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Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Geoff AndrewCEO - WORLDHOTELS

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

https://www.youtube.com/watch?v=KIViy7L_lo8

Google - Year In Search 2016

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Economic growth assumptions

North America

Europe

Asia

Latin America

Middle East

Africa

Southwest Pasific

Global

2,4 %

2,2 %

4,4 %

-1,0 %

2,2 %

3,5 %

2,6 %

2,6 %

2015

1,5 %

1,8 %

4,4 %

-1,1 %

2,4 %

2,9 %

3,0 %

2,2 %

2016

2,0 %

1,6 %

4,4 %

1,9 %

2,7 %

3,4 %

2,7 %

2,6 %

2017

Source: Oxford Economics, October 2016

Worldhotels Annual Conference 2017

3% to 5%

1% to 3%

0% to 2%

0% to 3%

2% to 4%

0% to 2%

3% to 5%

1% to 3%

Hotel rate forecast

North America

Europe

Asia

Latin America

Middle East

Africa

Southwest Pasific

Global

Average daily rates % year-over-year

Source: Advito

Worldhotels Annual Conference 2017

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

HOTEL CHAINS

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

Consolidation

$32 BN

$73 BN

Worldhotels Annual Conference 2017

Loyalty…

86 MILLIONMEMBERS

Worldhotels Annual Conference 2017

Booking Brands

Consumer Stay Brands

Source: Kalibri Labs

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

HOTEL CHAINS

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

HOTEL CHAINS OTAs

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

43% 44%

45%

45% 45%

41%

44%

47%

50%52%

25%27%

31%

34%

37%

20% 21%23%

25%27%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

2013 2014 2015 2016 2017

U.S. Europe APAC Latin America

Online Travel Penetration by Region 2013-2017

Source: Phocuswright 2016

Worldhotels Annual Conference 2017 Source: Phocuswright 2016

25%

34%32%

27%

32%

23%20%

26%

31%

13%

36%

12%

39%

9%

29%

14%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

OTA website/app Hotel website/app

U.S. U.K. Australia France Germany Russia China Brazil

Hotel Bookings, OTAs vs. Hotel Websites/Apps

Worldhotels Annual Conference 2017

Reasons Travellers Booked With OTAs

Source: Phocuswright 2016

47%

37%

34%

30%

The website is easy to use

I am used to booking travel this way

I trust the brand

Online travel agencies typically havethe best prices

Worldhotels Annual Conference 2017

• US 2015: Commission & Marketing costs grew at DOUBLE revenue growth

• Hotel revenue inc by 7%; retained revenue by -0.4%

• $600m lost to the industry in 3rd

party costs

Source: Kalibri Labs

Cost of Guest Acquisition

Worldhotels Annual Conference 2017

HOTEL CHAINS OTAs

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

HOTEL CHAINS OTAs

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

Airbnb Use (Among Travellers)

12% 12%

18% 18%19%

18%

25%23%

0%

5%

10%

15%

20%

25%

30%

Leisure Travelers Business Travelers

2015 2016E 2016A 2017

Source: AlphaWise, Morgan Stanley Research

Worldhotels Annual Conference 2017

HOTEL CHAINS OTAs

Market Trends: Triple Squeeze

Worldhotels Annual Conference 2017

Market Trends: Triple Squeeze

OTAsHOTEL CHAINS

Worldhotels Annual Conference 2017

• Authentic hospitality• Unique experiences• Excellent service• Added value• Personal recognition

Guest Prof ile

Worldhotels Annual Conference 2017

1. Brand of One: Def ine and Deliver

Worldhotels Annual Conference 2017

100 workshops conducted

20 follow up trainings booked

100’s of measureable results: Guest Reviews Staff Motivation Social media posts Improved Review scores

Start With Why

Worldhotels Annual Conference 2017

OTA SCORE VS RATE

OTA Score

Ra

te 5,6%

8.5 9.5

Worldhotels Annual Conference 2017

Quality

Quality Experience Program (QEP)

New Audit:

Quality

Experience

Benchmark

Online Reputation

2017: WHY or QEP?

Worldhotels Annual Conference 2017

Training

New Global Training Department and own resources

Dynamic and flexible training curriculum provided through different teaching methods

Partnership with

Worldhotels Annual Conference 2017

2. Your Brand of One: Position and Promote

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

3. Your Brand of One: Effective Sales

2016: growth in Corporate Programs, Preferred Partnerships, Converted Group Leads, Neg Roomnights

2017: Check 5 Evolution: more focus on priority markets and segments

Extend Co-operative funding

New Sales presence in Middle East (Dubai)

Worldhotels Annual Conference 2017

2015 2016

Recruited members 47,000 150,000

Stays Credited 6,627 12,684

Average growth rate of our Peakpoints member database per month 9%

Value of redeemable Peakpoints €200,000

Peakpoints

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017

Worldhotels Annual Conference 2017