www.imeche.org gaining media coverage promoting engineering dan hearn press officer – institution...

www.imeche.org

GAINING MEDIA COVERAGEPROMOTING ENGINEERING

Dan HearnPress Officer – Institution of Mechanical Engineers

05 April 2014

AGENDA.

01 Why do we bother?

02 Work of the media team at HQ

03 Media coverage

04 The Institution on television

05 Where do volunteers fit in?

06 Media coverage from volunteers

07 Writing a good press release

08 Getting journalists to attend

09 Social media

10 Questions?

WHY DO WE BOTHER WITH MEDIA?

.

“To raise awareness of engineering, and publicise the work the Institution undertakes around the world. Our

ultimate goal is always to attract new members.”

WORK OF THE MEDIA TEAM AT HQ

INSTITUTION THEME REPORTSDRIVING MEDIA COVERAGE

POLICY STATEMENTSBOOSTING INSTITUTION MEDIA COVERAGE

MEDIA COVERAGE

0500

10001500200025003000350040004500

Number of clips

INSTITUTION ON TELEVISIONBBC NEWS AT TEN

INSTITUTION ON TELEVISIONBBC LOOK EAST

WHERE DO VOLUNTEERS FIT IN?MEMBER INPUT IS VITAL

Across the UK, Institution members are running and supporting interesting and innovative events every day.

Many of these are of interest to the local press – this could involve journalists coming along, or papers using vent photos.

Talk to us!

•Letting us know, email: media@imeche.org

•Finding an angle / writing a press release

•Inviting media

•Taking photographs / film

•Being an Institution spokesperson

•Social media

Institution member and Bloodhound ambassador Gordon Strang explains the project to children at his

local school

WHERE DO VOLUNTEERS FIT IN?

MEDIA COVERAGE FROM VOLUNTEERS

FORMULA STUDENT 2014DRIVEN BY INSTITUTION VOLUNTEERS

WRITING A GOOD PRESS RELEASE

ANGLE – Get a good news angle

NAME – Name the Institution of Mechanical Engineers

TIMING – News isn’t news if it’s a week old

SHORT – Keep it short

STYLE – Never use a long word when a short word will do

Or ANTSS, for short! Remember, we’re always happy to draft/edit/help with any press releases or articles you may be planning.

The five things to remember:

•What

•When

•Where

•Contact details

•Photos and filming opportunities

GETTING JOURNALISTS TO ATTEND

The key information all reporters need:

SOCIAL MEDIA

Thinking about social media?

Then get in touch:

socialmedia@imeche.org

QUESTIONS?

THANK YOU

For more information please contact:

Dan Hearn – Media Relations Executivemedia@imeche.org

www.imeche.org