you might be an enterprise seo if... by scott nickels

And Tips for Being a Successful One!

#SMX #11A @scott5cents

-  Allopinionsaremyown.Theylikelydon’tjibewithmyemployer.

-  Allproducts/servicesmentionedI’veusedbefore.I’mnotendorsinganyone.Namesdropped–ditto.Itcouldbeadmirationorscorn.YMMV.Usetoolsthatworkforyoursiteandyourbudget.

-  Allattemptsathumoraremine–ifitworks.Ifnot,they’resomeoneelse’s.

Housekeeping

#SMX #11A @scott5cents

Why am I up here?

#SMX #11A @scott5cents

TopherKohanwasunavailable!

LikelyaStarWarsconventionconflict

OrBi-monthlytriptoDisney

My digital signature www.linkedin.com/in/scottnickels

+ScottNickels

jsnickels@hearstautos.com

@scott5cents

Hello! I’m Scott.

Background Check:

#SMX #11A @scott5cents

#SMX #11A @scott5cents

I work for a start-up! Sort of!

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#SMX #11A @scott5cents

We’re a division of Hearst. Hearstisoneofthelargestdiversifiedmediacompanies.

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ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.

#SMX #11A @scott5cents

Text Slide with Solid Blue Banner:

ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.

#SMX #11A @scott5cents

Hearst Autos is a collection of automotive-focused brands.

#SMX #11A @scott5cents

@sco%5cent

&someotherbrandsyou’veneverheardof…

#SMX #11A @sco%5cents

We’re a start-up inside of a $10B media company. With a lot of cool cars in the parking lot!

#SMX #11A @scott5cents

Are you an Enterprise SEO??…

#SMX #11A @scott5cents

Youuseanyofthesetermsasrealwords!

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

+/-10,000

You might be an Enterprise SEO if…

+/-100,000+/-1,000,000

#SMX #11A @scott5cents

Youcalmlystateyournumberofpagespublished…

Someonestopsyouinthehallwaytoaskyouto“SEO”thenewholidaymicrositethatlaunchedlastThursday…

You might be an Enterprise SEO if…

…orthenewsubdomain!

#SMX #11A @scott5cents

Yourweeklycheckofbacklinksyields100lostdomains,andyoujustshrugitoff!

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

Yourarelylookatanchortextvariations,andwhenyoudoit’sonlyforhumor!

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

#SMX #11A @scott5cents

Whenyouvisitanewsiteforthefirsttime,youinstinctivelyrightclick,ViewPageSource.

You might be an Enterprise SEO if…

#SMX #11A

<div id="performance-data"> <div class="performance-data--overview">The Focus ST belongs on any enthusiast&rsquo;s short list, combining a high fun-to-drive factor with the every-day versatility of a four-door hatchback. A turbocharged 2.0-liter four-cylinder that cranks out 252 hp and 270 lb-ft of torque is standard, as is a six-speed manual gearbox. The ST shines on a winding road or track and actually offers decent fuel efficiency and value&mdash;as long as you avoid the pricey options. Torque steer, however, remains an issue, and the optional MyFord Touch is confusing. <a href="#" class="performance-data--review" onClick="return false;">Jump to Instrumented Test &ndash; 2015 Ford Focus ST</a> </div> <div class="performance-data--container"> <div class="performance-data--labels row"> <div class="small-4 medium-3 columns">EPA:</div> <div class="small-2 medium-3 columns">0-60:</div> <div class="small-3 medium-3 columns">Horsepower:</div> <div class="small-3 medium-3 columns">Top Speed:</div>

@scott5cents

Or…youimmediatelyhitBuiltWithtocheckconstruction.

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

Youmanage3sites.

Whichmeansyouhaveatleast4CMSs!

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

Younamedyourcat”hreflang”

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

Youhavemorethan10locationsinGoogleMyBusiness!

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

And,tobehonest:

Resolveupdates

Sometimesdoesneither!Right?,

Youstillcallit“WebmasterTools”(andalwayswill).

You might be an Enterprise SEO if…

#SMX #11A @scott5cents

So, what does this mean?

#SMX #11A @scott5cents

It’saboutsize!It’saboutcomplexity!It’saboutperformingSEOatscale!It’sanever-endingto-dolist!It’saboutdailytriage

Enterprise SEO:

#SMX #11A @scott5cents

How to be a successful Enterprise SEO!

#SMX #11A @scott5cents

3areastofocusonsuccess:-  Betech-savvy-  Beaneducator-  Beanevangelist

Enterprise SEOs

#SMX #11A @scott5cents

•  Getoutinfrontoftechnology

Enterprise SEOs – Be Tech-savvy

•  Schema.org/structureddata•  JavaScript

•  JSON-LD(JavaScriptObjectNotationforLinkedData)

•  MEANstack(MongoDB,ExpressJS,AngularJSandNode.js)

•  SPA(Single-PageApplication)•  DOM(DocumentObjectModel)•  AMP(AcceleratedMobilePages)

#SMX #11A @scott5cents

•  Ifcomfortable,digin!•  Ifnot,buddyup!

•  Partnerwithtechnologyteam•  Behardtoignore•  Behelpful•  Learntheirprocesses•  Learntheirlanguage

•  Knowwhataffectsyoursite!

Enterprise SEOs – Be Tech-savvy

#SMX #11A @scott5cents

•  Never,ever,turndownachancetobeinfrontofanaudience!•  Shareinfo!•  Alignyourmessagew/PPCefforts•  Shareupward(aswellasdown)•  Augmentanalyticsdata•  PutaspinonKPIs•  Offeruniqueperspective

•  Don’tuse‘scary’terms–knowyouraudience

Enterprise SEOs – be an educator

#SMX #11A @scott5cents

•  EverySEOshouldhave‘evangelist’intheirtitle•  Bringenthusiasm•  Bepassionatebutflexible•  Answeraffirmatively•  Bringyourdata(thedeathofopinions)

Enterprise SEOs – be an evangelist

#SMX #11A @scott5cents

#SMX #11A @scott5cents

So, what does this mean?

#SMX #11A @scott5cents

•  Isontopoftechnology•  Teacheseffectively•  Preacheswithdataon

yourside

Summary: A successful Enterprise SEO:

#SMX #11A @scott5cents

#SMX #11A @scott5cents

The End!

Thank You!