socialmedia presence
TRANSCRIPT
Social Media PresenceArturo Perez, Ph.D.
• Today in the Social Media age, the degrees of separation are 4.74 degrees.
• Social Media has many channels such as Facebook, Twitter, Youtube, Instagram, LinkedIn, etc.
• Each channel has different audiences.
• All channels have the capability to connect with each other.
Social Media• Bueltner (2015) defines Social media as “a computer-mediated tool that allow
people to create, share or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.”
• Buettner, R. (2016). Getting a Job via Career-oriented Social Networking Sites: The Weakness of Ties. 49th Annual Hawaii International Conference on System Sciences. Kauai, Hawaii: IEEE. doi:10.13140/RG.2.1.3249.2241.
• Be part of Healthcare Social Media
• Stanford University, UCSF, University of Texas, Harvard,BYU, University of Massachusetts, and other world renown universities.
• Methodist could be part of the group that Connects the dots in healthcare social media
• A future possibility to get a grant for Healthcare Social Media Research
WHO KNOWS WHO YOU ARE?
The audience
• Medical Staff
• Physicians
• Fellows
• Residents
• Nursing
• Patients
• Healthcare Industry
• Vendors
• Innovators
• Symposium/Conference
• start ups
• Other Industries
One can assume in Healthcare industry the audience is:
What can you promote?
• Physicians
• Services
• Education
• Training
• Institutes
• Conferences
Using this promoting Tools • Webpage • Video Blog (YouTube) • Facebook
• live Facebook feeds • LinkedIn • LinkedIn Pulse • Google + • Slideshare • pintrest
• Research • Education • Clinics • Programs • Journal
• UCSF Ranked #8
• Stanford Ranked #15
• Cliveland Clinic Ranked #5
UCSF, Stanford, Cleveland Clinic use the same webpage format! It is consistent and helps their audience navigate. The website has:
• Bidirectional links. • Social media to webpage • webpage to social media
• The webpage is user friendly • with links that access patient care or healthcare ,
research, and education • Twitter, Facebook, Youtube, LinkedIn, Slideshare
Steps for Social Media Presence•If you have a profile in any of the following channels you have taken the initial step of being part of social media channels where organizations/people can follow you or be part of your conversations.
Not being part of social media • Losing a potential 225 million size audience. • Losing the ability to use Influencers to re-
share your information • Unable to use the 4.74 degree of separation,
people cannot view what the organization provides
• Facebook - • Youtube - • Google + - • LinkedIn - • Twitter - • SlideShare - • Pintrest-
• Images that have the main logo of the organization have more value
• Adding a # (hashtag) creates a data element to identify information.
• When news facts are shared a quote from an important figure wheels the audience understand the excitement of the news.
• The what and how is shared is important.
• When a post is shared with redirecting information to another audience, the post will lose momentum.
• For example "This is a fascinating video of ___________ speaking about at a recent ______ Conference. If you are a fellow or resident, in particular, this is worth your time!"
• The moment it said "if you are fellow or resident" this lost the rest of the audience creating the thought this is not for me to watch.
• Redirection of an audience has a lost 50% of your audience.
• Post lacks connection, # will allow people also to search more post related to the organization
Things to improve• How information is shared
• Images must represent organization with logo
• Provided News must have a quote
• followup and re-shares of symposiums post are important for momentum
• if a video is shared it will be great to add information about other publications related to the topic
• Increase the number of people that like what is shared
• add profiles in Facebook, linkedIn, Twitter, Google +, and pint rest
• add social media links to the webpage
• create a follow the doctor twitter event will increase momentum to the page.
• create live videos from the conference, presentations - quick snippets to promote.
• Collaborate with major organizations to decimate presentations/conferences in their page increasing the numbers and reputation for the organization.
• I have 1500 followers with in nine industries.
• 300 are in healthcare.
• Train staff to post during the day and conferences.
• Therefore, creating a team of social media people to post in our events.
• This allows momentum of the conference to improve the number of followers.
• Creating a linkedIn profile has the potential to attract 280K people in Cardiovascular services.
What I can do?
I will share the research and procedures across social networks with educational material such as surgical procedure videos
I rank in the 1% out of 7227 in my network
To Measure My success
• This will require a 3 to 5 years plan
• Reviewing the analytics and the how it has impacted the organization
• Review the 3 to 5 years reputation score.
• surveys
• Service provided
• Delivery of service
• A future possibility to get a grant for Healthcare Social Media Research
• Be part of Healthcare Social Media Research with Universities like
• Stanford University, UCSF, University of Texas, Harvard,BYU, University of Massachusetts, and other world renown universities.
• http://www.symplur.com/blog/doing-research-in-healthcare-social-media/?utm_source=symplur&utm_medium=healthcareHashtagsConferences&utm_campaign=stanford-medicine-x-symplur-signals-research-challenge&utm_campaign=message_2
• The healthcare organization could be part of the group that Connects the dots in healthcare social media