you&me: it's not about b2c or b2b, it's about you&me

We get people.It’s not about B2C or B2B, it’s about You&Me.

Who we are and how we do it.

You&MeWHY

We are moving from a society engineered for efficiency to a living, fluid ecosystem of enjoyable, even

meaningful experiences.

There’s something powerful about human relationships. Something about a simple story shared between two people

that helps us learn, live and love.

This simple interaction is the genesis of all communications. Story is hard-wired in each of us, and we crave it

from the time we are small.

There’s truth in a simple conversation. Today, more brands are looking to technology like apps, marketing automation and big

data to “get their story out” more efficiently.

But they forgot one thing. It’s not about them.

You&Me is our philosophy of putting people first. The best, most-loved brands seem like they were built “just for me.”

This does not happen by accident.

You&Me is about really knowing the person. The person is not a “customer” or “user” or a “target market.” The person is a human being with hopes, fears, desires and habits. It’s our passion to use technology to help improve the life of these

people better than anyone.

You&MeHOW

We understand the entire journey

We create meaningful experiences across

multiple interactions

Retail

Frontline Teams

Internal Operations

Digital

Shared experiences are our priority.Considering all the interactions upfront ensures that messaging and experiences are consistent throughout the brand ecosystem. We consider the influence of every single consumer interaction in order to make meaningful improvements.

We understand emotion

Pulling at the consumers’ emotional heartstrings.As designers of experiences, it is very important to realize every product we design is an expression of what consumers need and/or want, and each experience must align with their emotional values. When conducting research, we use a ‘character value scale.’

Our Character Value Scale

Self-Direction: Is this person independent, open to exploring and choosing new things?

Stimulation: Does this person need excitement or to be challenged in his/her decisions?

Security: Does this person need a sense of safety or stability?

Achievement: Does this person thrive on personal success?

Commitment: Does this person tend to be loyal in his/her endeavors?

We understand data science

Applied analytical thinking is key.To ensure our clients’ products are continuously evolving, we define KPIs up front and measure them throughout the experience. Our talented analysts interpret the findings and provide recommendations for enhancing the consumer experience.

Collect Data

Observe Behaviors

Set Goals

Formulate Hypothesis

Test Hypothesis

Evolve

hello@maxmedia.com

Let’s design something meaningful together

You&Me is a philosophy based on human behavior, backed by data and designed to create value for our clients. It is a practice sorely needed in an age when people expect more

from brands, more from technology and more from their agency partners.

MaxMedia co-creates meaningful experiences with our clients. Won’t you join us?

404-563-0064 | maxmedia.com