www.imeche.org gaining media coverage promoting engineering dan hearn press officer – institution...
TRANSCRIPT
www.imeche.org
GAINING MEDIA COVERAGEPROMOTING ENGINEERING
Dan HearnPress Officer – Institution of Mechanical Engineers
05 April 2014
AGENDA.
01 Why do we bother?
02 Work of the media team at HQ
03 Media coverage
04 The Institution on television
05 Where do volunteers fit in?
06 Media coverage from volunteers
07 Writing a good press release
08 Getting journalists to attend
09 Social media
10 Questions?
WHY DO WE BOTHER WITH MEDIA?
.
“To raise awareness of engineering, and publicise the work the Institution undertakes around the world. Our
ultimate goal is always to attract new members.”
WORK OF THE MEDIA TEAM AT HQ
INSTITUTION THEME REPORTSDRIVING MEDIA COVERAGE
POLICY STATEMENTSBOOSTING INSTITUTION MEDIA COVERAGE
MEDIA COVERAGE
0500
10001500200025003000350040004500
Number of clips
INSTITUTION ON TELEVISIONBBC NEWS AT TEN
INSTITUTION ON TELEVISIONBBC LOOK EAST
WHERE DO VOLUNTEERS FIT IN?MEMBER INPUT IS VITAL
Across the UK, Institution members are running and supporting interesting and innovative events every day.
Many of these are of interest to the local press – this could involve journalists coming along, or papers using vent photos.
Talk to us!
•Letting us know, email: [email protected]
•Finding an angle / writing a press release
•Inviting media
•Taking photographs / film
•Being an Institution spokesperson
•Social media
Institution member and Bloodhound ambassador Gordon Strang explains the project to children at his
local school
WHERE DO VOLUNTEERS FIT IN?
MEDIA COVERAGE FROM VOLUNTEERS
FORMULA STUDENT 2014DRIVEN BY INSTITUTION VOLUNTEERS
WRITING A GOOD PRESS RELEASE
ANGLE – Get a good news angle
NAME – Name the Institution of Mechanical Engineers
TIMING – News isn’t news if it’s a week old
SHORT – Keep it short
STYLE – Never use a long word when a short word will do
Or ANTSS, for short! Remember, we’re always happy to draft/edit/help with any press releases or articles you may be planning.
The five things to remember:
•What
•When
•Where
•Contact details
•Photos and filming opportunities
GETTING JOURNALISTS TO ATTEND
The key information all reporters need:
SOCIAL MEDIA
Thinking about social media?
Then get in touch:
QUESTIONS?
THANK YOU
For more information please contact:
Dan Hearn – Media Relations [email protected]
www.imeche.org