www.imeche.org a beginner’s guide to social media. evelyn alves digital communications executive...
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www.imeche.org
A BEGINNER’S GUIDE TO SOCIAL MEDIA.
Evelyn AlvesDigital Communications Executive
05 April 2014
AGENDA.
01 What is social media?
02 Best practices
03 Finding the right social network for you
Other networks
04 Using social media to promote your events
06 Things to consider
TELL ME ABOUT YOU.
•Your name, role and region
•Do you use any social media platforms? And what for?
•How are you planning to use social media for the Institution?
•What do you want to achieve today?
SOCIAL MEDIA WHAT IS IT?
•A way to communicate
•Around since beginning of World Wide Web
•Popularised in the past few
•Users engage with (and around) it
•Building and engaging a community
SOCIAL MEDIA BEST PRACTICES
What kind of content to publish and share?
• Adjacent content
• Tips and tricks
• Responses
• Non-promotional information
How to share and publish your content?
•Frequency•Engagement
Ask for help
Monitor and listen
Keep it simple
Gamify
Cross-promote for discoverability
SOCIAL MEDIA BEST PRACTICES
How to earn familiarity, trust, and likeability in your community
• Show up
• Be human
• Be off-topic
• Add value
• Practice etiquette
• Be current
SOCIAL MEDIA WHAT’S THE RIGHT NETWORK FOR YOU?•Which network should I sign up for first?
•Single vs. multiple accounts
•Objectives and target audience
Depending on what purposes your committee intends to use social media for, we may recommend you use one or several social media profiles.
If you’re in doubt, contact the team at [email protected] and we’ll help narrow your selection by matching up the audience you wish to target with the kind of content you wish to be able to post.
Started in 2004. Over a billion active users today
65% are over 35 and the average user is 41.
Great for sharing, especially videos and photos as well as blog posts and Q&A’s
How are people using Facebook?
•Profiles
•Pages
•Groups
•Event
•Facebook messenger
•short updates (140 characters) in real-time
• largest segment: 30-49-year-olds, followed by 18-29-year-olds (together, 85% of users)
• hashtag (“#”)
• re-tweet (RT)
Primarily business audience
Predominantly 35-44-year-olds, followed by 45-54-year-olds
Useful for building business connections; attractive for B2B companies
How are people using LinkedIn?
•Profiles
•Groups
•Company pages
•Updates
•Recruitment
OTHER SOCIAL NETWORKS
Organising an event
• Involve attendees
• Find suppliers, sponsors, exhibitors
Promoting an event
• Create an event listing
• Integrate social media with registration
• Hashtags
USING SOCIAL MEDIA TO PROMOTE YOUR EVENTS
Enhance the live experience
• Prizes
• Hashtags
• Check-ins
• Customer support
Extend the value of an event
• Videos
• Share presentations
• Get feedback
• Maintain your community engaged
•do you have enough to say?
• do you have enough time?
• do you need a new account?
• how best can you get your message across?
www.imeche.org/vrc/socialmedia
THINGS TO CONSIDER BEFORE SETTING UP AN ACCOUNT
