socialmedia

Seth GoldsteinCo-Founder & CEOseth@socialmedia.com

Graphing Social ConferenceSan Jose, CAOctober 8, 2007

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Graphing Social

• Who am I?• What is Social Media?• What is SocialMedia.com?• What is Social Advertising?

Who am I?

• Internet Advertising + Financial Service + Web 2.0• 1995- SiteSpecific• 1998- Flatiron Partners• 2002- Majestic Research• (Del.icio.us)• 2005- Root Markets• (AttentionTrust)

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What is SocialMedia.com?

• SocialMedia.com is an app network• Our network is developer and self-serve centric. • We provide developers with a transparent network

enabling them to manage, market, and monetize their applications.• Our ads are driven by the social context of their

engaged users, generating higher performance.

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Evolution of Online Advertising

• 1996- Web Sites• 1998- Display• 2000- Search• 2002- Contextual• 2004- Exchanges• 2005- Lead Gen• 2006- Behavioral• 2008- Social

1996- Web Sites

• Rise of Internet agencies:• SiteSpecific• iTraffic• Organic

• First brand sites • Duracell.com• Delta.com

• Early advertising experiments• Dilbert / Who Stole the Y from Yahoo!?

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1998- Display Advertising

• Emergence of IAB 468 x 60 Banner Standard• DoubleClick• NetGravity• Accipitor• Clickover• Flycast

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2000- Search Advertising

• Overture• Google Adwords

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2002- Contextual Advertising

• Google Adsense• Kanoodle• Quigo

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2004- Advertising Exchanges

• Advertising.com• RightMedia

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2005- Lead Gen

• LowerMyBills• Adteractive• Nextag• Azoogle• Quin Street• Adchemy

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2006- Behavioral Advertising

• Tacoda• BlueLithium• Revenue Science

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2008- Social Advertising?

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What is Social Advertising?

• Dave Morin, Facebook Platform:• “Always include the social context”

• Benefits• Users: Less annoying, more relevant, doesn’t require

“clicking away”• Advertisers: More targeted, higher ROI, ability to reach

“influencers”• Developers: Higher eCPM, less wasted inventory, ability to

keep users engaged on app

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Case Study: Food Fight

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User Generated

Content

VirtualCurrencySocial

Advertisement

CrossPromotion

Social Ads

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Social Ads

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