writing &design - wordpress.com · writing and art collide to create solutions to your...

Cindy K.Cheung

W R I T I N G& D E S I G N

Brand Guidelines

ii

BR

AN

D G

UID

EL

INE

S

Writing and art collide to create solutions to your technical writing, document design and layout, and graphics communication needs.

“

A diverse set of writing and design services ranging from technical writing of manuals, user guides, business reports; proofreading and editing; document layout and design of reports, handouts, resumes, portfolios; graphics communication such as logo and brand collateral design and website “look and feel”.

My goal is to help individuals, small businesses, and large corporations alike to meet their communication needs.

I N T R O D U C T I O N

iiiI N T R O D U C T I O N

iv

BR

AN

D G

UID

EL

INE

S

L O G O

Clear space is developed from the width of the letter “K” in the logo and is shown as “x”.

The logo may be resized but must keep to a minimum width & height of 0.5 inches.

The same specifications apply to the extended versions of the logo that include the business name.

Primary Logo(Light)

Secondary Logo(Dark)

0.5”

0.5”

0.5”

0.5”

Cindy K. CheungWriting & Design

vL O G O

vi

BR

AN

D G

UID

EL

INE

S

P A L E T T E

Pantone Black 7 CHex/HTML: 3D3935RGB: 61 57 53CMYK: 38 35 33 92

Pantone Cool Gray 5 CHex/HTML: B1B3B3RGB: 177 179 179CMYK: 13 9 10 27

A simplified palette represents a straightforward, uncomplicated approach and philosophy.

“

viiP A L E T T E

viii

BR

AN

D G

UID

EL

INE

S

T Y P O G R A P H Y

Headings are in Omnes Regular“

Pragmatic Black is the logo font.

Lato complements the two with its broad family of weights and styles, a few of which are highlighted below.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

LIG

HT

REG

ULA

RLI

GH

TIT

ALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 !@#$%^&*()

MED

IUM

BLAC

KSE

MI

BOLD

ixT Y P O G R A P H Y

“

Words have style, too

Create a bold statement with the right typography applied with precision and an artful arrangement.

Faccus duciendes volorum es quiam quid quae nis mi, sequi odia cus ius quia sitatis imilici magniam, consenis aut labore dessum simus ullesto dest ipsae mi, vendis dolor atendipid expla quam fugit rat accus dolor sit officia sinulparibus enet deliti consedi audant.

Editiunt volum fugia a vidiostiis eos el exeres quaeptatet haruptias voluptatur?

Ucimet utatemque consed es ex estis dipiendi rerum et duciass imossitat optatemperum escidem oloremquis et fugiae di voluptatur, od que magnatem conseremquid modi commolo iunt fuga. Mus nobis dolupta ssimilitatur mintis moloris experum eumquis int fuga.

Uda sincil maximo intinciam explaborit min consendebit re nonsequidi nis as eiur aut labores si berovid eliquam re simusci litenis essimpore vellisi nvent.

Ferum que ma di alia dusam voluptasim facius aut fuga. Entionsent la qui con nonestionse eate voles apel iliquiam resciti niendan dendit reped ute volorrum dolora sed molest moluptas ea nonsequi beaquatiae. Ilitat.

Emodion sequuntia dolesti utem aut labori te pore alitia nem

x

BR

AN

D G

UID

EL

INE

S

B R A N D C O L L A T E R A L

xxx.xxxx

Rounded Corner Matte Square Business Cards2.56” (scaled 50%) | 16pt / 130lb. cover

Online Porfolio & Bloghttps://cindykcheung.com

xiB R A N D C O L L A T E R A L

CO

PY

RIG

HT

© C

IND

Y K

. C

HE

UN

G