yoflavors !
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YOFLAVORS!
Amanda NelsonAnne CognettiKatie Schaad
MISSION STATEMENT YoFlavors! seeks to satisfy the sweet tooth in
the community around us by bringing people together for a fun and flavorable yogurt
experience while providing unique, healthy, and fresh flavors and toppings.
ENVIRONMENTAL SCANNING Villanova: Main Line
Constantly supporting local businesses and new development
Nine townships with public and private schools Radnor Township hosts around 6,400 families Villanova ranked 39th in the Elite Highest Income
Neighborhoods with median household income of $366,904
Over twelve surrounding local colleges, including: Villanova University, Rosemont College, Haverford
College, and Bryn Mawr College Young adults are always looking for more ways to
“snack healthily” while still fulfilling their sweet tooth.
COMPETITION SoFun Frozen Yogurt: Wayne Kiwi Yogurt: Haverford YoCreations: Rosemont Pink Berry: Bryn Mawr
CORE COMPETENCIES Friendly and well-trained staff that provides
the best service to our customers Comfortable and refreshing décor and
atmosphere Central and popular location on Lancaster
Ave. Wide variety of unique flavors and toppings
CORE PROCESSES Customer Strategy and Relationships
Quality service and experience Customer involvement in making the yogurt Customer involvement and feedback
Order Fulfillment Always meeting the demands of our customers Fresh and local products from suppliers Efficient and effective self-serve line
Supplier Relationship Respect Continuous flow of goods
MARKET ANALYSIS Market Segments
Young Adults Teenagers College Students Young Professionals
Families Women Health Conscious
Target Market College Students (Villanova, specifically) Families
MARKET ANALYSIS Competitive Priorities
Quality ControlPrice SensitivityEase of Customer Experience Ability to meet fluctuating demand
Order WinnersLocationStudent DiscountsDécor & AtmosphereYogurt Blending
OPERATIONS STRATEGY: CORE PROCESSES Supplier Relationship: US Foods
Minimizing transportation costs and shipment times
Long-standing, strong reputation Monitoring relationship to ensure quality
New Service/ Product Development Not a strong focus point, to start “YoSuggestions box”
OPERATIONS STRATEGY: CORE PROCESSES Order Fulfillment
Setting up the store properly before opening Self-serve
Customer Relationship Most important aspect to the success of our
business Fun and friendly atmosphere “YoSuggestions box” 10% student discount
OPERATIONS STRATEGY Resource Flexibility
Highly flexible staff Both full and part-time employees Special purpose equipment
Capital Intensity Highly automated frozen yogurt and “mash up”
machines
QUALITY STRATEGY: TOTAL QUALITY MANAGEMENT Customer Satisfaction
“YoSuggestions box” Unlimited free samples Inventory at close of business each day
Employee Involvement Close supplier relationship Testing machinery
Continuous Improvement Weekly staff meetings
QUALITY STRATEGY: LEAN SYSTEMS Minimize daily waste of yogurt and toppings
Take careful note of inventory on a daily basis
Minimize employee idle time Highly flexible staff
Minimize supplier delay times Close location to supplier
DEMAND MANAGEMENT Customers per day: 550
Lower than industry average
Product demand per day: Average purchase is $6.32 75% of order is yogurt, 25% toppings With our price of $0.49/oz an average order will
contain: 9.68 oz yogurt 3.22 oz of toppings
Sell 5,320 oz of yogurt per day and 1,773 oz of toppings per day, according to 550 customer estimate
DEMAND MANAGEMENT
Low-Fat Non-Fat Dairy Free TartDark Chocolate Mint Chocolate
ChipMango Original
Birthday Cake Angel Food Cake Raspberry Peach Mango
Coconut Vanilla Bean Pomegranate Wild BerryChocolate Peanut Butter
Peppermint Kiwi Strawberry Blackberry
Red Velvet Strawberry Green TeaSalted Caramel Cookies &
CreamToffee Toasted
Marshmallow
Flavors Offered
DEMAND MANAGEMENTTraditional Favorites
Healthy Choices
Brand Name Treats
Extras
Chocolate Chips
Strawberries Oreos Hot Fudge
Rainbow Sprinkles
Blueberries Butterfingers Caramel
Chocolate Sprinkles
Coconut Flakes M&Ms Whipped Cream
Pretzels Granola Reese’s Pieces Peanut Butter Sauce
Cheesecake Bits
Pineapple Cap’n Crunch
Cookie Dough Almond Slivers Cocoa PebblesBrownie Pieces Walnuts Kit KatCherries Kiwi Heath Bar
Toppings Offered
DEMAND MANAGEMENT Future Demand Forecasting
Weighted moving average Exponential smoothing
Queue Management Ensure efficient flow
PRICING: STARTUP COSTSFixed Costs (Start-up)
5 Two-Flavor Frozen Yogurt Dispensers (about $9,000 each) $45,000 Mash-up Machine $750 1 Refrigerator $2,500 Kitchen Appliances $2,000 Furniture $6,000 Store Supplies (cups, spoons, napkin dispensers, etc.) $1,500 Cleaning Supplies (broom, mop, paper towels, etc.) $300 2 Registers ($300 each) $600 Total Startup Fixed Costs $58,650
PRICING: VARIABLE AND FIXED COSTSVariable Costs (Monthly)Toppings $6,000Yogurt Mix $5,000Utilities $1,300Supplies $1,800Total Monthly Variable Costs $14,100
Fixed Costs (Monthly)Labor $11,000Rent $4,000Insurance $600Marketing/Advertising $1,900Total Monthly Fixed Costs $17,500
Revenue $78,210Contribution Margin* $64,110Net Income** $46,610
*Contribution Margin = Revenue – Total Variable Costs**Net Income = Contribution Margin – Total Fixed Costs
REFERENCES About Us. (n.d.). US Foods. Retrieved November 6, 2013, from http://
www.usfoods.com/about-us.html Frozen Dessert Supplies: Quality Frozen Yogurt Cups. (n.d.).
FrozenDessertSupplies.com. Retrieved November 11, 2013, from http://www.frozendessertsupplies.com/?gclid=CJ2YntWN7boCFejm7AodM1IA_Q
Frozen Yogurt Industry Statistics. (n.d.). Statistic Brain RSS. Retrieved November 30, 2013, from http://www.statisticbrain.com/frozen-yogurt-industry-statistics/
Frozen Yogurt Preliminary Research. (n.d). Retrieved November 1, 2013 from http://alondrathomas.efoliopa.com/Uploads/YogurtResearch.pdf
Krajewski, L. J., Ritzman, L. P., & Malhotra, M. K. (2012). Operations Management: Processes and Supply Chains (10 ed.). Upper Saddle River, New Jersey: Prentice Hall.
Opening a Frozen Yogurt Store: The Financials – The Typical Overhead Expenses. (n.d.). Milkshake Blenders. Retrieved November 21, 2013, from http://www.turnkeyparlor.com/triple_spindle.htm
Pessin, J. L. (2011, August 22). Yogurt Chains Give Power to the People. The Wall Street Journal. Retrieved November 5, 2013, from http://online.wsj.com/news/articles/SB10001424052702303365804576432063658323394?mod=googlenews_wsj
23 Frozen Yogurt Industry Statistics and Trends. (n.d.). BrandonGaille.com. Retrieved November 20, 2013, from http://brandongaille.com/23-frozen-yogurt-industry-statistics-and-trends/
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