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www.worcestershire.gov.uk

Area Profiles

Worcestershire Partnership Management Group

David Onions

Corporate Business Intelligence and Performance Manager

24 March 2010

www.worcestershire.gov.uk

Research and Intelligence Unit (1)“Worcestershire County Council and our partners are

responsible for delivering high quality services and offering value for money. The R&I Unit is here to support local public service organisations, primarily the County Council, in meeting these obligations. We do this by advising members and officers of the most effective way of allocating resources. We work to ensure the views of local communities are taken into account in the decisions of public bodies and aim to enable the public to be more informed about the characteristics of their area. We fulfil these aims by gathering, analysing, interpreting and presenting necessary intelligence.”

www.worcestershire.gov.uk

Research and Intelligence Unit (2)

Our work areas over the coming 12 months include:

• Worcestershire Viewpoint (with Districts, Fire and Rescue, NHS)• Budget consultation for County Council• PLACE Survey?• Performance Management (with Districts and other partners)• Local Economic Assessment including examining business

consultation (with Districts and Chamber of Commerce)• Annual Review of Worcestershire’s Sustainable Community

Strategy• Areas of Highest Need• Community Researchers

www.worcestershire.gov.uk

Research and Intelligence Unit (3)Our work areas over the coming 12 months include:• Joint Strategic Needs Analysis of Adult Health and Well being (with

NHS)

• Community Safety Strategic Assessments and Multi-Agency Tasking (with Crime and Disorder Reduction Partnerships)

• The impact of the recession on the VCS

• Childcare Sufficiency Assessment (with Children’s Services)

• Child Poverty Assessment Duty

• Housing Needs Surveys (with Community First, District and Parish Councils)

• Financial Benefits modelling of Supporting People

• Area Profiles

www.worcestershire.gov.uk

Area Profiles• Initially produced for Elected Members following 2005

elections• Updated and significantly revised after 2009 elections• Information about locality and comparison areas• Large amount of information in one place• Will update on a continual basis as new/updated data is

available• Reduce number of ad hoc requests• Evidence base for policy development and monitoring

www.worcestershire.gov.uk

Area Profiles• Opportunity for approach to be shared across

Worcestershire Partnership (no cost for system or R&I support) – particularly District Councils

• Once set-up – easy to update• Have been working with NHS on Joint Strategic Needs

Analysis Mapping for some years

www.worcestershire.gov.uk

Area Profiles

• Available for each Electoral Division

• Evidence on a range of issues, including:

• Population and household structure and change• Economy• Crime• “Customer Insight”• Qualifications and Skills

• www.worcestershire.gov.uk/research

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Mapping

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Future Developments

• Support from RIEP to develop with partners, including:• District Councillors’ needs• Performance indicator data• Areas of Highest Need• Worcestershire Viewpoint• Deprivation

• Role of Performance Officers’ Group• No direct additional financial cost

• Service data• Officer time• Launch events?

www.worcestershire.gov.uk

Contact Details

David OnionsCorporate Business Intelligence and Performance

Managerdonions@worcestershire.gov.uk01905 766712

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