your role in the new media revolution

The Marketing

Revolution

New Rules. New Ideas.

Your Role in the Revolution

Anthony ColesVia Media Communications

Friday 29th August, 2008

Roles

Leadership

Roles

Character

Roles

Ideas

Roles

Sacrifice

Roles

Inspiration

Your Role?

Lead?

Follow?

Follow Old Roles?

“Traditional” Media “Direct” Media

Lead In New Roles?

Lead In New Roles?

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

google.com/adsensesearchmarketing.yahoo.com/en_au/

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

dgm-au.comcommissionmonster.com.au

clixgalore.com.au

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

doubleclick.com/atlassolutions.com/

eyeblaster.com/

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

adma.com.au

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

youtube.commarketingsherpa.c

omadage.com/digital/

aimia.com.au

Where to for help?

1 Search marketing· Search engine

optimisation (SEO)· Pay Per Click (PPC)· Trusted feed

2 Online PR· Media alerting services· Portal representation· Blogs and RSS

3 Online Partnerships· Link-building· Affiliate marketing· Sponsorship· Co-branding

4 Interactive ads· Display ads/banners· Rich-media· Dynamic/behavioural· Sponsorship

5 Opt-in e-mail· Cold (rented list)· Co-branded e-mail· 3rd party e-newsletters· House list e-mails

6 Viral marketing· Pass-along· Prompted· Incentivised

Web siteand

microsites

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10. Word-of-mouth

Online communications Offline communications

REVOLUTION?

Thank You

VIAMEDIA.COM.AU0413 756289

anthony.coles@viamedia.com.au

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