Socialmedia[noun]thingorideaAc,vi,esthatintegratetechnology,socialinterac4on,andtheconstruc4onofwords,pictures,videosandaudio.

Interac,on,andthemannerinwhichinforma4onispresentedonlinetobuildasharemeaning,community,andstories

?

? Whoisonline?

InnovatorsEarlyAdaptorsTeachers

BusinessesProfessionals

Students

Theyare….

People.Profiles.Businesses?

10?20?1,000?

?

? Whatareyouronlinegoals?

ToConnect.ToProfit.TofindNewBusinessorEmployees.

Didyouknow…

In2006thetotalmarke4ngspendonsocialmediawas$350million,the2011forecastspendismorethan$2.5billion.

‐‐AaronBarnes

Whyaresomanypeoplegoingonline?

30%ToMeetpeopleorstayconnected.20%Marke4ng,sales,HR.35%Shopping.15%Learning.

Sales

SocialMediaMarke4ng

Print

OtherMedia SEO/SEM

OnlineSales&Marke,ng

Connect

Learning

Shopping

HR

Sales

Marke4ng

SocialMediaMarke4ng

Print

Wherearepeopleonline?

0

2

4

6

8

10

12

Innovators

EarlyAdoptors

Peopleover40

GenY&X

Connect

•  UsesearchengineslikeTechnora4,Google,andBlogpulse.

•  Findlikemindedpeopleonmicro‐blogslikeTwiber.

•  Contributeonwikislikewikipedia,Sniki,andnicheencyclopedias.

• Writeyourownblog.