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 YA-NCFinal Pitch

05.13.2010

Jeff Lam & Stephanie Mung

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 Agenda

Intro

Re-Thinking

The Work

Discussion

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Truth

SparkLove

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Not the Goal

Prize Money

Spring Show

Something to put on the resume

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The Real Goal

To provide kids artistic opportunities

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Not just Recognition

We need to build  Afnity.

af·n·i·ty:

-noun

1.a natural liking for or attraction to a person, thing, idea, etc.

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Truths

Kids are the most important thing in our campaign

Their boundless creativity is the emotional hook

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How will we do this?

We will use this campaign as the rst opportunity for

the audience to experience YA-NC

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The Work

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Print

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22x17 Blank posters will be mathe teachers attached with a de

to ask them to make somethin

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This will be mailed along with tposter. Once the teachers send

poster back we will display it a

showing featuring the children’

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Two pag

ad, the s

runs a c

pages la

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Two pag

ad, the s

runs a c

pages la

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Two pag

ad, the s

runs a c

pages la

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Two pag

ad, the s

runs a c

pages la

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Tri-fold

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Front of

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Back of

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Digital

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YouTube campaign th

the teachers and theirto create their own vid

promote art in the sch

Winners will be reward

an event to their choic

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 A 100% custom

web site that w

the user to mov

around and cha

color on the site

Donate

Home About Programs Get Involved Advocacy & Resources YA National

 Welcome to our 2009-2010 season!

 Young Audiences of Northern California serves students, teachers, and families throughout the region,

from Monterey to Mendocino, and San Francisco to the Central Valley. This year, we build on our

four-decade tradition of partnering with schools and community sites to offer educationally-sound and

artistically-excellent programs. Our professional artists and ensembles represent a diverse range of art

forms and cultural traditions.

We look forward to collaborating with you to make the arts - classical, contemporary, and multicultural

- an essential part of every young person's education and life.

Gallery

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Giveaways

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Discussion

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Thank You