your company in today’s online world

Your company in today’s online world.

How to build it Quicker, faster and

consistently in today’s high speed environment

Examples of what marketing means to

you ….

Marketing techniques (Old Method)What have we used/have done in the past

NewspapersAdsYellow pagesMailers (Snail mail)Newsletters Person to Person (why – building relationships)

THESE STILL WORK in some capacities.

But their time is passing and they are MUCH more expensive!

5 years

10 yearsDon’t believe it…?????

Internet functioning in 1969 (1974)

WWW - 1991

>>>> Google – 1996 <<<<<<

Wireless – 2003/4

I Pad – 2010

How we did Business …..

Used to be (1990 +/-):Letters (Mail)

BAG phones

Pagers

Roll up paper faxes (1995)

How we do business in today’s world ….Instant messaging and responses

Blackberries

I phones I – Pads …. WOW I have GOT to get one of

these…

Things are happening MUCH faster and quickerin today’s digital world.

Small Tablets (computers)

Pocket PC’s

Smart Phones

E-books

Why are people “surfing” the net?

I A D D

Internet Attention DeficitDisorder

Today’s world is FAST… and getting >>>>>>>>>>>>>>>FASTER!!!!!!

During the course of this conversation on internet marketing, please remember two (2) things

IADD

Homer Simpson

Who has a website?

More than one website?

Why ??? Would you have MORE than one website?

Websites “just sit there” …

Do you USE it? Are people USING it? Are people SEEING IT?

Are “online” people seeing you if they are not“seeing” your website?

We are not talking about “just” awebsite… we are talking about anadvanced tool that you can use toenhance your sales.

What does the website of today look like… how do we help them to SEE US!? WEB 3.0 (4.0)

Any doubters at this point?

A T & T

AT & T .COM

How do we help them to FIND US! NEW METHODS….

Key words ArticlesBlogs Squeeze pages Video! SOCIAL Networking

Social Networking sites CraigslistTwitterLinked In My SpaceFace book (Week of March 8, 2010)++++++ >>>>MORE!

When you USE all of the aforementioned,

you are “driving” people to you.

DRIVING PEOPLE TO YOUR COMPANY

How do we do “get the word out’ overthe internet while using all of the

above?

Inorganic

Organic

Inorganic – you PAY for this

Ad-words

PPC Positioning

OrganicWhen you build it, they will come

Using what the search engines will Recognize

SEO (Search Engine Optimization)

When someone is looking for something on the Internet,

they do >>> what …?

GOOGLE IT! Yahoo Bing

They are using a Search Engine to “find something” (or a company)… do you want them to find your company???

When they “Google it”, they can besurfing OR they can be looking forspecific key words.

On Google, where do you want to be?

This is called … Ranking! 1 – 2 -3

Page ONE 1!

How does this all work … ?

Google Algorithms (A.I.)

Searching over 25.2 BILLION web pages (early 2009 estimate)

Spiders – searching (think “The MATRIX”)

Google saves three – four previoussearches… so they are not starting theirsearches over every time.

Keywords (remember Homer?) Fire Water Restoration

Key phrases Fire and Water Water Restoration Water Mitigation Fire and Water Restoration in “X”

( city, county, etc)

Articles

Articles BUILD your online credentials

Elance.comGuru.com Hiremymom.com

Blogs – WEBlog

Personalize it

Articles on them – about you/your company.

Squeeze pages

Should capture their interest… rememberIADD ? You have “ x ” seconds ….

How long do you think that you have toto capture their interest?

The purpose of squeeze pages is to:

Capture their information!

What: Name and E-mail address …

How : we give them a “free report” about your company in exchange fortheir Information.

Once we have their info, we are now able to“drip” information BACK to them on a

regularbasis…

We use a contact manager such as: Constant ContactA Webber Infusionsoft

Not only can you “drip” market them but

you can also:

Send them e-blasts (adjusters)AnnoucementsNewsletters

The Number one thing on the web thatdraws attention to you and RANKS youhigher is ….

VIDEO Can you name one video site on the

Internet?

What about …. AUDIO!?

How do we learn? Communicate?

SEEING – Video

Hearing – Audio

These two things “build relationships”

Social Networking

Face book My Space Twitter Linked In

ALL of your social networking has to be “linked back” to your website ….

THIS could be very important

You can set up your area that people aresearching by: Zip Code City State Region Nationally

The more “national” it is, the more youhave to do to “rank it” higher.

So, what is the objective of all of this?

GET MORE PEOPLE SEEING YOU SOTHAT YOU CAN GET ….

MORE BUSINESS!

Four critical parts to a website

ConnectConveyCaptureConvert

Connect

How do they find you… Multiple sources

of getting to you and getting your name

“out on the Web”.

Convey

What are you working at conveying to the

people that are visiting any of your areas

of contact? What is the message?

Capture

Their imagination OR curiosity and THEN,

THEIR INFORMATION…

Convert

Ultimately, any form of marketing is toconvert your contacts to sales. You will becontinuously monitoring your site to see

whois “buying” or is NOT buying. Then, you willreview and revise on a regular basis.

Five biggest website mistakes

No opt – in No sequential auto responder No testimonials No action is required No “sales cycle” direction

In Closing….

Are you

Behind

Even

Ahead

THANKS to my Internet Mentors

Ken Auriella for the info on GoogleSam BellDan Kennedy and Bill Glazer (No BS

Marketing) Colin Egbert

Contact info:

Martin D. Jocz, CMR

Marty@Businessmentors.net