world2 golden co 09

Service Measures

On-Brand ServiceOn-Brand Marketing

Financial Measures

Balanced Scorecard–Reinforce the Brand

Live the Brand!

©2005 EverythingCU.com and Denise Wymore

BRINGING YOUR CU INTO

WORLD 2.0

Morriss Partee

1 - Name2 - Title3 - CU Name4 - What you hope to get out of today

WE ARE MORE

NEEDED AND

RELEVANT

THAN EVER

HOW IGOT HERE

HOW YOUGOT HERE

SOCIALMEDIA

COMMUNITYENGAGEMENT

WEB 1.0

STATIC PAGES

WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE

COMMUNICATE, SHARE AND/OR INTERACT

SOCIAL MEDIA/NETWORKING SITES

WORLD 2.0:I can get

• ANY information about• ANYthing, ANY place,

ANY one, or ANY businessat ANY TIME.

(oh, and I can’t get lost, either)

GOOD NEWS!Now is our time to shine

• Democratically controlled• Open, honest• Authentic• Local• A solid deal!

100 YEARS AGO

What never worked for us

Word of Mouth

Countries by Population

1. China 1,337 m2. India 1,162 m3. United States 306 m4. Facebook 300 m5. Indonesia 230 m

Facebook Members

0

25

50

75

100

Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members

52 million

Founded

1 mil

HighSchools

Regions

CoverFast Company

100 million

56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.

-Cone Business Study, Sept. 2008

http://www.coneinc.com/content1182

*60% of Americans currently use social media.

craigslist

SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG

BLOCKED? WTH?

What should I do now?

CU social media case studiesCommon Wealth CU, Alberta, Young & FreeVancity CU, Vancouver, Change EverythingVerity CU, Seattle, We are V blogCarolina Postal CU, NC, I love my hooptyUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Maine State CU, Augusta, Flickr photo contestSouth Carolina FCU, Charleston, Y&F SCVantage CU, St. Louis, Twitter Banking

Results:

$179,000 in unpaid traditional media coverage

2,000,000+ impressions

2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts

What it is: Community blog to make Vancouver and BC a better place to live

Results: Featured coverage in local media, including TV and newspaper

Increased loyalty among members

Reinforces triple-bottom line of the CU

New members joining Verity CU cite their

blog as the reason three times

more frequently than

direct mail.

Shari StormVP Marketing

Verity CUSeattle WA

MemberNote

MemberNote29% 41-5528% 25-4023% 56+

11% 18-24

Twitter BankingVantage CU

St. Louis, MOhttp://www.myvcu.com

Blogging the Corporate CUMELTDOWN

http://unrealizedlosses.blogspot.com

TIME TO JUMP IN!

Join/Participate in

YOUR

online community:

www.EverythingCU.com

Social Media/Networking

Morriss ParteeChief Experience Officer

EverythingCU.com

morriss@everythingcu.com413·535·0621

http://everythingcu.wordpress.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn

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