zhejiang, China 2007 MSRP $19.50/4 Oz Quantity Available 3000kginfo@peliteas.com

323-651-2282

Qtrade Teas & Herbs, Spring Dragonwell Spl 93Very fresh and high quality; nice dragonwell; sweetnessOrigin China 2008 MSRP $15/4 Oz Quantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

Qtrade Teas & Herbs, Organic Blink Bonnie 89Earthy, dark and malty; good balance of sweetness and aroma; very interesting; Ceylon characteristics presentOrigin Sri Lanka 2007 MSRP $15/4 Oz Quantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

TeaGschwendner USA, China Lung Ching 87Rich and softly fl oral with a smooth, mild earthinessOrigin China 2007 MSRP $16.32/4 Oz Quantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

Zhejiang Camel Transworld, Lung Ching 87Beautiful, even leaf; vegetal, nutty and clean with notes of earth and butterOrigin Zhejiang, China 2007MSRP $20/4 OzQuantity Available 200kgZhu QingqingZqq@zjtea.com 86-571-85170059

11Buyer’s Guide

Green – Hand-tied Flowering under $40/4oz

Adagio Teas, Jasmine Bloom 88Nicely formed with a sweet, smooth jasmine fi nish; clean, pure, and fresh; good manufacture and agony; fi xed fl ower scent; opens well; attractive Origin China 2007MSRP $20/4 Oz Quantity Available 500kg

Michael CramerMichael@adagio.com973-253-7400

Te Teas, Jasmine Dreams 86Best balanced; good fi xed fl ower scent and sweet fl avorOrigin China 2007MSRP $36/4 OzQuantity Available 200kgKevin LuuKevin@teteas.com 650-592-3108

Art Of Tea, Halo 83Good raw material and dry appearance; strong fruit fl avor; wonderful aroma, sweet tropical notes, honeysuckle, lotus fl owerOrigin China 2007MSRP $36/ 4 OzQuantity Available 50kgShiran ChiShiran@artoftea.com213-389-8327 Ext. 6001

PeLi Teas, LLC, Flowering Silver Needle Green Tea (Lily and Osmanthus) 81Small, dried guay hua fl owers; unleashed pollen well which makes for good theatre; nearly perfect leaf appearance and visual showcase; beautiful fl ower; nice tea fl avorOrigin Fujian, China 2007MSRP $24/4 OzQuantity Available 200kgPeter C. Leonardinfo@peliteas.com323-651-2282

Qtrade Teas & Herbs, White Angel 79Darkish liquor; full of aromaOrigin China 2007MSRP $7.50/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

Green – Jasmine Common under $15/4oz

Qtrade Teas & Herbs, Jasmine Mao Feng 84Good tea with abundance of tips; faint scentingOrigin China 2007MSRP $3/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com 949-766-0070 Ext. 100

PeLi Teas, LLC, Fujian, Jasmine Green Tea 87Large, twisted leaf with a generous portion of silver tips; intense jasmine aroma with a sweet, lingering fi nish; premium characteristics, rates well for tips, aroma, and fi xation; jasmine is niceOrigin Fujian, China 2007MSRP $14/4 OzQuantity Available 1000kgPeter C. Leonardinfo@peliteas.com323-651-2282

Rishi Tea, Organic Jasmine Yin Hao 85Fresh jasmine scent; good balance of aroma, strength and brisk edge; good jasmine; nice teaOrigin China 2007MSRP $9/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Rishi Tea, Organic Jasmine Chun Hao 84Good freshness and strength; nice balanceOrigin China 2007MSRP $9/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Barnes and Watson Fine Teas, Emerald Blossom 81Jasmine scent; good balance Origin China 2007MSRP $10/4 OzQuantity Available 350kgPhyllis FranklinTea@bwtea.com800-447-8832

Green – Jasmine Premium under $25/4oz

Rishi Tea, Organic Jasmine Pearl 87Good balance, fl avor, mouthfeel and aromaOrigin China 2007MSRP $22.50/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

PeLi Teas, LLC, Silver Needle Jasmine (Green Tea) 88Light, fl oral and sweet; good base tea; nice, creamyOrigin Fujian, China 2007MSRP $24/4 OzQuantity Available 500kgPeter C. Leonardinfo@peliteas.com323-651-2282

Qtrade Teas & Herbs, Jasmine Needle 88Bright, fresh and fl oral with a sweet, lingering fi nish; more balance, better mouthfeelOrigin China 2007MSRP $20/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com949-766-0070 Ext. 100

Adagio Teas, Jasmine Pearls 87Nice dry appearance; soft and nice; elegantOrigin China 2007MSRP $20/4 OzQuantity Available 500kgMichael CramerMichael@adagio.com973-253-7400

International Tea Importers, Silver Needle Jasmine 86Great harmony; complex fl avorOrigin China 2007MSRP $23/4 OzQuantity Available 250kg+Devan ShahTealand@msn.com562-801-9600

Green – Japan Style under $20/4oz

Rishi Tea, Organic Sencha 89Fresh leaf color and infusion; good balance of umami and sharpness; medium steamed tea well rounded with light roast; superior quality; fresh and balanced licorice-like fl avor Origin Japan 2007MSRP $20/4 Oz

Quantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

International Tea Importers,Sencha Erihara 87Dark green leaf; clean and crisp cupOrigin Japan 2007MSRP $15/4 OzQuantity Available 250kg+Devan ShahTealand@msn.com562-801-9600

Sugimoto USA, Hoji Cha 87Superior quality rating for houjicha; very good 1st fl ush bo houjiOrigin Japan 2007 MSRP $19.36/4 OzQuantity Available 250kgKyohei SugimotoKyohei@sugimotousa.com425-445-4786

Sugimoto USA, Sen Cha 86Great balance, deep steamed tea with rich mouthfeel; medium roasted aroma, harmony of mouthfeel; superior quality; medium sharp and roasted notes; nice fl avorOrigin Japan 2007MSRP $19.36/4 OzQuantity Available 150kgKyohei SugimotoKyohei@sugimotousa.com425-445-4786

12 Buyer’s Guide

TeaGschwendner USA, Japan Sencha 83Nice; good balanceOrigin Japan 2007MSRP $11.22/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com 847-229-5435

Herbal – Chamomile under $15/4oz

Teas Etc., Organic Chamomile Lavender 78Well balanced and smooth; nice fl avor Origin Various 2007MSRP $11.96/4 OzQuantity Available 50kgPrimary Ingredient Organic Chamomile, Organic Lavender Beth Johnston

Beth@teasetc.com561-533-7712

Teas Etc., Organic Cold Comfort 84Good blend, interesting, smooth, medicinal; pleasant fl avor, great balance and evolution; chamomile turns mint then sweet from licorice; best in classOrigin Various 2007MSRP $11.96/4 OzQuantity Available 50kgPrimary Ingredient Organic Chamomile, Organic Peppermint, Organic Licorice, Organic Lemon PeelBeth JohnstonBeth@teasetc.com561-533-7712

SpecialTeas, After Dark Herbal Melange 80Some blush color and tartness from hibiscus; nice; fl avor evolves; tart, soft and pleasantOrigin Germany 2008MSRP $6.95/4 OzQuantity Available 500+Primary Ingredient ChamomileJuergen LinkLink@SpecialTeas.com203-610-8601

International Tea Importers, Bianca 78Hibiscus forward tasting; nice fl avorOrigin Egypt 2008MSRP $10/4 OzQuantity Available 250kg+Primary Ingredient Chamomile, Hibiscus, Orange Peel, Citrus Flavor Devan ShahTealand@msn.com562-801-9600

Hampstead Tea, Hampstead Organic Lemon Valerian Infusion 73Origin Egypt 2007MSRP $5.00/4 OzQuantity Available 500kgPrimary Ingredient Chamomile Kerry DunleavyUSA@hampsteadtea.com703-7911818

Herbal – Hibiscus Blend under $15/4oz

TeaGschwendner USA, Hibiscus Blossom 812007MSRP $11.25/4 OzQuantity Available 50kgPrimary Ingredient Hibiscus BlossomsCharles CainCcain@teamerchants.com 847-229-5435

SpecialTeas, Red Berries Fruit Melange 80Awesome color and fl avor; deep aroma; good blendOrigin Germany 2008MSRP $6.50/4 OzQuantity Available 500+Primary Ingredient Hibiscus Juergen LinkLink@SpecialTeas.com203-610-8601

TeaGschwendner USA, Summer Romance 842007MSRP $7.82/4 OzQuantity Available 100kgPrimary Ingredient Apple Charles CainCcain@teamerchants.com 847-229-5435

TeaGschwendner USA, Fruit Paradise 81Yum2007MSRP $7.59/4 OzQuantity Available 100kgPrimary Ingredient Hibiscus Blossoms Charles CainCcain@teamerchants.com 847-229-5435

Adagio Teas, Raspberry Patch 79Well balanced; hibiscus and berry forward blend with an acidic and sweet pineapple noteOrigin USA 2007MSRP $7/4 OzQuantity Available 1000kgPrimary Ingredient Hibiscus, Apples, Cranberries, Raspberries Michael CramerMichael@adagio.com973-253-7400

Herbal – Mint Blend under $15/4oz

Rishi Tea, Organic Peppermint Rooibos 82Balanced mint and citrus; soothing, well bodied with rooibos balance; has most fi xed mintOrigin USA 2008MSRP $8/4 OzQuantity Available 250kg+Primary Ingredient Peppermint

Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Barnes and Watson Fine Teas, Star Spangled Herbal 82Peppermint and spearmint blended have distinct fl avor; fruity noteOrigin USA/Egypt 2007MSRP $10/4 OzQuantity Available 500kg Primary Ingredient Mint, Chamomile Phyllis Franklin Tea@bwtea.com800-447-8832

Mighty Leaf Tea, Chocolate Mint Truffl e 82Good blend; great balance; nice rooibos notes and fl avor evolutionOrigin South Africa 2007MSRP $8.95/4 OzQuantity Available 50kgPrimary Ingredient Mint, Rooibos, Cocoa Nibs Robert GuilerRguiler@mightyleaf.com 415-491-2560 Ext. 134

Art of Tea, Velvet Tea 80Good balance and fl avorOrigin South Africa/U.S. 2007MSRP $12/ 4 OzQuantity Available 50kgPrimary Ingredient Peppermint, Spearmint, Rooibos, Cocoa Nibs, ChocolateShiran ChiShiran@artoftea.com213-389-8327 Ext. 6001

TeaGschwendner USA, Pitta 80Good balance; naturalOrigin Austria 2007MSRP $14.62/4 Oz Quantity Available 50kgPrimary Ingredient Lemon Grass Charles CainCcain@teamerchants.com 847-229-5435

Herbal – Rooibos Blend under $15/4oz

SpecialTeas, Rooibos Lemon Chiffon 84Origin Germany 2007MSRP $6.45/4 OzQuantity Available 500+Primary Ingredient Creamy LemonJuergen LinkLink@SpecialTeas.com203-610-8601

Dethlefsen and Balk, 22779 Chocolate Orange 80Nice balance; roasted; sweet noteOrigin South Africa 2007MSRP $6.20/4 OzQuantity Available 56g Primary Ingredient Rooibos Sasha KarimpourInfo@dethlefsen-balk.us 630-851-8549

International Tea Importers, Kimberly 80Complex aroma; mild fl avor; good balance and fl avor developmentOrigin South Africa 2007MSRP $8/4 Oz Quantity Available 1000kg Primary Ingredient Rooibos, Linden, Orange And Lemon Peel, Rose Petals And Citrus Flavor Devan ShahTealand@msn.com 562-801-9600

13Buyer’s Guide

Rishi Tea, Organic Blueberry Rooibos 80Juicy; strong; aromatic; balanced; fruityOrigin USA 2008MSRP $10/4 OzQuantity Available 250kg+Primary Ingredient Rooibos Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

International Tea Importers, Africana 79Origin South Africa 2007MSRP $8/4 OzQuantity Available 1000kg Primary Ingredient Rooibos, Blue Flowers, Saffl owers And Sweet Citrus Flavor Devan ShahTealand@msn.com562-801-9600

Herbal – Red Rooibos under $15/4oz

International Tea Importers, Superior Cut 83Good body and color; nice creamy notesOrigin South Africa 2007MSRP $4/4 OzQuantity Available 1000kgDevan ShahTealand@msn.com562-801-9600

Qtrade Teas & Herbs, Red Rooibos 84Good color, balance and fl avor; good cupOrigin South Africa 2007MSRP $0.75/4 OzQuantity Available 50kg+Manik JayakumarManik@qtradeteas.com949-766-0070 Ext. 100

TeaGschwendner USA, Rooibush Tea 84Long, even leaf; sweet, earthy aroma; smooth, rich fi nish; fancy shape and leaf grade; nice, creamy note, wonderful color and complexityOrigin South Africa 2007MSRP $8.5/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com847-229-5435

International Tea Importers, Organic 81Bright and clean cup with a sweet, rich fi nish; good color; sweet, fresh taste; rich body and fl avorOrigin South Africa 2007MSRP $4.50/4 OzQuantity Available 1000kgDevan ShahTealand@msn.com562-801-9600

International Tea Importers, Xtra Long Cut 78Very fancy shapeOrigin South Africa 2007MSRP $5/4 OzQuantity Available 1000kgDevan Shah Tealand@msn.com562-801-9600

Oolong – Blended/Flavored under $15/4oz

Art of Tea, Mandarin Silk 83Good balance of aroma and fl avorOrigin Taiwan/Australia 2007MSRP $14/ 4 Oz Quantity Available 50kgPrimary Ingredient Pouchong, Lemon Myrtle, Flowers, Natural Essence

Shiran ChiShiran@artoftea.com213-389-8327 Ext. 6001

Qtrade Teas & Herbs, Magnolia Oolong 85Very subtle fl avorOrigin China 2007MSRP $2.50/4 OzQuantity Available 50kg+Primary Ingredient Green Oolong Tea Manik JayakumarManik@qtradeteas.com949-766-0070 Ext. 100

Dethlefsen and Balk, 22716 Shalimar 84Good tea base; smooth fl avor with a nice aromaOrigin Taiwan 2007MSRP $10.80/4 OzQuantity Available 56kgPrimary Ingredient Oolong Tea Sasha KarimpourInfo@dethlefsen-balk.us630-851-8549

TeaGschwendner USA, Bossa Nova 83Good balance; smooth, natural fl avorOrigin China 2007MSRP $9.52/4 OzQuantity Available 100kg Primary Ingredient Hazelnut Brittle Charles CainCcain@teamerchants.com 847-229-5435

Teas Etc., Ginseng Oolong 80Nice teaChina 2007 $14.60/4 Oz Chinese Oolong 50kgBeth Johnston Beth@teasetc.com 561-533-7712

Oolong – Dark under $25/4oz

TeaGschwendner USA, Formosa Superior Taifu 90

Incredibly full bodied with strong, fl oral aroma and notes of peach and roasted chestnut; great tea for the price; smooth, sweet, semi-fruity; best in classOrigin Formosa 2007MSRP $22.21Quantity Available 100kg

Charles CainCcain@teamerchants.com 847-229-5435

PeLi Teas, LLC, Da Hong Pao "Big Red Robe" (traditional) 87Softly fl oral with notes of wood and ripe peaches; good balance; very niceOrigin Fujian, China 2007MSRP $24/4 OzQuantity Available 800kgPeter C. Leonardinfo@peliteas.com323-651-2282

Rishi Tea, Tae Guan Yin 85Appearance, taste and aroma of green oolong; good grade; most complex aroma and best balance; fi ne qualityOrigin Taiwan 2007MSRP $16/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Zhejiang Camel Transworld (Organic),Red Robe 85Malty and smooth; good top notesOrigin Fujian, China 2007MSRP $25/4 OzQuantity Available 150kgZhu QingqingZqq@zjtea.com86-571-85170059

Te Teas, Dream Goddess 78Origin China 2007MSRP $18/4 OzQuantity Available 300kgKevin LuuKevin@teteas.com650-592-3108

Oolong – Green under $25/4oz

PeLi Teas, LLC, Ti Quan Yin (autumn) 88Best in classOrigin Fujian, China 2007MSRP $24/4 Oz Quantity Available 2500kgPeter C. Leonardinfo@peliteas.com323-651-2282

Qtrade Teas & Herbs, Emerald Green Oolong 88Exceptionally bright and fl oral with a lingering sweetness; even leaf grade; classical minnan oolong; nice Origin China 2007MSRP $20/4 OzQuantity Available 50kg+Manik Jayakumar: Manik@qtradeteas.com949-766-0070 Ext. 100

Adagio Teas, Jade Oolong 87Even leaf grade; nice cupOrigin Taiwan 2007MSRP $12/4 OzQuantity Available 500kgMichael CramerMichael@adagio.com973-253-7400

14 Buyer’s Guide

PeLi Teas, LLC, Ti Quan Yin (traditional Autumn) 86Origin Fujian, China 2007MSRP $24/4 OzQuantity Available 2500kgPeter C. Leonardinfo@peliteas.com323-651-2282

Te Teas, Formosa Jade Oolong Superior 81Buttery, light, fresh and fl oralOrigin Taiwan 2007 MSRP $17.60/4 Oz Quantity Available 200kgKevin Luu: Kevin@teteas.com 650-592-3108

White – Blended/Flavored under $20/4ozRishi Tea, Organic Osthmanthus Silver Needle 84

Very balanced; fl oral and sweetOrigin USA 2007MSRP $20/4 OzQuantity Available 250kg+Primary Ingredient White TeaBenjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Rishi Tea, Organic Honeydew Melon 86Beautiful, fl oral aromaOrigin USA 2008MSRP $20/4 Oz Quantity Available 250kg+ Primary Ingredient White Tea Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Octavia Tea, Ginger Peach (Organic) 83Nice tea with good balance; good peach and hint of gingerOrigin China/USA 2007MSRP $9.75/4 OzQuantity Available 50kg+Primary Ingredient 100% Organic White Tea, 100% Organic Ginger, Natural Peach Flavor Elizabeth StephanoElizabeth@octaviatea.com866-506-6387

Rishi Tea, Organic Peach Blossom 83Natural, fi xed aromaOrigin USA 2008MSRP $12/4 Oz Quantity Available 250kg+ Primary Ingredient White Tea Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

The East Indies Tea Company, Winter Moon 81Smooth and sweet; nice tea; well balancedOrigin China 2007MSRP $15/4 OzQuantity Available 200 Lbs Primary Ingredient Apple Almond Cookie Mim EnckMstea@paonline.com717-228-2000

Qtrade Teas & Herbs, White Bouquet 81Rich, smooth mouthfeel; good fl avor and aromaOrigin China 2007MSRP $5/4 OzQuantity Available Primary Ingredient White Tea, Rosebuds, Cornfl ower Petal, Almonds, Saffl ower, Dried Fruits, Flavors Manik JayakumarManik@qtradeteas.com949-766-0070 Ext. 100

White – Bai Mu Dan under $20/4oz

TeaGschwendner USA, China Pai Mu Tan 83Brisk and bright; smooth, classic fl avor and liquorOrigin China 2007MSRP $14.62/4 OzQuantity Available 100kgCharles CainCcain@teamerchants.com847-229-5435

PeLi Teas, LLC, Super King White Peony (Bai Mu Dan) 90Clean, bright, crystal clear cup; great tea; wonderful, creamy, and complex; smooth with silky fi nishOrigin Fujian, China 2006MSRP $19/4 OzQuantity Available 1500kgPeter C. Leonardinfo@peliteas.com323-651-2282

International Tea Importers, Green Peony 87Origin China 2007MSRP $15/4 OzQuantity Available 250kgDevan Shah Tealand@msn.com562-801-9600

Rishi Tea, Organic White Peony 86Earthy, rich and woody; well rounded; nice orange-golden liquorOrigin China 2007MSRP $8/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com 414-747-4007

International Tea Importers, White Peony 84Extremely tippy; good grade teaOrigin China 2007MSRP $12/4 OzQuantity Available 250kgDevan ShahTealand@msn.com562-801-9600

White – Silver Needle under $40/4oz

Rishi Tea, Organic Silver Needle 83Origin China 2007MSRP $24/4 OzQuantity Available 250kg+Benjamin HarrisonBenjamin@rishi-tea.com414-747-4007

Dethlefsen and Balk, 22291 Silver Needle 88Fresh and bright with intense high notes and a sweet fi nishOrigin China 2007MSRP $36/4 OzQuantity Available 56gSasha KarimpourInfo@dethlefsen-balk.us630-851-8549

TeaGschwendner USA, China Yin Zhen Silver Needles 88Smooth and incredibly fl oral with a buttery fi nish; good buds; nice pekoeOrigin China 2007MSRP $39.6/4 OzQuantity Available 50kgCharles CainCcain@teamerchants.com847-229-5435

International Tea Importers, Da Hao 85Origin China 2007MSRP $24/4 OzQuantity Available 100kgDevan Shah Tealand@msn.com562-801-9600

Zhejiang Camel Transworld (Organic), Silver Needle 85Good buds and good mouthfeel; niceOrigin Zhejiang, China 2007MSRP $40/4 OzQuantity Available 200kgZhu QingqingZqq@zjtea.com86-571-85170059

PeLi Teas, LLC, Silver Needle White Tea (Bai Hao Yin Zhen) 83Very nice, wonderful teaOrigin Fujian, China 2007MSRP $26/4 OzQuantity Available 1000kgPeter C. Leonardinfo@peliteas.com323-651-2282

15Buyer’s Guide

Black – Earl Grey

Teas Etc., Rosy Earl Grey 72 Origin Various 2007MSRP $10/4 OZ Quantity Available 50kg Primary Ingredients Chinese Green Tea, Earl Grey Black Tea, Rose PetalsBeth Johnstonbeth@teasetc.com561-533-7712

Black – OP

Tetulia, TGFOP 85 Origin Bangladesh 2008 MSRP $15/4OZ Quantity Available 50kg+ Primary Ingredient Orthodox Black Tea Linda Appel Lipsiuslinda@tejongroup.com720-250-7003

Herbal – Hibiscus

Chartreuse Organic Tea, USDA Certifi ed Organic & Fair Trade Hibiscus Blend 78Origin Egypt / Chile / USA 2007 MSRP $14.99/4 OZ Quantity Available 50kg Primary Ingredient Hibiscus, Rosehips, Lemongrass Linda Shannonlshannon@chartreuseltd.com734-671-3006

Notable MentionsHerbal – Rooibos Blend

Qtrade Teas & Herbs, Rooibos Coconut Chai 77Origin South Africa 2007MSRP $2.50/4 OZQuantity Available 50kg+ Primary Ingredient Rooibos Manik Jayakumarmanik@qtradeteas.com949-766-0070 EXT. 100

Teas Etc., Mango Nut 76 Origin South Africa 2007 MSRP $10.60/4 OZ Quantity Available 50kg Primary Ingredient South African Rooibos, Marigold Petals, Coconut, FlavoringBeth Johnstonbeth@teasetc.com561-533-7712

Chartreuse Organic Tea , Pride Of Africa USDA Certifi ed Organic & Fair Trade Rooibos & Honeybush Blend 74 Origin South Africa 2007 MSRP $14.99/4 OZ Quantity Available 50kg Primary Ingredient Rooibos, HoneybushLinda Shannonlshannon@chartreuseltd.com734-671-3006

Oolong – Dark

Hampstead Tea London , Hampstead Organic Oolong 77 Origin India 2007MSRP $18.70/4 OZQuantity Available 1000kg Kerry Dunleavyusa@hampsteadtea.com703-7911818

Super – Black

Tetulia, TGFOP 84Origin Bangladesh 2008MSRP $27/4 OZQuantity Available 50kg+ Primary Ingredient Orthodox Black Tea Linda Appel Lipsiuslinda@tejongroup.com720-250-7003

White – Blended / Flavored

Teas Etc., Organic White Rose 80 Origin China 2007 MSRP $19.96/4 OZ Quantity Available 50kg Organic Bai Mu Dan, Organic Rose Petals, Organic Chrysanthemum FlowerBeth Johnstonbeth@teasetc.com561-533-7712 Teas Etc., Strawberry White Tea 80 Origin China 2007MSRP $17.28/4 OZQuantity Available 50kg Primary Ingredient Chinese White Tea, Dried StrawberryBeth Johnstonbeth@teasetc.com561-533-7712

16 Buyer’s Guide

Iced Tea Class International Tea Importers, Wl Blend 82 Refreshing cup; Crisp fi nish; Good balance Gallons/ Pkg 3g Devan Shah 562-801-9600 tealand@msn.com

Art of Tea, Organic Classic 76 Nice tea; Good execution Gallons/ Pkg 3g Steve Schwartz 213-389-8327 steve@artoftea.com Barnes & Watson Fine Teas, Classic Blend 76 Gallons/ Pkg 1g Kenneth Rudee 206-625-9435 krudee@bwtea.com Walters Bay Bogawantalawa Estates, Walters Bay 76 Gallons/ Pkg 3g John Cullicott 512-306-0935 Ext. 202 john@waltersbay.com

Foodservice – Green Flavored

Shangri La Tea Co., Organic Pomegranate Melon Green Tea 78

Gallons/ Pkg 1.5g Richard Guzauskas 602-332-9929 tealifestyle@earthlink.net

Art of Tea, Green Coconut Pineapple 76 Gallons/ Pkg 3g Steve Schwartz 213-389-8327 steve@artoftea.com

Art of Tea, Organic Green Pear 75 Gallons/ Pkg 3g Steve Schwartz 213-389-8327 steve@artoftea.com Foodservice – Green Unfl avored

Shangri La Tea Co., Organic Green 83 Distinctive roasted notes; Nice!; Steam fi red; Good tea notesGallons/ Pkg 1.5g Richard Guzauskas 602-332-9929 tealifestyle@earthlink.net

Walters Bay Bogawantalawa Estates, Walters Bay 76 Gallons/ Pkg 3g John Cullicott 512-306-0935 Ext. 202 john@waltersbay.com

Foodservice – Best Value

Walters Bay Bogawantalawa Estates, Walters Bay - Black Unfl avored, 76

Gallons/ Pkg 3g John Cullicott 512-306-0935 Ext. 202 John@waltersbay.com

Foodservice – Black Flavored

International Tea Importers, Gold Rush 80Gallons/ Pkg 3g Devan Shah 562-801-9600 tealand@msn.com

Barnes & Watson Fine Teas, Tahitian Blend 79 Gallons/ Pkg 1g Kenneth Rudee 206-625-9435 krudee@bwtea.com

Art of Tea, Passion Fruit Jasmine 78 Gallons/ Pkg 3g Steve Schwartz 213-389-8327 steve@artoftea.com Rishi Tea, Summer Lemon 78Gallons/ Pkg 1g Benjamin Harrison 414-747-4007 benjamin@rishi-tea.com

Art of Tea, Akasha 77 Gallons/ Pkg 3g Steve Schwartz 213-389-8327 steve@artoftea.com Shangri La Tea Co., Organic White Chocolate Coconut 76Gallons/ Pkg 1.5g Richard Guzauskas 602-332-9929 tealifestyle@earthlink.net

Foodservice – Black Unfl avored International Tea Importers, Bl Blend 85

Good cup with food; Good fi nishing note; Excellent black tea presence and balance; Flavor retains throughout fi nish with balance Gallons/ Pkg 3g Devan Shah 562-801-9600 tealand@msn.com

Foodservice – Herbal Flavored

Ceylon Teas / Silkenty, Natural Berry 81 Gallons/ Pkg 2.2g

Jay Abey714-875-3864 jay@ceylonteas.com

International Tea Importers, Kimberly 79Gallons/ Pkg 3g Devan Shah 562-801-9600 tealand@msn.com Rishi Tea, Blueberry Red 78Refreshing; Slightly sweet Gallons/ Pkg 1g Benjamin Harrison 414-747-4007 benjamin@rishi-tea.com

Barnes & Watson Fine Teas, Spiceberry 74 Gallons/ Pkg 1g Kenneth Rudee 206-625-9435 krudee@bwtea.com

Freestyle – Best Presentation

Puripan, Tea In A Jar - Citron 83Ellen Kim888-259-3915Ekim@puripan.com

Freestyle – Herbal

Jayone Foods, Citron Tea 100Amazing great fl avor / balanceJanis Kim 562-633-7400 kjsanti@jayone.com

Teas Etc., Mango Nut 92 Matt Papera 561-682-6838 matt@teasetc.com

Barnes & Watson Fine Teas, Spiceberry Screamer 88 Soft notes of cloves Kenneth Rudee 206-625-9435 krudee@bwtea.com

Puripan, Tea In A Jar - Pomegranate 87 Ellen Kim 888-259-3915 ekim@puripan.com

Jayone Foods, Ginger Tea 86Janis Kim 562-633-7400 kjsanti@jayone.com

17Buyer’s Guide

Chartreuse Organic Tea, Mountain Top Green 81Herman Rugel 734-671-3006 hrugel@chartreuseltd.com

Ceylon Teas / Silkenty, Berry Ice Tea 80 Jay Abey 714-875-3864 jay@ceylonteas.com

TeaGschwendner USA, Rooibush Lemon 79 Charles Cain 847-229-5435 ccain@teamerchants.com

Dethlefsen & Balk, 22004 Cranberry Vanilla 77 Flavors compliment each other. Sasha Karimpour630-851-8549 info@dethlefsen-balk.us

Lemongrass Products, Lemongrass Concentrate 63Rodolfo Izaguirre 502-53060870 izaguirre@intelnett.com

Goji Vital Tea, Goji Vital Tea 60 Paul Fletcher 808-469-6199 930@qinway.org

Freestyle – Mar-tea-ni

Tipu’s Tiger Chai, Tipu’s Tiger Chai 85 Bipin Patel 406-240-9979 bp.1961@hotmail.com

Puripan, Tea In A Jar - Citron 83 Ellen Kim 888-259-3915 ekim@puripan.com

Barnes & Watson Fine Teas, Frozen Leaf Hopper With Matcha 81 Kenneth Rudee 206-625-9435 krudee@bwtea.com

Freestyle – Tea

Dr. Teas, Iced Capateano 79Alex Schwartz 818-687-5457 pocketman11@aol.com

TeaGschwendner USA, Pineapple Mango 77 Charles Cain 847-229-5435 ccain@teamerchants.com

RTD – Black Unfl avored

Adagio Teas, Anteadote 85 Good body and fl oral notes; Well balanced; Good fl avor and best cup.MSRP $1.79Michael Cramer973-253-7400michael@adagio.com

Ito En, Tea’s Tea Pure Black 77MSRP $1.99 Yoshie Yano-Pennings 718-250-4024 yyano@itoen.com

RTD – Green Flavored

Ito En, Teas’ Tea Green Jasmine 77 MSRP $1.99 Yoshie Yano-Pennings 718-250-4024 yyano@itoen.com

Adagio Teas, Anteadote 75 MSRP $1.79 Michael Cramer 973-253-7400 michael@adagio.com

Ito En, Teas’ Tea Mint Green 75MSRP $1.99 Yoshie Yano-Pennings 718-250-4024 yyano@itoen.com Papa’s T, Inc., Papa’s T Pomegranate Green 74MSRP $1.99 Gail Winterkorn 520-631-1917 gwinterk@yahoo.com Papa’s T, Inc., Papa’s T Passion Fruit Green 70MSRP $1.99 Gail Winterkorn 520-631-1917 gwinterk@yahoo.com

Papa’s T, Inc., Papa’s T Tamarind Green Tea 68MSRP $1.99 Gail Winterkorn 520-631-1917 gwinterk@yahoo.com

RTD – Green Sweetened

Healthy Innovations, Vida Tea Desert Pear 77

MSRP $1.99 Bailey Cunning 760-918-0490 bcunning@hibeverages.com

Marketspice, Pomegranate Splash 75 Judy Dawson 800-735-7198 jdawson@marketspice.com Teas Etc., Citrus Berry Splash 71 Matt Papera 561-682-6838 matt@teasetc.com

RTD – Best Packaging

Golden Star Tea Co.,White Jasmine Sparkling Tea 81

MSRP $6.95Joel Rosenberg415-577-5830Joel@goldenstartea.com

RTD – Black Flavored

The Cha Dao Tea Company, Cha Dao Black Tea & Coffee - Yin Yang 74

MSRP $1.99 Ghim Sim Chua 206-335-6585 ghim@chadaotea.com

Marketspice, Cinnamon-orange 68 MSRP $3.95 Judy Dawson 800-735-7198 jdawson@marketspice.com

RTD – Black Sweetened

Ito En, Tea Mango 77Lightly sweetened and easy to drink; Great beverageMSRP $1.99Yoshie Yano-Pennings718-250-4024 yyano@itoen.com

Tipu’s Tiger Chai, Tipu’s Tiger Chai Concentrate 77

MSRP $1.50 Bipin Patel 406-240-9979 bp.1961@hotmail.com

Kimbees Gourmet Teas, Lemon Raspberry Tea 76MSRP $2.50 Kimberly Brown 818-822-7595 basketdoodle@gmail.com

18 Buyer’s Guide

The Cha Dao Tea Company, Cha Dao Chinese Green Jasmine 73 MSRP $1.99 Ghim Sim Chua 206-335-6585 ghim@chadaotea.com

RTD – Green Unfl avored Ito En, Oi Ocha 83

MSRP $1.99 Yoshie Yano-Pennings 718-250-4024 yyano@itoen.com

Adagio Teas, Anteadote 80 MSRP $1.79 Michael Cramer 973-253-7400 michael@adagio.com

The Cha Dao Tea Company, Cha Dao Japanese Green Sencha 72 MSRP $1.99 Ghim Sim Chua 206-335-6585 ghim@chadaotea.com

RTD – Herbal Any

The Cha Dao Tea Company, Cha Dao Chrysanthemum 83

Refreshing; Cooling; Fantastic beverage;Soft delicate yet fl avorful; Best in class.MSRP $1.99 Ghim Sim Chua 206-335-6585ghim@chadaotea.com

Think Rooibos LLC / “Rooibos Iced”, Rooibos Iced: Organic Green Rooibos Tea With Passion Fruit 78 Refreshing; Good balance of sweetness and fl avor MSRP $2.39 Anthony Berklich 248-202-8171 berklich@gmail.com

Antoine Creative Industries, Zanjabil African Tea With Ginger 76 Great ginger fl avor; Refreshing. Sandra Antoine 661- 252-5007 sandiantoine@yahoo.com

Lemongrass Products, Lemongrass 75 MSRP $6.00 Rodolfo Izaguirre 502-53060870 izaguirre@intelnett.com

Think Rooibos LLC / “Rooibos Iced”, Rooibos Iced: Organic Red Rooibos Tea With Mint-lemonade 75 MSRP $2.39 Anthony Berklich 248-202-8171 berklich@gmail.com

Antoine Creative Industries, Jamil African Tea Blue Agave 73 Sandra Antoine 661- 252-5007 sandiantoine@yahoo.com

Think Rooibos LLC / “Rooibos Iced”, Rooibos Iced: Organic Red Rooibos Tea With Pomegranate And Acai 72 MSRP $2.39 Anthony Berklich 248-202-8171 berklich@gmail.com

RTD – Oolong Unfl avored

Ito En, Teas’ Tea Golden Oolong 81 MSRP $1.99 Yoshie Yano-Pennings 718-250-4024 yyano@itoen.com

Adagio Teas, Anteadote 76 MSRP $1.79 Michael Cramer973-253-7400 michael@adagio.com Veriteas, Oolong Oasis 73MSRP $2.49 Elaine Chen 415-312-5875 elaine@veriteas.com

RTD – White Flavored

Golden Star Tea Co., White Jasmine Sparkling Tea 81

MSRP $6.95Joel Rosenberg 415-577-5830 joel@goldenstartea.com

Ito En, Tea Pear 80Lightly sweet; Well balanced; Very fruity. MSRP $1.99Yoshie Yano-Pennings 718-250-4024 yyano@itoen.com

19Buyer’s Guide

The judges for the inaugural World Tea Championship™ were selected based on their reputation, their professionalism and their extensive experience cupping teas. Some of the judges were directly or indirectly involved with the teas of companies exhibiting in the Expo and ultimately entries in the Championship. Although we know that the integrity of each of these judges did not impair the ability for a fair and just evaluation, we recognized the need for additional measures and controls to ensure that there is no potential for the results to be affected by any judge who has an interest in a particular tea entered into the competition.

The World Tea Championship™ is using the following measures and controls:

Prior to the CompetitionEach of the Judges were required to sign an agreement to maintain the highest ethical standards during the competition and were further required to disclose any direct involvement with any particular company and any indirect involvement as a supplier for any particular company specifi cally as to the category.

Maintaining Integrity and ObjectivityInitial Evaluation and Rating ProcessAll teas submitted were sent to the judges internally coded by the World Tea Championship™ for a blind evaluation.

For Judges who had a specifi c interest in an entrant or entry, their evaluation of the tea they have an interest in was statistically evaluated against the other Judges’ evaluation of that tea and in comparison to all other teas in that category. Any evaluation from a Judge that was more than two standard deviations from the mean resulted in discarding that Judge’s evaluation from the entire category.

A more comprehensive methodology was created and used by the UNLV Professors who are experts in statistical analysis.

Final Evaluation and ChampionshipAny Judge who had a direct or indirect interest in any tea that is a fi nalist in any specifi c category was removed from judging that category.

For each tea judged, an average score for that tea was calculated. Also for each tea judged, there was a “standard deviation” calculated for its average score. One way to think of standard deviation is as setting a range between which scores may be predicted to fall. The statistic can identify a range for each tea score into which 95% of all scores would be expected. (For the statistically-minded, that will be explained in greater detail below.) World Tea Championship then checked each individual judge’s score to assure that it fell within this prediction range. If any judge’s scores fall outside of the 95% expectation range for a particular tea, whether unexpectedly high or low, it was eliminated.

Any such extreme scores are termed in the statistics world as outliers, and the 95% certainty range is similar to that used in social science research. It is a generally accepted cut-off point in research. The size of the range for each tea is variable – if all judges but one rated a tea within a few points of each other, the range size would be small. If there is some disparity in scores assigned a tea, then the range for that tea could be quite wide. The beauty of such statistical procedure was that it took into account the overall variability between judges when establishing the predicted range, while identifying any individual score which falls considerably outside the norm.

These procedures were applied only to each judge’s total score, not to each of the sub-components (such as color, aroma, etc.) that make up the fi nal score. By applying this criterion to each score submitted, any concern about favoritism toward a tea was addressed; but equally important any strong bias against a specifi c tea which falls outside of the 95% range of predictability (as established by the calculations done with all judges’ scores for a tea) was also identifi ed.

Statistical Methodology for Eliminating Bias and ErrorStatistic Details:For the statistical record, the standard deviation range applied to each tea score is -2 to +2 standard deviations from the tea’s mean (average) score. The tea’s average score was found by adding all individual scores, then dividing that total by the total number of individual scores. The next step in this process was standard deviation which is calculated in this manner: In other words:1. For each tea score calculate the difference between it and

the mean (or average) score for the tea. 2. Calculate the squares of each of these differences. Then

add all of these together and fi nd the average of the squared differences. This quantity is the variance.

3. Find the square root of the variance and that is the standard deviation.

World Tea Championship converted each individual judge’s score into a measure of its deviation from the average (termed by statisticians as a z score or “standard score”). A z score was found by subtracting the average score from the individual score, then dividing the result by the standard deviation. If the resulting individual score was great than +2 or less than -2, that score for that particular tea was eliminated.

©2008 SFG Group LLC dba World Tea Expo