your personal brand in the digital age

Post on 26-May-2015

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I was invited by my friend, Ian Bacungan, to speak at PUP Open University's "Entrepreneurship and Digital Marketing" seminar last month. More than 300 students attended the event and I thought I was so privileged to speak in front of the future entrepreneurs of our country. I talked about "Your Personal Brand in the Digital Age". It was a two part presentation, which I began in talking about establishing a personal brand premise then segued to transcending personal brand to social media and other digital media. I would like to give my full credit to my friend, JR Hernandez, for giving me the material about brand premise, which I adapted to suit "personal branding". Full description here: http://www.gianviterbo.com/personal-brand-digital-age/ Sources: JR Hernandez, Think, Google Images, Paige Harbinson, Jill Celeste, Pinterest

TRANSCRIPT

YOUR PERSONAL BRANDIN THE DIGITAL AGE

Disclaimer

The slides in this presentation were prepared as talking points. It is possible that key substantive elements were delivered orally during presentation and are not present on the slides. Views and opinions

of the speaker will be cited as such accordingly, and any content based from researches will have appropriate mark on the

presentation.

Social media is a fantastic way to show your brand personality, allowing you to authentically

connect with customers in creative ways.- Jill Celeste

THE GIVING TREE

http://www.youtube.com/

watch?v=fbLaX20hNw8

WHAT IS YOUR MAIN TAKEAWAY FROM THIS

EXPERIENCE?

GIVING UNCONDITIONAL

LOVE TO SECURE A LIFETIME

OF HAPPINESS

A Statement that is assumed that is true and from which a conclusion can be drawn.

what is the irrefutable statement that defines your being?

BRAND PREMISE

DRAMATICISSUE

Becoming great and different at something sometimes negatively

affect relationships at work.

MOVEMENTAdding a spice of humaneness and

benevolence make and mend personal bonds.

FULFILLMENTBecome awesome at doing something with

great friends by my side.

Strive for Excellence & Distinction with Humanity as compass.

BRAND PREMISEQUALITY OF WORK

SOCIAL MEDIA REPUTATION

YOUR VISUAL IDENTITYCALLING CARD

ONLINE RESUMEYOUR BLOG

YOUR SIGNATURE YOUR HANDWRITING

YOUR CHOICE OF COLORSYOUR DESIGN PHILOSOPHY

COLOR PSYCHOLOGYORANGE - optimism

GREEN - balance and growthYELLOW - mind

BLUE - trust and peaceINDIGO - intuition

PURPLE - imaginationTURQUOISE - communication

PINK - unconditional loveMAGENTA - harmonyGRAY - compromise

SILVER - energyGOLD - success

WHITE - completeBLACK - hidden

http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html

Promoting Your Personal Brand Thru Social Media

HAVE AN ONLINE RESUME

yourname.com

BEST PRACTICESHAVE AN ONLINE RESUME

BEST PRACTICESHAVE AN ONLINE RESUME

BEST PRACTICESHAVE AN ONLINE RESUME

BEST PRACTICESHAVE AN ONLINE RESUME

OPTIMIZE AND MONITOR YOUR KLOUT SCORE

KNOW WHEN YOUR NAME APPEARS ONLINE

BE RESPONSIBLE IN SOCIAL MEDIA

Is it True?Is it Helpful?Is it Inspiring?Is it Necessary?Is it Kind?

“I want you to understand how people see you, and how your actions matter...You must learn that your place in the world is important. You've been given the power to affect people, just as we all have, and it's important -- no, vital -- that you do the right thing with it.”

Paige Harbison, “Here Lies Bridget”

THANK YOU@gianviterbo | www.gianviterbo.com | www.gadgetpilipinas.net

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