your programmatic doesn't have to suck kevin ryan

#SMX #22B3 @KevinMRyan

Your Programmatic Doesn’t Have To Suck

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

#SMX #22B3 @KevinMRyan

Media Automation: An enabling technology that allows us to remove the audience from the audience reach objective

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The Business of Business

2/3 Bought & Delivered

+ 40% YoY

67% Overall

#SMX #22B3 @KevinMRyan

The Business of Business

70% Overall

$15.45 billion in the US

#SMX #22B3 @KevinMRyan

The Business of Business

50% Overall

$5.51 billion

#SMX #22B3 @KevinMRyan

Promise Departs From Reality

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Media CostProfit MarginStupid Factor

#SMX #22B3 @KevinMRyan

#SMX #22B3 @KevinMRyan

#SMX #22B3 @KevinMRyan

#SMX #22B3 @KevinMRyan

#SMX #22B3 @KevinMRyan

#SMX #22B3 @KevinMRyan

Making Programmatic Better

Breaking down barriers

Failure factor

Less transacting, more thinking

Audience first

Blending instead of excluding

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Boring Process Slide

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#SMX #22B3 @KevinMRyan

Loquacious Tendency Slide Ad inventory is typically broken down into four buckets – Sponsorships, Premium Guaranteed, Audience Targeted, and Remnant. Each of these buckets can be sold through a variety of sales channels.

#SMX #22B3 @KevinMRyan

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#SMX #22B3 @KevinMRyan

Gratuitous Infographic Slide

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#SMX #22B3 @KevinMRyan

Actual Important Process Approach Slide

• Consideration set

• Sending RFIs

• Review RFIs

• Determine SWOTs of each prospect

• Select candidate(s) to compete for business (concurrent or linear)

Integrate with all systems•Client

• Agency•SaaS

• Buy

• Report

• Optimize

#SMX #22B3 @KevinMRyan

#SMX #22B3 @KevinMRyan

Parting Advice

“The most sensible people to be met with in society are men of business and of the world, who argue from what they see and know, instead of spinning cobweb distinctions of what things ought to be.”

- William Hazlitt

#SMX #22B3 @KevinMRyan

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